Business Insider: Direct mail does work. Sure it's hard to track the results, sure it's not as fancy as a digital campaign, but it does drive sales. Business owners and markets don't down one method of doing marketing (or anything else), if it works. One type of marketing might be great for one segment of customers and one particular thing and one method might be great for something else. Read more!
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April 10 2012 08:24 PM
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