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March 22 2017
With so many digital marketing options available today — and all the bells and whistles that come with them — direct mail is losing the battle for marketers’ dollars. But does it have... View More
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March 6 2017
The old saying is that “the customer is always right.” That has never been true, but the phrase is a caution against challenging customers about their demands. The theory is, as long as a... View More
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March 2 2017
The Emerging and Advanced Technology Promotion encourages mailers to integrate direct mail with advances in mobile technology, allowing recipients to engage in innovative digital experiences triggered... View More
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Feb. 20 2017
In my opinion, customer experience is the number one area where print and mail operations need to focus in 2017. If you help your clients deliver an improved customer experience, you will almost... View More
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Feb. 16 2017
Having two children who fall into the millennial generation, I have been forced to understand the phenomenon known as social media. Why do I label it a phenomenon, you may ask? Well, to me texti... View More
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Feb. 6 2017
Big data gets a lot of press, as it should. How organizations acquire and use data affects how they manage customer communications across all channels. Most of the articles about Big Data, howev... View More
envelope
Feb. 6 2017
When we talk about mail piece design with clients, it’s usually in the context of driving response. Successful direct marketers balance the cost of various aspects of mail piece design with th... View More
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Feb. 3 2017
The heightened priority of organizations in every industry to focus on the customer experience, reflected in the augmentation of marketing roles to include Chief Customer Officers (CCOs) and Chief Exp
ThinkstockPhotos-496546826
Jan. 9 2017
Nearly all organizations create informational content. Content marketing experts define informational content as material that has value on its own. No one has to buy a product or sign up for an... View More
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Dec. 12 2016
If I had a dime for every small business owner I’ve seen try direct mail, only to quickly throw up their hands and declare that it didn’t work, I’d have a mountain of dimes. I’m... View More
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Dec. 8 2016
At the 2016 National Postal Forum, Harris Diamond, the Chairman and CEO of McCann Worldgroup, shared that Americans spend an average of 25 minutes a day with mail. This “mail moment” is an... View More
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Dec. 6 2016
In every business, customer communications are key to success. Getting it right drives the revenue stream and increases customer engagement. Customer communications are also an important way org... View More
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Nov. 18 2016
The Grateful Dead is the most iconic rock n' roll band in the world. How they got that way was, of course, their music. Songs that are an eclectic mix of rock, jazz, country, and other elements... View More
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Nov. 3 2016
In pursuit of improved customer experience, companies must personalize customer interactions to cultivate individual relationships and retain their business. Correspondence, marketing material... View More
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Oct. 26 2016
Here’s a tip about complying with rules regarding customer documents: Read the regulations. Below are real-life cases where companies were surprised to find they’d been wasting mone... View More
Oct. 18 2016
ATLANTA, Ga, October 17, 2016—DATAMATX, a national outsourcing provider and leader in the management and distribution of critical business communications and payment services, announced today... View More
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Oct. 10 2016
One of my few guilty pleasures in the summer is to lie in my backyard hammock on a Saturday afternoon and listen to the New York Yankees game on the radio. As is tradition, the game is preceded... View More
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Sept. 30 2016
Determining whether to shut down your internal print and mail operation and outsource to a print service provider, as opposed to keeping it in-house and potentially making a capital investment i... View More
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