Nov. 19 2013 08:51 AM

Did you know that the DSF2 process can identify address characteristics that can influence marketing strategies?

The DSF2 dataset is an extension of the DPV dataset and at 135 million addresses, DSF2 is the most complete address dataset available. The primary use of DSF2 is to append Walk Sequence information to address records. This gives the mailers the ability to sort mail pieces in sequential order for each individual carrier route and allows the mailer to take advantage of significant postage workshare discounts in the form of Walk Sequence Saturation or High Density rates.

Additionally, the DSF2 process will return address characteristic information that mailers can use to improve their ability to target specific recipients as well as remove addresses that will not get delivered. Using mailing software that can filter by these return values can improve a mailers response rate as well as their return on investment. These are the questions that DSF2 can help answer:
· Is the address business or residential?
· Is the address seasonal or educational seasonal?
· Is the address a throwback address (a street address that will in actuality be delivered to a PO Box).
· Where is the location of the receptacle (curbside, cluster box, door delivery, or CMRA)?
· How many people share the same receptacle?

Filtering records out of the list that will not get a response is essential to improving the ROI of any mailing. I encourage you to take a closer look at DSF2 and what software can do to help improve the quality of your mailing campaigns. For a listing of the DSF2 licensees, please visit