As a mailing house, you provide at time-saving service for your clients that makes their business run that much more smoothly. But, no business should rest on its laurels, so it's always a good idea to turn your thoughts to what you can do to make your business that much more successful and see some great results in terms of increasing profits. The key to kicking your revenue into high gear is to take a two-pronged approach: streamline your service to provide the best service you can in the most efficient way, and look at what you offer your clients to see how you could help them and increase your profits at the same time.
Streamline Your Service
When it comes to boosting your revenue, start by taking a good look at every aspect of your mailing business and figuring out what is working well, and where you are seeing some waste or hold ups in your processes that need addressing. From handling incoming orders to getting the timing right on production, preparation, and posting, the simple act of looking at each process and seeing what works and what doesn't can help you to streamline the way you run your business.
Expand What You Offer
Your customers know they can rely on your services, but what else could you do for their business? The more comprehensive a mailing service you can offer them, the better. They'll know they can turn to you for advice and help and for a complete service that supports their business.
From design services that personalize each piece of mail, to purchasing mailing lists or helping clients figure out their target market, expanding your services is an important part of giving your profits that desired boost.
Let Your Customers Know Why They Should Choose You
So, you've got your mailing business running efficiently, and you've given serious consideration to what you can offer your clients to put you head and shoulders above the competition. Don't forget the vital step of letting your clients know about it. There are many steps you can take to self-promote your business, and you can also use a matching service to assist you in getting maximum exposure and finding the right customers who need your services. Sites such as MyMailConnection.com are available to help businesses find you and match your print or mail business with potential customers looking for work.
Take advantage of these opportunities and make sure your marketing materials make it clear how you can help your customers' businesses to grow and be successful. Then, they will have compelling reasons to do business with you.
With care, attention, and the willingness to grow and go the extra mile for your customers, you can make your mailing house more successful than ever, giving you a bright future.
About John Foley, Jr.
John Foley, Jr. is the CEO of interlinkONE and Grow Socially. John and his team consult with print and mail companies on sales and marketing techniques, write strategic online marketing plans to get them on a path to marketing success, and John speaks frequently to print, mail, and fulfillment providers about expanding and transforming their businesses to grow revenue. John is the published author of three books available at JohnFoleyJr.com/Bookstore, including "Business Transformation: A Path to Profitability for the Mailing and Fulfillment Industries." Learn more about John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowS
Streamline Your Service
When it comes to boosting your revenue, start by taking a good look at every aspect of your mailing business and figuring out what is working well, and where you are seeing some waste or hold ups in your processes that need addressing. From handling incoming orders to getting the timing right on production, preparation, and posting, the simple act of looking at each process and seeing what works and what doesn't can help you to streamline the way you run your business.
Expand What You Offer
Your customers know they can rely on your services, but what else could you do for their business? The more comprehensive a mailing service you can offer them, the better. They'll know they can turn to you for advice and help and for a complete service that supports their business.
From design services that personalize each piece of mail, to purchasing mailing lists or helping clients figure out their target market, expanding your services is an important part of giving your profits that desired boost.
Let Your Customers Know Why They Should Choose You
So, you've got your mailing business running efficiently, and you've given serious consideration to what you can offer your clients to put you head and shoulders above the competition. Don't forget the vital step of letting your clients know about it. There are many steps you can take to self-promote your business, and you can also use a matching service to assist you in getting maximum exposure and finding the right customers who need your services. Sites such as MyMailConnection.com are available to help businesses find you and match your print or mail business with potential customers looking for work.
Take advantage of these opportunities and make sure your marketing materials make it clear how you can help your customers' businesses to grow and be successful. Then, they will have compelling reasons to do business with you.
With care, attention, and the willingness to grow and go the extra mile for your customers, you can make your mailing house more successful than ever, giving you a bright future.
About John Foley, Jr.
John Foley, Jr. is the CEO of interlinkONE and Grow Socially. John and his team consult with print and mail companies on sales and marketing techniques, write strategic online marketing plans to get them on a path to marketing success, and John speaks frequently to print, mail, and fulfillment providers about expanding and transforming their businesses to grow revenue. John is the published author of three books available at JohnFoleyJr.com/Bookstore, including "Business Transformation: A Path to Profitability for the Mailing and Fulfillment Industries." Learn more about John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowS
