The print industry has long been a vital resource for mass communication and general business operations. With the rise of digital transformation and e-commerce, consumer preferences have shif... View More
Imagine yourself stepping into a tradeshow that is overflowing with swarms of people, all vying for your attention. Each booth bombards you with flashy displays, loud music, and salespeople ea... View More
I have been asked on more than one occasion: “Does color matter in direct mail?” My answer is always a resounding “YES!” Color sets your mail piece apart in a stack of mail.... View More
Direct mail has certain advantages over digital channels because it is a physical medium. For example, studies have shown that the human brain processes and remembers marketing messages better... View More
Working as an inside sales representative, one of my tasks is to work with prospective clients who contact me through my company’s website. As I ask questions to see what their experience ha... View More
The art of using analog media for communication has become increasingly scarce in an era where digital technology predominates. Technologies like email, instant messaging, and social media hav... View More
Direct mail marketing continues to be effective in today's digital age due to its ability to stand apart from a vast array of online marketing messages. Its tangible format provides an excell... View More
Over the past decade, businesses have increasingly turned to digital marketing strategies to reach their target audiences. While digital marketing has proven to be effective in many ways, it'... View More
The beginning of this summer marked the completion of the first in-person National Postal Forum (NPF) since the start of the COVID-19 global pandemic. This is a signal to the industry that represents... View More
Different colors can invoke different feelings in people. For instance, yellow is considered to be a joyful, bright color that makes people feel positive and optimistic. When creating a color... View More
In the grand scheme of life, 6,000 is not a huge number, unless it is the number of digital ads the average person is bombarded with. Yes, the average person sees approximately 6,000 digital messages... View More
Direct mail is a bit like today’s Olympians; they both require a higher level of performance and steadfast effort to secure a medal and a position on the podium. As time passes, new competit... View More
Of all the elements we consider as we produce printed communications, the importance of the envelope is often overlooked and under-appreciated. Envelopes can have a significant impact on posta... View More
In the days of offset print, unintelligent mail inserting machines, and COBOL document generation programs, sending every customer the same generic information was all print and mail professio... View More
I recently received an email from a marketing company that started out with this statement: “Let's face it — direct mail is simply print, a mailing list, and postage, all of which are co
Despite the widespread use of email, SMS text, and other electronic communications, printed direct mail remains in demand for both marketing and transactional communications. Although printed... View More
The mailbox is an amazing environment. It welcomes communication from the companies we do business with, our insurers, our banks, and from companies who believe we might be interested in their... View More
Do mailing jobs where clients aren’t concerned with the disposition of each mail piece still exist? If so, I suspect they are disappearing. Other than saturation-type mailings or Every Door... View More
The success of a direct mail campaign using a letter pack has many variables that can affect your profitability. If you have ever read the Domestic Mail Manual (DMM), you know the United State... View More
We are all victims of sensory overload. The number of messages a person sees daily can be upwards of 4,000. Getting your mail piece to stand out is a difficult thing to do. Adding a QR Code or... View More
