GettyImages-523458723
Oct. 12 2017
Editor’s Note: This is a continuation of DeAngelis’ article titled “Fire Pit Musing, Part Two” which appeared in the July/August issue. Recently, as I was waiting for the fire... View More
GettyImages-506702552
Sept. 15 2017
This is the season most business people start thinking about next year. Forecasts, plans, and budgets are activities essential for success. One thing that can get overlooked in the crush to pred... View More
GettyImages-532396199
Sept. 12 2017
The United States Postal Service revealed that between 2010 and 2014, it experienced a loss of 15.5 billion pieces in total mail volume. Are you wondering why nowadays people seem to choose onl... View More
GettyImages-520222358
Sept. 11 2017
Professionals often sneer at the word “millennial.” However, the reality is that this generation is powerful when it comes to business — millennials will make up the majority of the... View More
ThinkstockPhotos-82632218
Sept. 5 2017
I vividly remember attending a conference in 1999 where presenters addressed electronic bill presentment and payment (EBPP) in nearly every session. You couldn’t have a conversation with anyon... View More
GettyImages-516146964
Aug. 31 2017
I am dedicating these snippets of real news stories to all the hardworking people who churn out millions of personalized messages a month. Reading about these mishaps may make you sad, or elicit... View More
GettyImages-622316560
Aug. 23 2017
With digital marketing seemingly the most popular advertising method, it cannot be forgotten that direct mail is the foundation of effective marketing. And with new technologies and innovations... View More
ThinkstockPhotos-518503625
Aug. 4 2017
The next generation of direct mail is here. It combines traditional print marketing with online follow-up, creating a seamless multichannel experience for consumers (and exponentially improved r... View More
ThinkstockPhotos-AA046813
July 27 2017
One of the key U.S. Postal Service themes from this year’s National Postal Forum was Informed Delivery. If you haven’t already subscribed to this new service, you really should… even... View More
ThinkstockPhotos-610747426
July 19 2017
Document operations centers originally installed Automated Document Factories (ADFs) to streamline paper document production and improve quality. The concept has evolved with the times to add mu... View More
piggy bank
June 22 2017
Think you've squeezed every penny of cost savings out of your document operations workflow? You're probably wrong. I've been visiting document centers for decades and have yet to encounter on... View More
GettyImages-669903262
June 5 2017
Print and mail service providers are doing business in a “data first” marketplace. Their customers have invested in data analytics to improve the customer experience. If print and mail vendors... View More
trends photo
May 22 2017
Today, we share information in ways – and at speeds – that would have been inconceivable not long ago. Still, many mail centers haven’t changed in decades, especially when it comes to... View More
May 19 2017
For decades, the document outsourcing industry has sought an ever-elusive goal of profitably capturing the collective mass of small to very small mail volumes produced by businesses and individu... View More
May 19 2017
Improve the ROI of your direct mail by including a choicebased navigable video experience with the award-winning Pitney Bowes EngageOne® Video solution. You can greatly enhance customer engagem... View More
ThinkstockPhotos-507140492
May 5 2017
Selling print and mail services used to be straightforward. Mostly, a salesperson had to convince a prospect the outsource provider could produce quality documents less expensively than the pros... View More
ThinkstockPhotos-491925526
May 3 2017
Digital advertising has been hogging the spotlight lately. Every year, it seems, a new platform or trend emerges, and marketers scramble to hop on the latest bandwagon: Google, Facebook, Instagram, vi
ThinkstockPhotos-81989793
April 12 2017
For many mailers, envelopes are often little more than an afterthought. As long as they flow through the inserting equipment without jamming and the windows are in the right place, who cares? &... View More
ThinkstockPhotos-475198302
April 7 2017
There is a great deal written today about the importance of every communication you send to customers. These communications are now considered to be at the heart of your company's image and hav... View More
ThinkstockPhotos-510576580
March 22 2017
With so many digital marketing options available today — and all the bells and whistles that come with them — direct mail is losing the battle for marketers’ dollars. But does it have... View More

Follow