I have been asked on more than one occasion: “Does color matter in direct mail?” My answer is always a resounding “YES!” Color sets your mail piece apart in a stack of mail.... View More
With the rise in omnichannel capabilities, coupled with the pressure every business is experiencing to significantly reduce costs, the complexities of managing documents as a third-party servi... View More
How can you increase your clients' return on investment (ROI) in their direct mail marketing campaigns without taking a hit on your own revenues? As a print/mail service provider, either in a... View More
At recent meetings of the Universal Postal Union (UPU), there has been discussion of the Global Postal Network. What this means at the UPU may not be the same as it might seem to a group of internatio
The recently unveiled 2024 growth incentives from the United States Postal Service (USPS) present an opportunity for marketers to reevaluate and optimize their 2024 mailing plans. With the pot... View More
As of this publishing, after 44 years in the print and mail Industry, with the last 15 at BCC Software, I will have retired. Consider this article as my swan song! Since 1979, I’ve had the... View More
Dirty data makes it hard to serve clients and grow business. This challenge applies to any industry aspiring to build loyal customers with great service and smart products. Insurance agents op... View More
Recognized leadership experts James Kouzes and Barry Posner assert, “Credibility is the foundation of leadership” in their bestselling book The Leadership Challenge. Respected religious... View More
Even though the document industry does much to reduce its impact on the environment, lots of people look upon what we produce as an environmental problem. We recycle paper more than any other... View More
Rancho Santa Margarita, CALIF – March 27, 2024 – With public interest in politics and advocacy at an all-time high, the ability to reach those in charge of local, state, and national legis
[Danbury, CT – March 24, 2024] BlueCrest, a global leader in automated parcel, postal, and print technology, proudly announces significant enhancements to its IntelliJet Advantage® 2200 Print
Direct mail has certain advantages over digital channels because it is a physical medium. For example, studies have shown that the human brain processes and remembers marketing messages better... View More
In past articles on requests for proposals (RFPs), we’ve discussed the team, the process, and the reasons why RFPs work. It’s just as important to consider what is included in the actual... View More
ROCHESTER, NY – March 21, 2024: BCC Software, the leader in postal software solutions, is pleased to announce the availability of a new resource for direct mailers and Mail Service Provider... View More
It's easy for businesspeople outside the print and mail industry to believe the days of postal mail are numbered. Email, social media, texting, and instant messaging apps have largely replace... View More
Despite the relentless hype from the Postal Service about the virtues of Postmaster General Louis DeJoy’s 10-Year Plan, it’s beginning to look like The Plan may not be performing as advert
So, how was I going to explain the ostrich skin boots to my wife? I was just waiting for a check… the boots just kind of happened. Well, they really didn’t just “happen.” Those... View More
In the past, on-premise software handled the task of processing large amounts of documents; but times have changed. Many document centers are reassessing their procedures, making a transition... View More
Today’s production inkjet technology excels in every way when it comes to the world of print and mail. The newest available devices deliver stunning print quality at breakneck speeds, while... View More
A controversy between the member countries of the Universal Postal Union (UPU) and the 27 EU countries plus Norway and Switzerland raises questions about whether a country can impose controls... View More
