Oct. 10 2016
One of my few guilty pleasures in the summer is to lie in my backyard hammock on a Saturday afternoon and listen to the New York Yankees game on the radio. As is tradition, the game is preceded... View More
Sept. 30 2016
Determining whether to shut down your internal print and mail operation and outsource to a print service provider, as opposed to keeping it in-house and potentially making a capital investment i... View More
Sept. 27 2016
While businesses are expected to spend more overall on marketing this year, direct mail is losing ground to digital channels — fast. Look at these predictions for 2016: · &... View More
Sept. 26 2016
In part one of this series, which ran in the July/August issue, we made the case for adding new channels to your direct mail, thereby turning a mailing into a campaign. Now we’ll discuss the p... View More
Sept. 16 2016
I remember the countless choices offered during the last several decades. As I sit in my writer’s garret pondering the changes, I realize, in the end, one always wins out. Is it the best in quality
Sept. 5 2016
Ah, the Mail Moment! You come home from work, feed the cats, feed the dog (at least that how it works in my house), and get the day’s mail out of the mailbox. Flipping through it, you see a po... View More
Aug. 23 2016
In every print and mail operation I’ve ever visited, I have discovered opportunities to improve productivity or lower costs. I always look first for improvements that do not require investing... View More
Aug. 16 2016
The term Big Data is being used more often in our day-to-day business discussions. In many cases, the data we are now collecting is forcing us to look at our business differently. Departments wi... View More
Aug. 15 2016
We’re still months away from any notification of a 2017 price increase, but the USPS has already announced its plans for mailers to save money next year. With postal prices already a big cost... View More
Aug. 3 2016
Informed Delivery is a USPS service that proposes to provide consumers with an email displaying the letter-size mail they will receive each day in their physical mailboxes. The digital notice will inc
July 14 2016
This new white paper from Neopost USA looks at how today’s mail centers can provide a wealth of opportunities for companies and organizations. It explains why businesses should consider the real... View More
June 21 2016
Marketers are looking for ways to connect more meaningfully with customers. These days, they are not interested in doing 200,000 static mailing runs, but they will invest in a print and online c... View More
June 17 2016
Have you had an experience lately when a company made an effort to connect with you personally? Where you had the feeling they actually knew something about their relationship with you and commu... View More
June 10 2016
This was fiction when it was first published on June 8, 1949: Winston Smith is a member of the Outer Party. He works in the Records Department in the Ministry of Truth, rewriting and disto... View More
June 2 2016
Most of my mail fails to impress me. Even though modern software, hardware, and data makes creating and producing highly personalized and segmented mail an achievable outcome, much of the conten... View More
April 27 2016
Have you ever looked at a product online, and a short time later seen an ad for that same product on a completely different website? Yeah? Then you’ve been “retargeted.” Retargeting... View More
April 19 2016
Fans will quickly recognize the “I’m not dead yet” quote from the famous comedy scene in Monty Python and the Holy Grail, and — unlikely though it may seem — there is a connection... View More
April 18 2016
MILFORD, Conn., April 4, 2016 – Neopost USA, a provider of hardware and software to mailers and shippers of all sizes, has launched OMS-500, a browser-based software solution that allows users... View More
April 13 2016
Every month, like clockwork, your organization has a prime transactional opportunity with a captive audience – your customer. Whether print or digital, your company has the opportunity to interact... View More
April 12 2016
A man embarked on a round-the-world speaking tour in 1895. Two years later, he arrived in London. His name was Samuel Clemens — an American humorist, novelist and social critic. You may also know... View More