Overall voter turnout for the 2024 general election was 63.7%, which, while not quite as high as the 2020 record turnout of 66.6%, is still an impressive number. For my home state of Minnesota... View More
Beyond offering services like personalization and omnichannel marketing, another way to stay ahead is to ensure your operations are optimized for efficiency, even down to your output format... View More
Mail service providers see mail primarily as a product, rather than a strategic business communication. To ensure successful delivery, they follow meticulous processes and adhere to rigor... View More
In today's rapidly evolving marketing landscape, staying ahead of the curve is vital for standing out in a crowded marketplace. One of the most innovative advancements in direct mail marketin... View More
Many marketers assume direct mail is losing relevance, but the data tells a different story. A staggering 68% of Gen Z consumers find direct mail more important today than three years ago. This shift... View More
Automation is a term we hear frequently, but what does it really mean in practical terms? In the print and mail industry, automation has changed the way businesses operate by saving time, redu... View More
Sending old-fashioned physical “snail mail” seems outdated in our digital era. However, a recent survey of individuals and companies by Stamps.com showed that mail is surprisingly resilient... View More
The primary job of transactional documents like bills and statements is to communicate details about each customer's accounts or recent transactions. They can also serve as powerful tools tha... View More
· Newly published service standards will mean improved service reliability nationwide, with no changes to the current five-day service standard window... View More
In a carefully worded statement released February 18, the Postal Service announced that Postmaster General Louis DeJoy “has notified the Postal Service Board of Governors that it is time for... View More
WASHINGTON — The Postal Service today provided a pointed response to the Postal Regulatory Commission’s (PRC) recently published Advisory Opinion on the organization’s proposed... View More
WASHINGTON — The United States Postal Service is today announcing that Louis DeJoy, America’s 75th Postmaster General, has notified the Postal Service Board of Governors that it is time... View More
As digital targeting challenges grow, marketers are turning back to direct mail, not just for its tangible impact but for its advanced audience targeting capabilities. The true gold lies in it... View More
The United States Postal Service is struggling to find its place in today’s digital world. More than three years into a 10-year turnaround plan called Delivering for America, implementation... View More
Before the digital age, mail was a cornerstone of business and customer interaction. With letters, brochures, postcards, and catalogs, businesses relied heavily on postal mail to share important infor
Mail tracking plays a pivotal role in gauging the success of marketing campaigns, ensuring timely deliveries, and maintaining customer satisfaction. While many businesses opt for the cost-saving... View More
Building a high-performing team (HPT) is one of the most valuable achievements a leader can strive for. HPTs are known for their positive morale, high motivation, productivity, and commitment... View More
Do you ever give much thought to the envelopes you use in your mailing operation? Envelopes are part of the workflow and an essential element of many mail pieces, but we often consider... View More
Though spun to appear as improving service performance, the Postal Service has announced a proposal to further reduce service standards so it can eliminate afternoon collections nationally. Th... View More
On December 31, 2024, the UPS/USPS Negotiated Service Agreement (NSA) officially expired, marking the end of a long, mostly silent period of negotiations. Unfortunately, these talks failed to... View More
