Genesis Direct is a direct channel marketing firm that connects their client-partners with their customers and prospects in more meaningful ways. More intimate ways. And most importantly, in the most profitable ways possible. Anchored by HP Indigo 10,000 digital presses, full-color, variable-data printing technology (VDP), Genesis Direct has expanded and refined its direct mail production services to support today’s marketing business model.


    Shaun Murphy is the Maintenance Supervisor for Genesis Direct. “From day one, we started to use the Rollem Jetstream and basically we’ve used it every day since. We had a job of 5,000,000 postcards that were due in one week when we received installation of the Jetstream system. The job required timed perforations, which start and stop the perf at specific locations on the 20-up press sheet. It also required scoring. We had the job done and out the door in less than a week. We use the Jetstream all the time and I know I can count on our system to get the job done fast and accurately. The ability to handle the perforating, scoring and edge trimming in one step, makes the Jetstream one of the key machines in my finishing department, states Murphy”.


    For more information contact Rollem International at (800) 272-4381 or Genesis Direct at (813) 855-4274.

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