We all have our favorite customers, and the ability to replicate them is the golden ticket to business success. For that to be a possibility, you must develop a deep understanding of your customers’
Eventually, your organization will change the software that generates the documents you send to customers. Your company may upgrade to a new version of the current document composition softwar... View More
On October 1, 2021, the USPS announced that First-Class Mail would slow from one-to-three-day delivery to one-to-five-day delivery. While it stated that this change would not impact 61% of mail, this... View More
In March of 2020, I prepared an article for this publication, and it focused on educating organizational leadership on the value of mail. Given the current events impacting our industry (COVID... View More
Despite previous cries of millennials being industry killers, haphazardly and indiscriminately giving the proverbial axe to anything from beer to fabric softener to chain restaurants, they may... View More
Like many business operations today, the United States Postal Service is adjusting its operations and relying on mailers to embrace automation to improve efficiencies and receive better service. Towar
I love leadership because when done well, it can truly make the world a better place. As I write this, I am in the midst of teaching a university course on leadership. The primary book we are using is
When was the last time your organization did a customer communication audit? If it's been a few years, or if you've never looked at all your customer communications as a whole, now would be... View More
Late in every year, it’s inevitable that people ask about the outlook for the following year. To answer any such forward-looking question, though, it’s always necessary to behind us and... View More
The search to find the right mail service provider (aka lettershops) for your company’s needs might at first seem challenging and a bit elusive. The label mail service provider (MSP) encompa... View More
Boy, what a year. I admit that at this time last year, I (rather naively) thought that the pandemic would be under control by now, given the promising news about vaccine development and the fact that... View More
WASHINGTON, DC — The U.S. Postal Service filed notice with the Postal Regulatory Commission (PRC) today of price changes for Shipping Services to take effect Jan. 9, 2022. The propose... View More
Some things in life create great impact – a wedding, a divorce, having kids… these are the kinds of events that change a person. Pandemics fall into this category, too, demonstrating how... View More
WASHINGTON - The U.S. Postal Service today announced its financial results for the 2021 fiscal year ended September 30, reporting an adjusted loss of $6.9 billion for 2021, compared to an adjusted los
What do you sell? If you said 'mailing services', you've got lots of company. Try typing 'mailing services near me' into Google and you’ll see how many web pages are vying for attention... View More
There are many ways to reduce the costs associated with how expedited documents and parcels are shipped, and they are not necessarily the traditional ways that have defined the industry. The... View More
This holiday season, retailers face a new reality as the industry acknowledges the impact of broad changes in consumer shopping habits. Shoppers have become more familiar and reliant on social... View More
I’ve worked in the mailing industry for four decades now (hard to believe, and yes, I started as a baby!). During that time, I’ve seen our industry go through many changes — many Postmas
Direct mail is a bit like today’s Olympians; they both require a higher level of performance and steadfast effort to secure a medal and a position on the podium. As time passes, new competit... View More
Do you believe the old adage that people are your number one asset in the business? If so, your company culture is a close second. Your company’s culture is the determining factor in how mot... View More
