Understanding the possibilities available to a mailer can be daunting at times, especially in these times of declining mail volumes and the corresponding decrease in revenue. Companies can be hesitant to spend the funds on new software and services (and understandably so), but yet, the right solutions and equipment are vital to ensuring your mail operation’s success.
So what is a mailer to do? We asked several industry experts for their insight on the state of the market as well as a peek at how their products can help mailers succeed. Enjoy!