ThinkstockPhotos-503398292
Oct. 10 2016
One of my few guilty pleasures in the summer is to lie in my backyard hammock on a Saturday afternoon and listen to the New York Yankees game on the radio. As is tradition, the game is preceded... View More
ThinkstockPhotos-493478942
Oct. 6 2016
In a surprise move this July, the USPS House Committee on Oversight and Government Reform advanced its “Postal Service Reform Act of 2016” out of committee. Attempts in the Senate to get sim
sailboat
Sept. 30 2016
Determining whether to shut down your internal print and mail operation and outsource to a print service provider, as opposed to keeping it in-house and potentially making a capital investment i... View More
returned
Sept. 28 2016
The Problem. We’ve all seen it: trays and bins of mail with those bright yellow stickers returned to our office. It’s embarrassing as management seeks out to answer why the organization is... View More
ThinkstockPhotos-465316135
Sept. 27 2016
While businesses are expected to spend more overall on marketing this year, direct mail is losing ground to digital channels — fast. Look at these predictions for 2016: · &... View More
selection
Sept. 26 2016
In part one of this series, which ran in the July/August issue, we made the case for adding new channels to your direct mail, thereby turning a mailing into a campaign. Now we’ll discuss the p... View More
ThinkstockPhotos-486478366
Sept. 16 2016
It wasn’t long ago that the idea of interconnected appliances and machine-to-machine communication was largely science fiction. Engineers and software developers dreamed of smart cars, smart refrige
ThinkstockPhotos-485076157
Sept. 16 2016
I remember the countless choices offered during the last several decades. As I sit in my writer’s garret pondering the changes, I realize, in the end, one always wins out. Is it the best in quality
ThinkstockPhotos-504302706 [Converted]
Sept. 13 2016
Most of what is written about inkjet printing is focused on what happens at the print step. As companies evaluate their options for migrating from toner or offset environments, they may be think... View More
454406893
Sept. 6 2016
Editor's Note: This is the final part of a three-part series. Click here to read parts one and two. When we think of Direct Mail, these important factors usually come to mind: the offer, the des... View More
multichannel
Sept. 5 2016
Ah, the Mail Moment! You come home from work, feed the cats, feed the dog (at least that how it works in my house), and get the day’s mail out of the mailbox. Flipping through it, you see a po... View More
network
Sept. 1 2016
As recently as 20 years ago, mailing systems were standalone devices that only plugged into a power outlet. When the meter needed to be filled, it was taken to the Post Office, where they added... View More
ThinkstockPhotos-158197560
Aug. 30 2016
On October 11, 2016, the USPS is resolved to implement the Full-Service assessments it has been talking about for the last few years. When implemented, the assessments will be based on a mailer’s... View More
ThinkstockPhotos-480711066
Aug. 27 2016
“If you can become the leader you ought to be on the inside, you will be able to become the person you want on the outside. People will want to follow you. And when that happens, you’ll be... View More
89675081
Aug. 23 2016
In every print and mail operation I’ve ever visited, I have discovered opportunities to improve productivity or lower costs. I always look first for improvements that do not require investing... View More
176237520
Aug. 18 2016
WASHINGTON – Excluding a change in accounting estimate recorded during the quarter, the U.S. Postal Service reported operating revenue of $16.6 billion for the third quarter of fiscal yea... View More
479386451
Aug. 16 2016
The term Big Data is being used more often in our day-to-day business discussions. In many cases, the data we are now collecting is forcing us to look at our business differently. Departments wi... View More
476168125
Aug. 15 2016
We’re still months away from any notification of a 2017 price increase, but the USPS has already announced its plans for mailers to save money next year. With postal prices already a big cost... View More
mail to burn
Aug. 8 2016
We are all looking for ways to make our mail operations more efficient and provide greater value for our clients. Here are four common ways mail service providers are wasting time, money, and other va
impact of envelope
Aug. 8 2016
Envelopes play a huge part in delivering our important messages. Think about the Academy Awards: “The envelope, please.” When you received that all important college letter of acceptance.... View More

Follow