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Aug. 1 2021
You may describe the company for which you work as being in the printing business, or the mailing business. “Marketing services provider” might describe your employer, or perhaps simply... View More
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July 28 2021
We all need hope, don’t we? Both as individuals and as leaders of teams, hope is critical to our present and future success. What is hope? Dr. Shane Lopez is a university professor, Gallup s... View More
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July 26 2021
Whether your high-volume mailing operation is an in-house department or a print service provider (PSP), you’re facing increasingly fierce competition across the industry, and this is leading... View More
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July 22 2021
WASHINGTON, DC — The U.S. Postal Service reported fourth-quarter service delivery performance data through the first half of July that showed ongoing improvement across all First-Class, Marketing... View More
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July 19 2021
The ritual of gathering mail has not changed much over the years. In a typical scenario, a mail carrier delivers the mail to a residential or office mailbox, and the recipient of the mail must... View More
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July 13 2021
Of all the elements we consider as we produce printed communications, the importance of the envelope is often overlooked and under-appreciated. Envelopes can have a significant impact on posta... View More
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July 9 2021
For many of you reading this section, the question isn’t, “Do we need new equipment for our printing and mailing?” but more likely, “Who has the new equipment that we need?”It... View More
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July 5 2021
In the days of offset print, unintelligent mail inserting machines, and COBOL document generation programs, sending every customer the same generic information was all print and mail professio... View More
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June 28 2021
Inserts (bill stuffers) have been a mainstay of transactional documents like bills and statements for a long time. But it’s time to reconsider inserts as a way to deliver offers and messages to cust
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June 13 2021
That the Postal Service is seeking higher rates – significantly higher rates – is no longer breaking news. Nonetheless, some of what lies behind... View More
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June 9 2021
• Pricing actions part of balanced approach under “Delivering for America,” the Postal Service’s 10-year plan for achiev... View More
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June 4 2021
• First-Class Mail delivery performance showed a 9.5 percent improvement with 87.6 percent delivered on-time against the USPS service standard for the month of May compared again... View More
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May 28 2021
There was a commercial for Toyota that aired several years ago that had the tag line, “You asked for it, you got it.” In this case, given that the Postal Service finally issued its 10-year
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May 21 2021
Mail is a great way to engage customers and prospects, and it’s one of the most trusted communication vehicles out there. However, some mail pieces garner more attention from recipients than... View More
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May 13 2021
Technologies for implementing more advanced customer communications management (CCM) emerged over two decades ago and since then have expanded their capabilities through the development of mor... View More
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May 11 2021
Most people would agree that an envelope's purpose is safely transporting the contents from sender to recipient. But the envelope has another important job — getting opened! Magazine and cata... View More
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May 10 2021
Your customers and prospects take a moment to look at the day’s mail. Did your marketing information or customer communication stand out? Was it effective? If it didn’t get the attention of... View More
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May 10 2021
These six print-to-mail software options can help you make your mail operation run much more smoothly. This special sponsored section from our Jan/Feb, 2021 issue showcases some of the available... View More
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May 7 2021
In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your cust
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May 4 2021
Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces s... View More

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