Dirty data makes it hard to serve clients and grow business. This challenge applies to any industry aspiring to build loyal customers with great service and smart products. Insurance agents op... View More

Even though the document industry does much to reduce its impact on the environment, lots of people look upon what we produce as an environmental problem. We recycle paper more than any other... View More

Direct mail has certain advantages over digital channels because it is a physical medium. For example, studies have shown that the human brain processes and remembers marketing messages better... View More

It's easy for businesspeople outside the print and mail industry to believe the days of postal mail are numbered. Email, social media, texting, and instant messaging apps have largely replace... View More

So, how was I going to explain the ostrich skin boots to my wife? I was just waiting for a check… the boots just kind of happened. Well, they really didn’t just “happen.” Those... View More

With the rise in omnichannel capabilities, coupled with the pressure every business is experiencing to significantly reduce costs, the complexities of managing documents as a third-party servi... View More

Documents you produce as an internal or external print/mail service provider should impact the recipient. Otherwise, there's no reason to send them (besides conforming to regulations). Docume... View More

Working as an inside sales representative, one of my tasks is to work with prospective clients who contact me through my company’s website. As I ask questions to see what their experience ha... View More

The art of using analog media for communication has become increasingly scarce in an era where digital technology predominates. Technologies like email, instant messaging, and social media hav... View More

Did you know your mail center has a brand? Just like any other business, a mailing service has a distinct identity that sets it apart from its competitors. This identity, or brand, is a combin... View More

At the end of a busy workday, consumers retreat to their homes to find a collection of mail awaiting them. The routine collection of mail is there - bills, statements, notices, and a smatterin... View More

Direct mail marketing continues to be effective in today's digital age due to its ability to stand apart from a vast array of online marketing messages. Its tangible format provides an excell... View More

The idea of personalization is not new. When I think of the tradition of personalizing goods, I think back to monogrammed towels, robes, and suitcases, or an anniversary gift that celebrates a... View More

Those of us in the direct mail business know that mail is an important marketing channel that gains the attention of customers and prospects while pairing synergistically with other marketing... View More

Modern consumers are complex creatures, and marketers have their work cut out for them if they want to reach new customers. More than ever before, today’s brand owners must carefully tailor their... View More

Different colors can invoke different feelings in people. For instance, yellow is considered to be a joyful, bright color that makes people feel positive and optimistic. When creating a color... View More

What is your company doing to boost customer loyalty? Are you keeping clients informed about what's going on in the mailing industry? Suggesting ways to improve the effectiveness of their cam... View More

In the grand scheme of life, 6,000 is not a huge number, unless it is the number of digital ads the average person is bombarded with. Yes, the average person sees approximately 6,000 digital messages... View More

Precision in mail delivery is becoming more important to retailers, event promoters, and others who depend on direct mail to inform and motivate their audiences. As more organizations leverage... View More