Direct mail has long been the workhorse of direct marketing, but in our mobile-centric world, digital marketing channels often take center stage. Choosing the correct marketing channel for your... View More
We have all heard that people decide to open a mail piece in less than two seconds. So, how do you ensure your envelope is opened while qualifying as an automation-compatible mail piece? Try goi... View More
Despite the rise of digital marketing, there’s still no substitute for a deftly executed marketing mail campaign. Especially when you consider that marketing mail typically generates a response rate
After months of silence on questions related to the potential US withdrawal from the Universal Postal Union (UPU), the USPS finally provided some information at the MTAC Membership Assembly on... View More
Everyone has a different idea about the impact of undelivered mail. Most times, the estimates are way too low. The cost of paper, ink, and wasted postage is just the start, so I prefer to look a... View More
Print and mail operations use tracking systems like automated document factory (ADF) software to monitor and record work as it processes through the shop. These systems are particularly importan... View More
In the words of Chinese philosopher Lao Tzu, “The journey of a thousand miles begins with one step.” There is one significant first step that those involved with shaping the vision of the... View More
As they do every year, USPS and all the major shipping carriers have rolled out rate increases and process changes for 2019. But in the case of USPS, this year’s changes are more aggressive th... View More
When it comes to addressing, I have good news and bad news. The bad news is that for First-Class Mail, the average amount of Undeliverable-as-Addressed (UAA) mail is 3.7%. Even worse is the fa... View More
All of us in leadership roles would like our teams to perform at a higher level over time, and positivity plays a large role in this. Recent research by Kim Cameron and his colleagues at the Uni... View More
A new offering for 2019 in the United States Postal Service (USPS) promotion and incentives program is the Informed Delivery Promotion, which runs from September 1 through November 30 of 2019. R... View More
Direct mail, although pretty much considered the most effective form of direct marketing, is still plagued by the age-old question of proving attribution. In other words, people want to know how... View More
The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional commun
The owners of business communications used to be the IT department. Statements and bills, notices, policies, welcome kits, etc. were all generated by buttoned-down software applications managed... View More
To increase recipient engagement, improve response rates and increase ROI, it is proven that using direct mail with other channels, not instead of, is very effective. Marketers are continually l... View More
Many businesses have turned to online marketing to reach customers. As online marketing has become more prevalent, direct mail campaigns have become less popular. Some business owners... View More
Long gone are the days of Paul Revere and his famous ride alerting the town folk that “the British are coming,” and yet, here we are, and something IS coming. Autonomous delivery robots are... View More
Certified Mail, a service that provides a mailer with a receipt and verification that an item was delivered or that a delivery attempt was made, was launched by the Postal Service in 1955. Today... View More
When should you buy new inserting equipment? That’s an excellent question. Don’t automatically assume new inserters are the best solution for problems you might have in the mail cen... View More
This may be one of the best-kept secrets of 2019. Why? The United States Postal Service (USPS) has been surprisingly low-key about the increase in Full-Service discounts for USPS Marketing Mail... View More
