GettyImages-954271666
Aug. 20 2018
Mailers are often perplexed regarding the issue of maintaining data for the mailings that they process. What type of data should you be keeping? How long should you keep it? Why do you need to k... View More
GettyImages-656634558
Aug. 17 2018
Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More
GettyImages-846488742
Aug. 15 2018
Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is... View More
GettyImages-814809204
Aug. 13 2018
The Postal Service has been offering mailing promotions and incentives dating back to 2012, and with each passing year, more and more mailers have successfully taken advantage of innovative ways... View More
nonprofit
Aug. 9 2018
Nonprofits mail about 15 billion pieces of First Class Mail, Marketing Mail, and Periodicals each year, or one-tenth of all USPS mail volume. It is imperative nonprofits have a voice in the future of... View More
speech bubbles
Aug. 7 2018
This title question could be answered with as simple “yes.” However, in true political fashion, let’s use this question as a jumping-off point for a long-winded answer. But unlike most... View More
GettyImages-683149722
Aug. 7 2018
Many organizations routinely send out hundreds of thousands — or more — documents to their clients and customers. These documents (which can include statements, bills, invoices, sales and marketing... View More
GettyImages-819914528
Aug. 7 2018
Let’s face it. No enterprise, large or small, can afford to ignore the mail. Today, mail can be made easier to deal with thanks to advances in automation. That’s a good thing, too, since mail... View More
GettyImages-694005116
Aug. 6 2018
Suppose a client sends you a common name and address list. Your instructions are to merge the data with a marketing letter, stuff it into window envelopes, and mail the job. If you do those step... View More
GettyImages-590584858
Aug. 1 2018
Innovations in high-speed inkjet printing are expanding the role of statements and transactional documents in delivering marketing messages. Transactional messaging is a native personalized customer c
GettyImages-528707611
July 30 2018
Ever since multi-station mail inserting machines were invented, mailers have struggled with pre-printed inserts. Mailing operations must receive the inserts, add them to inventory, stage them for prod
ThinkstockPhotos-515315278
July 26 2018
Editor's Note: Even if you are a veteran of the mailing industry, you may still come across a term that causes you to scratch your head. And if you are new to the mailing industry, well, you may... View More
GettyImages-498682461
July 24 2018
Five factors affect all mailing decisions for international mail, and each will depend on what you are mailing, the destination country, and your requirements for delivery. The specifics of what is be
compliance security
July 23 2018
When a company decides to outsource customer communications to a service provider, that doesn’t mean the work is done. The vendor must be monitored and managed to ensure that they’re meeting... View More
GettyImages-677078176
July 19 2018
Among the many cyber tools available to today’s criminals, ransomware poses perhaps the most serious threat to businesses. The term ransomware describes a family of malicious software that’s... View More
GettyImages-833134626
July 16 2018
Print and mail operations job documentation can be a nuisance. As jobs change, keeping records up to date is a chore. Documentation is usually the last thing service providers address as they develop... View More
GettyImages-536659322
July 16 2018
Every fall, Mailing Systems Technology conducts a two-part annual survey to gauge how organizations today are treating their customer communication methods. One question often asked is, “How would... View More
GettyImages-852415740
July 10 2018
This spring, we celebrated the first anniversary of the USPS’s Informed Delivery. Since its inception, the mail stream has become even more transparent and interactive with the introduction of Informed... View More
GettyImages-831751746
July 10 2018
Anyone reading the postal press may encounter references to “postal reform” and whether it will ever happen. People not in our industry may wonder just exactly what “postal reform”... View More
GettyImages-514505768
July 6 2018
As more mailers participate in the United States Postal Service (USPS) Seamless Acceptance program, the topic of undocumented mail pieces is worthy of review. For many mailers, any assessments for und

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