There may still be some cases when sending a single version of a mailer to everyone on the mailing list makes sense. But for most marketing campaigns, this blasting approach is an antiquated p... View More

In today’s online world, consumers are becoming increasingly concerned about companies collecting their personal data. Yet when it comes to today’s marketing, it’s all about data

The delivery of critical communications within the government has undergone many pivotal changes recently. Many of these changes are causing federal, state, and local government mailing center... View More

On August 29, 2021, and again on July 10, 2022, the USPS had the largest rate increases in over 10 years, and the combined 12-month increase is daunting at 10-30%! It also impacts the largest... View More

Inkjet technology has become increasingly popular in the recent past, and this is hardly surprising. Its value proposition aligns well with the communication needs of today’s consumers and buyers.... View More

Businesses large and small have been impacted by the COVID-19 pandemic and, in some cases, their entire business models have changed. Employees who now work remotely have proven they are still... View More

If the last two years have taught us anything, it’s that the threat landscape is constantly evolving. With offices reopening as the shadow of the coronavirus pandemic recedes, many business... View More

For the most part, print/mail service providers are at the mercy of their clients regarding the accuracy of the data they receive. Companies that print and mail transactional documents can't... View More

Marketing has split in recent years between two different but related disciplines: traditional marketing, and digital marketing. How are they different, and which is the right choice for your busines

Back in the 1980s, particularly during the Reagan administration, an often-heard phrase was “trickle-down economics.” This is another term for supply-side economic policies, which generall

Undeliverable As Addressed (UAA) mail continues to be measured in the billions of pieces each year, despite the advancement and broad availability of address quality solutions. According to th... View More

In the face of unprecedented and rapidly accelerating change, business owners are facing an immediate need to develop the next generation of leaders. Succession planning is no longer an isolat... View More

The mailing industry has traditionally relied on large batch jobs. Mailers receive a name and address list or print image file from an internal or external client. They create letters, transac... View More

A recent survey found that 44% of workers are looking for a new job. There are now two job openings for every person seeking a job, and Baby Boomers are retiring at the rate of 10,000 per day... View More

The modern mail center may seem like an oxymoron, merging a traditionally paper and parcel field with innovative technology. As the hybrid workforce continues to grow, with no sign of stopping in the... View More

Many print and mail operations are doing business today with old equipment, legacy software, and outdated processes. It's too expensive to update everything. My experience with print/mail ser... View More

Concerns about the environment are on the rise and consumers expect brands to be responsive to climate change, according to this article in the Wall Street Journal. For some, the direct mail m... View More

In a developing story, Capitol Forum is reporting that U.S. Postmaster General Louis DeJoy is sunsetting the postage reselling program. This program has allowed Pitney Bowes, Stamps.com, and other... View More

WASHINGTON — The Postal Service today filed with the Postal Regulatory Commission (PRC) certain classification changes designed to enhance and expand the First-Class Package Service (FCPS) p... View More

Today, consumers use a wide variety of devices, browsers, and channels during their buying journey. Although the advent of online shopping has opened big opportunities for brands, at the same... View More