Duplicate data is a big concern for most organizations. Everyone has duplicate or contradictory data in their databases stemming from unconnected departments, mergers, and acquisitions. As companies a
Lost postage is a serious and pervasive issue for many companies, and yet, most have no idea they are losing millions of dollars because of it. Mailers need to know why this happen... View More
Mail has a reputation issue, and part of it is generational. Although mail is effective and accepted among all groups, the relationship between people and their mail varies among the generations. Prin
Every piece of mail has a purpose — the mailer may want to sell something or promote a sales event, ask for a donation, promote a new product, announce an event, send a message to a friend... View More
Do you desire to be more effective in all of your roles in life, including your leadership roles? I do, and I assume you do, too. All of the foremost experts on leadership define the essence of leader
Crystal balls are amazing — they help us peer into the future to give us a view into what may come. In reality, though, most of today’s perceived crystal ball operators are not magicians... View More
The Postal Regulatory Commission (PRC) on December 5, 2019, issued its long-awaited next step on its statutorily mandated “10-year” review of the Postal Service’s rate system. A Look... View More
The United States Postal Service (USPS) has announced the incentive/promotion programs for 2020. These promotion programs began in 2011 with the first QR barcode incentive and have continued w... View More
The mail center is at the tail end of a long process that starts with a communication strategy and ends with a pile of print to be finished and mailed. By the time mail center managers see the... View More
When it comes to successful customer communication, your two biggest assets as a mailer are your customers’ data and fast delivery. After all, if your mail piece can’t reach, or is slow to... View More
Direct mail works. It’s always worked. The latest Data & Marketing Association (DMA) report mentions up to a nine percent response rate depending on to whom you are mailing. Di... View More
Consumer identity data, that information you use to segment offers, personalize communications, track marketing effectiveness, and boost conversions, is probably in a sad state. Consumer data... View More
Sometime this month take a stroll through the back of your mail center. Somewhere stashed out of sight you might notice stacks of mail trays filled with returned mail. It’s a condition I obs... View More
The Postal Service’s financial woes are well known. The problems are complex, but some say postal banking could be a new revenue stream that helps the USPS out of its money problems... View More
We’ve all heard by now the saying that print is dead and electronic media is making all print methods obsolete, including direct mail communications. However, we can see now that instead, pr... View More
Every year, it's an interesting exercise to look back and see which of our current articles most grabbed our readers' attention. So, once again, we decided to share the top 10 articles on our websit... View More
For the past 20 years, I have been creating comparison charts that go over the changes in rates in order to show our clients how it will affect budgets. It’s important to understand that whe... View More
In part two of our annual survey, we explore our readers' views of the USPS and its service performance, how they envision the future of mail, and more... View More
A successful operation is built around people, process, and technology. In print and mail operations, the equipment used to process inbound and outbound documents is becoming faster, more accu... View More
On August 13, the United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) of its intent to test-market a new product called Plus One. This is an experime... View More
