I recently received an email from a marketing company that started out with this statement: “Let's face it — direct mail is simply print, a mailing list, and postage, all of which are co

I am going to start out with a blanket statement based on years of customer research: 99% of medium to large organizations have limited to no visibility to their mail spends across the enterpr... View More

When we think about color management, we often think about its operational impact – how does color management help us turn out quality print – and that’s certainly important. But the... View More

Checklists work. That’s why pilots use checklists. That’s why doctors use checklists. That’s why successful people use checklists. Several years ago, I wrote an article for Mailing... View More

When it comes to industry disruptors, there have been quite a few during the 21st century. Uber and Lyft disrupted the public transportation industry. Airbnb disrupted the hotel and lodging in... View More

What if there was a customer communication technology that guaranteed consistent formatting and presentation of your documents, regardless of the devices owned by your customers? Screen size w... View More

Of all the ways our industry has evolved, one of the more challenging changes is the prevalence of the request for proposal, or RFP. While providing pricing to clients has been around just ab... View More

HIGHLIGHTS OF THE ‘DELIVERING FOR AMERICA’ PLAN Preserves affordable, six-day mail and expands seven-day package delivery Generates $24 billion in net revenue in part from enhanced packag

Over the past few months, and especially over the recent holiday season, there were many occasions on which a postal customer – a representative of a commercial mailer, a mailer’s client

Self-development expert Brian Tracy suggests, “Your greatest resource is your time.” This same concept was articulated by another respected expert, Jim Rohn, who wrote, “Time is more... View More

For the Postal Service, it was one that will not be remembered fondly. The pandemic impacted USPS employees, severely suppressed the mailing activity of many businesses, and drove an unforesee... View More

We’ve just wrapped up a year during which overall printing industry revenues have dropped significantly (at least 10%; likely much more). Concurrently, printing industry employment has dropp... View More

Despite being deemed an “essential business,” USPS mail volume was hit hard early in 2020 due to the COVID-19 pandemic. In early February 2020, the United States began to hear about a new

Delays in mail delivery and no visibility into the status of those mail pieces caused an increased number of customer inquiries and complaints in the months before and even now after the holid... View More

In many corporate mail centers, the handling of inbound mail is still a mostly manual operation. Clerks look at packages, flats, letters, and magazines and sort them down to courier routes. Su... View More

The last six months have brought about changes to businesses, families and individuals in ways we never could have imagined. The current business climate has been concerning for many. In a rec... View More

Direct marketers face a new challenge with many of their business targets working at home. Thanks to the coronavirus, in the office or on the couch are very nearly the same place, at least in... View More

Despite the widespread use of email, SMS text, and other electronic communications, printed direct mail remains in demand for both marketing and transactional communications. Although printed... View More

"If I'm not in the document business," you might say, "How do you explain the pallets full of paper and envelopes sitting all over my shop?" OK, that’s a reasonable question. W... View More

I always look forward to analyzing the results of our annual survey, whether it’s part one (which appears in our September/October issue) or part two, here in the November/December issue. It�... View More