Markets constantly change. That means businesses need to be constantly adapting to new trends, competitors, and environments. That adaptation also means making decisions. Historically, calculating the
Companies in the printing and mailing business have a problem. To potential clients, organizations like these all look the same. Customers expect anyone they entrust with their transactional... View More
I’ve been attending industry events and conferences lately, covering various aspects of the document industry, including transactional print, commercial print, and mailing. While the... View More
During Postmaster General Megan J. Brennan’s keynote address at this year’s National Postal Forum (NPF), she spoke about digital’s potential and the Postal Service’s commitment... View More
WASHINGTON - The U.S. Postal Service reported total revenue of $17.1 billion for the third quarter of fiscal 2019 (April 1, 2019 - June 30, 2019), a decrease of $16 million, which is... View More
As of August 1, the Senate has approved the appointment of two USPS Board of Governors (BOG) nominees. When the board is fully staffed, it is composed of nine members (this number does not include the
Seamless Acceptance is designed to streamline the verification, acceptance, payment, and induction of mail. This program has benefits for both mailers and the USPS. Many mailers have adopted S... View More
Direct mail works. It’s always worked. The latest Data & Marketing Association (DMA) report mentions up to a nine percent response rate depending on to whom you are mailing. Di... View More
Inkjet is a mature technology that began as a solution to mark cartons, add addressing information to marketing mail, and spray variable data on to offset print. In the early days, the print qua... View More
Informed Visibility (IV) was launched in early 2018 to provide near real-time reporting data within the mail stream for both the Postal Service and the mailing industry. The Postal Service’s... View More
Direct mail has long been the workhorse of direct marketing, but in our mobile-centric world, digital marketing channels often take center stage. Choosing the correct marketing channel for your... View More
Postmaster General and Chief Executive Officer, Megan J. Brennan, has announced the following leadership changes: Jeffrey (Jeff) C. Johnson has been named Vice President, Enterp... View More
We have all heard that people decide to open a mail piece in less than two seconds. So, how do you ensure your envelope is opened while qualifying as an automation-compatible mail piece? Try goi... View More
Despite the rise of digital marketing, there’s still no substitute for a deftly executed marketing mail campaign. Especially when you consider that marketing mail typically generates a response rate
Unless you are truly “off the grid,” you’re living in a tech world with the rest of us. You’ve probably got personal experience with online banking, shopping, ride sharing, social... View More
Lincoln, Neb., July 18, 2019 -- CapStone Technologies has released the latest version of its patented AutoViri Sleever robotic technology. The robot, which now offers double the sleeve capacity... View More
After months of silence on questions related to the potential US withdrawal from the Universal Postal Union (UPU), the USPS finally provided some information at the MTAC Membership Assembly on... View More
Everyone has a different idea about the impact of undelivered mail. Most times, the estimates are way too low. The cost of paper, ink, and wasted postage is just the start, so I prefer to look a... View More
MALVERN, PA, June 27, 2019 – Ricoh USA Inc. today announced GAM Graphics and Marketing, a full-service design, print and communication provider, has expanded its wide-format capabilities, ad... View More
Print and mail operations use tracking systems like automated document factory (ADF) software to monitor and record work as it processes through the shop. These systems are particularly importan... View More
