multichannel
June 21 2016
Marketers are looking for ways to connect more meaningfully with customers. These days, they are not interested in doing 200,000 static mailing runs, but they will invest in a print and online c... View More
ThinkstockPhotos-87651028
June 17 2016
Have you had an experience lately when a company made an effort to connect with you personally? Where you had the feeling they actually knew something about their relationship with you and commu... View More
world
June 15 2016
E-commerce made it a breeze for a shopper to buy something from the other side of the US, and now retailers and delivery companies are making it just as easy for shoppers to buy something on the... View More
parcel sortation
June 14 2016
Everyone has figured out how to sort mail. Each year, high-volume mailers earn billions of dollars in discounts, taking advantage of USPS workshare concepts first introduced over 25 yea... View More
efficiency
June 14 2016
Creating a fully automated print and mail workflow is an important goal to maximize any-sized print and mailing operation. Many of the largest providers already recognize the significant cost sa... View More
keyhole
June 13 2016
Recently, I was honored by a Mailers Technical Advisory Committee (MTAC) member when he suggested that I join the committee, one that was formed over 50 years ago in the JFK era. After going thr... View More
ThinkstockPhotos-512907680
June 10 2016
This was fiction when it was first published on June 8, 1949: Winston Smith is a member of the Outer Party. He works in the Records Department in the Ministry of Truth, rewriting and disto... View More
ThinkstockPhotos-520099980
June 10 2016
At the end of May, the U.S. Postal Service (USPS) released a report that outlines prospective areas in which it could leverage Blockchain technology. What is Blockchain technology, you may ask?... View More
ThinkstockPhotos-477569935
June 2 2016
A shout-out to marketers: Have you jumped on the growing trend to develop parcel marketing programs that get products directly into the hands of consumers? No? Well, listen up; you’re missing... View More
ThinkstockPhotos-180409672
June 2 2016
Most of my mail fails to impress me. Even though modern software, hardware, and data makes creating and producing highly personalized and segmented mail an achievable outcome, much of the conten... View More
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June 1 2016
Many marketing departments should consider using automated marketing solutions, including those of print and mail businesses. While automated may make it sound as if you are using computers to t... View More
475804313
May 25 2016
Having been actively involved in the direct mail industry for almost 30 years now, I find one constant message that I have been preaching since the beginning — it’s ALL about the data. Sure
ThinkstockPhotos-475403463
May 16 2016
Invoices, assessments, penalties, fees and the Mailer Scorecard are pretty ominous words for the mailing community. The Postal Service has been talking about these topics for well over 18 months now... View More
ThinkstockPhotos-102765634
May 9 2016
With the recent rollback of the exigent surcharge, we should be experiencing a savings in our postal spend. But have you reviewed your jobs to make sure you are squeezing every dollar you can?... View More
ThinkstockPhotos-80704585
May 3 2016
There is plenty of buzz about inkjet. Print service providers and in-plants with a long history of using cut sheet toner-based printers for producing bills, statements, notices, and other transa... View More
469789785
April 29 2016
Many corporations are looking overseas for continued business growth in both consumer and business markets. Now, more than ever, customer contact data is a vital corporate asset. Inaccurate addr... View More
ThinkstockPhotos-504302706 [Converted]
April 29 2016
I won’t repeat what has been written many times and is at the core of many inkjet vendors’ whitepapers, exalting the benefits of transitioning to inkjet equipment. Instead, I will discuss... View More
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April 27 2016
Have you ever looked at a product online, and a short time later seen an ad for that same product on a completely different website? Yeah? Then you’ve been “retargeted.” Retargeting... View More
ThinkstockPhotos-488872222
April 23 2016
We manage some of the largest mailing equipment fleets in the world and find the same issues happening in every organization that leads to overspending, fees and lost postage. It does not matter... View More
ThinkstockPhotos-482364649 [Converted]
April 21 2016
Inkjet products and solutions have advanced extensively over the past few years due to the evolving needs of world class companies and customers. Inkjet continues to rise in popularity as compan... View More

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