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Dec. 15 2018
Editor's Note: Even if you are a veteran of the mailing industry, you may still come across a term that causes you to scratch your head. And if you are new to the mailing industry, well, you may... View More
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Dec. 14 2018
Print and mail service providers understand they need to stay in contact with their current and future customers to keep the revenue flowing. I recommend reaching out about once a month, but that's a... View More
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Dec. 12 2018
There has to be a certain sense of satisfaction to the leaders of the Postal Service, not because they’re part of the team that runs a sprawling public agency, or because they control a multi-billio
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Dec. 10 2018
Some of the most common causes of HIPAA violations are compliance problems associated with what the Office for Civil Rights (OCR) calls “willful neglect.” The OCR is a government entity... View More
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Dec. 5 2018
On November 13, 2018, the Postal Regulatory Commission issued Order No. 4875, which approved six proposed USPS mailing promotions for 2019. These promotions are offered as a way to support mai... View More
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Dec. 4 2018
As documents become more personalized, containing variable text blocks, graphics, offers, and individual recipient data, the risk of creating documents with errors increases... View More
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Dec. 3 2018
In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Direct Marketing Association (DMA), more than 100 million sales were made in 2016 us
QuestionMarks
Nov. 29 2018
As always, I want to thank all of our readers who completed part one of our annual survey. This survey provides an extremely valuable benchmark of industry wages, certifications... View More
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Nov. 26 2018
This originally appeared in the September/October, 2018 issue of Mailing Systems Technology.As a mailer, you took the right steps to select a service provider for your documents. The request for... View More
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Nov. 20 2018
On July 30, 2018, the OIG released a study entitled Millennials and the Mail. Millennials, defined as adults between 18 and 34, check their mailboxes less frequently than older generations, yet they en
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Nov. 16 2018
The first jobs run on your new inkjet press are likely to be legacy applications previously run on toner-based printers or offset presses. That's not a bad strategy. You’ll be starting with s... View More
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Nov. 12 2018
Every fall, Mailing Systems Technology conducts a two-part annual survey to gauge how organizations today are treating their customer communication methods. One question often asked is, “How would... View More
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Nov. 9 2018
For many transactional First-Class mailers, managing regulatory compliance around notification documents can be a huge task. When consulting with property and casualty insurers, the discussion is almo
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Nov. 1 2018
An unfortunate yet chronic criticism of the Postal Service is that it seems to not understand its commercial customers’ businesses. What they do, why they do it, what their business objectives are... View More
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Oct. 22 2018
This originally appeared in the September/October, 2018 issue of Mailing Systems Technology. Certain things in life, like wire clothes hangers and tangled holiday lights, are just so annoying tha... View More
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Oct. 15 2018
There are new Financial Accounting Standards Board (FASB) lease accounting standards taking effect December 15, 2018 that will impact the way companies account for their leases. Since most mailing equ
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Sept. 24 2018
Unlike legacy IMb Tracing, which only provided piece tracking for subscribers, the U.S. Postal Service’s Informed Visibility (IV) makes a variety of data available from a single system... View More
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Sept. 21 2018
The printing technology portion of the mailing process has seen revolutions over the last few decades. Pre-printed forms overprinted with impact printers grew into pre-printed forms overprinted... View More
artsy brain
Sept. 19 2018
The foundation of all successful marketing is repetition, a concept that all marketers know but very few understand. As we round the bend towards 2019, new ways to market are as common as diet fads. O
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Sept. 17 2018
Mailers in many industries have specific regulations about certain types of addresses. Various addresses have restrictions as to what can be sent, who will be used to complete delivery, and what maile

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