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Aug. 10 2017
I vividly remember attending a conference in 1999 where presenters addressed electronic bill presentment and payment (EBPP) in nearly every session. You couldn’t have a conversation with anyon... View More
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Aug. 4 2017
The next generation of direct mail is here. It combines traditional print marketing with online follow-up, creating a seamless multichannel experience for consumers (and exponentially improved r... View More
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Aug. 1 2017
I am dedicating these snippets of real news stories to all the hardworking people who churn out millions of personalized messages a month. Reading about these mishaps may make you sad, or elicit... View More
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July 31 2017
With digital marketing seemingly the most popular advertising method, it cannot be forgotten that direct mail is the foundation of effective marketing. And with new technologies and innovations... View More
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July 27 2017
One of the key U.S. Postal Service themes from this year’s National Postal Forum was Informed Delivery. If you haven’t already subscribed to this new service, you really should… even... View More
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July 19 2017
Document operations centers originally installed Automated Document Factories (ADFs) to streamline paper document production and improve quality. The concept has evolved with the times to add mu... View More
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June 22 2017
Think you've squeezed every penny of cost savings out of your document operations workflow? You're probably wrong. I've been visiting document centers for decades and have yet to encounter on... View More
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June 5 2017
Print and mail service providers are doing business in a “data first” marketplace. Their customers have invested in data analytics to improve the customer experience. If print and mail vendors... View More
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May 22 2017
Today, we share information in ways – and at speeds – that would have been inconceivable not long ago. Still, many mail centers haven’t changed in decades, especially when it comes to... View More
May 19 2017
Improve the ROI of your direct mail by including a choicebased navigable video experience with the award-winning Pitney Bowes EngageOne® Video solution. You can greatly enhance customer engagem... View More
May 19 2017
For decades, the document outsourcing industry has sought an ever-elusive goal of profitably capturing the collective mass of small to very small mail volumes produced by businesses and individu... View More
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May 5 2017
Selling print and mail services used to be straightforward. Mostly, a salesperson had to convince a prospect the outsource provider could produce quality documents less expensively than the pros... View More
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May 3 2017
Digital advertising has been hogging the spotlight lately. Every year, it seems, a new platform or trend emerges, and marketers scramble to hop on the latest bandwagon: Google, Facebook, Instagram, vi
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April 12 2017
For many mailers, envelopes are often little more than an afterthought. As long as they flow through the inserting equipment without jamming and the windows are in the right place, who cares? &... View More
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April 7 2017
There is a great deal written today about the importance of every communication you send to customers. These communications are now considered to be at the heart of your company's image and hav... View More
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March 22 2017
With so many digital marketing options available today — and all the bells and whistles that come with them — direct mail is losing the battle for marketers’ dollars. But does it have... View More
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March 6 2017
The old saying is that “the customer is always right.” That has never been true, but the phrase is a caution against challenging customers about their demands. The theory is, as long as a... View More
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March 2 2017
The Emerging and Advanced Technology Promotion encourages mailers to integrate direct mail with advances in mobile technology, allowing recipients to engage in innovative digital experiences triggered... View More
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Feb. 20 2017
In my opinion, customer experience is the number one area where print and mail operations need to focus in 2017. If you help your clients deliver an improved customer experience, you will almost... View More
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Feb. 16 2017
Having two children who fall into the millennial generation, I have been forced to understand the phenomenon known as social media. Why do I label it a phenomenon, you may ask? Well, to me texti... View More

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