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Feb. 6 2017
Big data gets a lot of press, as it should. How organizations acquire and use data affects how they manage customer communications across all channels. Most of the articles about Big Data, howev... View More
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Feb. 6 2017
When we talk about mail piece design with clients, it’s usually in the context of driving response. Successful direct marketers balance the cost of various aspects of mail piece design with th... View More
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Feb. 3 2017
The heightened priority of organizations in every industry to focus on the customer experience, reflected in the augmentation of marketing roles to include Chief Customer Officers (CCOs) and Chief Exp
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Jan. 9 2017
Nearly all organizations create informational content. Content marketing experts define informational content as material that has value on its own. No one has to buy a product or sign up for an... View More
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Dec. 12 2016
If I had a dime for every small business owner I’ve seen try direct mail, only to quickly throw up their hands and declare that it didn’t work, I’d have a mountain of dimes. I’m... View More
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Dec. 8 2016
At the 2016 National Postal Forum, Harris Diamond, the Chairman and CEO of McCann Worldgroup, shared that Americans spend an average of 25 minutes a day with mail. This “mail moment” is an... View More
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Dec. 6 2016
In every business, customer communications are key to success. Getting it right drives the revenue stream and increases customer engagement. Customer communications are also an important way org... View More
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Nov. 18 2016
The Grateful Dead is the most iconic rock n' roll band in the world. How they got that way was, of course, their music. Songs that are an eclectic mix of rock, jazz, country, and other elements... View More
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Nov. 3 2016
In pursuit of improved customer experience, companies must personalize customer interactions to cultivate individual relationships and retain their business. Correspondence, marketing material... View More
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Oct. 26 2016
Here’s a tip about complying with rules regarding customer documents: Read the regulations. Below are real-life cases where companies were surprised to find they’d been wasting mone... View More
Oct. 18 2016
ATLANTA, Ga, October 17, 2016—DATAMATX, a national outsourcing provider and leader in the management and distribution of critical business communications and payment services, announced today... View More
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Oct. 10 2016
One of my few guilty pleasures in the summer is to lie in my backyard hammock on a Saturday afternoon and listen to the New York Yankees game on the radio. As is tradition, the game is preceded... View More
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Sept. 30 2016
Determining whether to shut down your internal print and mail operation and outsource to a print service provider, as opposed to keeping it in-house and potentially making a capital investment i... View More
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Sept. 27 2016
While businesses are expected to spend more overall on marketing this year, direct mail is losing ground to digital channels — fast. Look at these predictions for 2016: · &... View More
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Sept. 26 2016
In part one of this series, which ran in the July/August issue, we made the case for adding new channels to your direct mail, thereby turning a mailing into a campaign. Now we’ll discuss the p... View More
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Sept. 16 2016
I remember the countless choices offered during the last several decades. As I sit in my writer’s garret pondering the changes, I realize, in the end, one always wins out. Is it the best in quality
multichannel
Sept. 5 2016
Ah, the Mail Moment! You come home from work, feed the cats, feed the dog (at least that how it works in my house), and get the day’s mail out of the mailbox. Flipping through it, you see a po... View More
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Aug. 23 2016
In every print and mail operation I’ve ever visited, I have discovered opportunities to improve productivity or lower costs. I always look first for improvements that do not require investing... View More
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Aug. 16 2016
The term Big Data is being used more often in our day-to-day business discussions. In many cases, the data we are now collecting is forcing us to look at our business differently. Departments wi... View More
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Aug. 15 2016
We’re still months away from any notification of a 2017 price increase, but the USPS has already announced its plans for mailers to save money next year. With postal prices already a big cost... View More

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