Rochester, N.Y. – May 4, 2017: BCC Software will host a live broadcast of its popular “Lien In” webcast series from the exhibit hall floor of the National Postal Forum on Tuesday, May 23, 2017, at 11:15 a.m. ET. The event will feature host Chris Lien, President of BCC Software, joined by a distinguished panel of guests representing the print and mailing industries. Panelists include Maureen Goodson, Executive Director of National Postal Forum (NPF), David Steinhardt, President and CEO of Idealliance, and Glen Swyers, Director, Marketing Integration and Analytics for Classic Graphics.


In this first-of-its-kind live webcast, audience members attending NPF can watch the panel live as BCC Software broadcasts from the Idealliance Solutions Theater, Booth #1417.


Online attendees will be able to log in, see, and hear the panel and the NPF Exhibit Hall – one of the largest gatherings of print, mail and shipping professionals in the world – as well as ask their questions to the panelists in real time.


The focus of this panel will be the importance of networking in the dynamically changing direct communications universe.


“There’s no more important resource in our industry than our peers,” said Lien. “By speaking and connecting with one another, we become more educated about how to best showcase direct mail marketing in an omnichannel marketing world.”


Attendees will learn about networking opportunities and what can be done daily to connect with other industry professionals.


“Lien In” brings hundreds of professionals in the print and mail industry together for a monthly educational webcast. Launched in January 2017, these free broadcasts have covered topics ranging from the Mailer Scorecard to staffing in the current era of direct communications. Click here to register for this special edition of Lien In.


For those interesting in attending NPF, BCC Software is offering complimentary exhibit hall passes by visiting bccsoftware.com/NPF17.


About BCC Software, LLC: Based in Rochester, NY, BCC Software creates innovative postal software solutions and provides extensive data marketing services. The company was founded in 1978 and employs approximately 80 people. More information on BCC Software can be found at www.bccsoftware.com or by calling 800.624.5234.


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