Customers who mail are uniquely sensitive to postal costs. When promotions come along that promise discounts, they move to the top of mind for everyone who uses the USPS to communicate with their cust
As documents become more personalized, containing variable text blocks, graphics, offers, and individual recipient data, the risk of creating documents with errors increases... View More
The first jobs run on your new inkjet press are likely to be legacy applications previously run on toner-based printers or offset presses. That's not a bad strategy. You’ll be starting with s... View More
Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More
Many organizations routinely send out hundreds of thousands — or more — documents to their clients and customers. These documents (which can include statements, bills, invoices, sales and marketing... View More
Innovations in high-speed inkjet printing are expanding the role of statements and transactional documents in delivering marketing messages. Transactional messaging is a native personalized customer c
Ever since multi-station mail inserting machines were invented, mailers have struggled with pre-printed inserts. Mailing operations must receive the inserts, add them to inventory, stage them for prod
Print and mail operations job documentation can be a nuisance. As jobs change, keeping records up to date is a chore. Documentation is usually the last thing service providers address as they develop... View More
In a world were printed direct mail is often in competition with digital media, high-speed inkjet printing devices are helping to level the playing field and creating new opportunities. Full-color dir
If you believe your monochrome toner printers should get you through the next couple of years, think again. The customer communications business is transforming. Money is pouring into research and dev
Envelopes have been a part of our society for longer than you may think. Some historians believe the first envelopes were invented in China around 3500 BC, as a way to keep royal secrets safe from pry
High-speed inkjet technology is transforming color printing and creating many opportunities for direct and transactional mail. Inkjet offers all the advantages of digital printing — personaliz... View More
Zanders has announced the official launch of Zanjet, a coated inkjet paper available in a Gloss and Silk finish. Paper is Forest Stewardship Certified and will be available in 61#, 70#, 78#, 88#... View More
Valmeyer, IL, Dec. 11, 2017 – MAR recently completed the installation of a Ricoh Pro C9100 Digital Press. MAR utilizes the press to quickly and cost-effectively produce full color direct-ma... View More
Hurricanes, floods, earthquakes, fires, and other natural phenomena can put a document center out of operation, at least temporarily. But self-inflicted mishaps can ruin any print and mail job. Data i
Automated document factories (ADFs) used to be of interest primarily to high-volume transactional document producers. Today, companies of any size, mailing just about any type of documents, c... View More
If you are in the transactional document print and mail business, your clients are probably talking with you about lowering their costs. Most transactional document producers continue to focus o... View More
If you’re looking for uninterrupted production and fewer job fails, it’s important that you factor in the ink you’re using for inserter applications. New HP 2510 black ink is best suited... View More
I am dedicating these snippets of real news stories to all the hardworking people who churn out millions of personalized messages a month. Reading about these mishaps may make you sad, or elicit... View More
Direct mail remains a popular and valuable marketing channel, especially when it’s part of a well-coordinated multi-channel campaign. Marketers have broad options when designing their direct m... View More
