For businesses, a perfect address is one that is complete, correct for its intended use (distinguishing between physical, mailing, and shipping addresses, for example), compliant with industry... View More

Addresses might seem almost mundane, but they are quietly doing some of the heaviest lifting in your tech stack. Acting as a foundational link between people and services, a clean, standardize... View More

Direct mail has been a staple of marketing strategy for decades, consistently delivering strong response rates and ROI. Yet, in a world dominated by digital advertising, many marketers hesitat... View More

Every day we hear stories about the USPS. Whether it is about the Postmaster General resigning, $9.5B annual losses, rate increases, DOGE, or even talks about privatization; it all sounds like... View More

In a May 30 filing with the Postal Regulatory Commission, the Postal Service announced changes to its service measurement process. As stated in the filing: “In this filing, the Postal Servi... View More

Today’s marketers face constant pressure to deliver results. In a world where consumers are inundated with messages, simply having something to say is not enough. What truly sets you apart i... View More

Extended Producer Responsibility (EPR) is an environmental policy approach that intends to hold brand owners, licensees, importers, and distributors accountable for the entire lifecycle of the... View More

WASHINGTON — The U.S. Postal Service filed notice today with the Postal Regulatory Commission (PRC) regarding a temporary price change for some package services for the 2025 peak holiday sea... View More

At this year’s National Postal Forum, the panel “Ideas and Innovations to Elevate Your Envelope” sparked fresh thinking on how envelopes can do more than carry mail — they can... View More

Right now, US-based businesses are facing increasing challenges when it comes to sourcing and implementing hardware solutions. A big factor driving this shift is the rising impact of tariffs... View More

Print/mail service providers love big accounts. Clients that consistently send them high volumes of work are frequently the backbone of the business. The stability that comes with multi-year c... View More

Sadly, we have an epidemic of “bad bosses” in our country. The American Psychological Association (APA) conducted a survey revealing that 75% of employees report their boss as th... View More

We may think of the mailing industry as a steady, dependable business but mail is always changing-especially now. Print and mail service providers need to adapt as the mailing world evolves. Expect so

Many marketers assume direct mail is losing relevance, but the data tells a different story. A staggering 68% of Gen Z consumers find direct mail more important today than three years ago. This shift... View More

Author’s note: This article was written just a few hours before PMG DeJoy announced his immediate departure. Though he and his perspective may be gone, the issues he raised remain, as does DOGE and... View More

Many business owners striving to adopt eco-friendly practices have begun to view direct mail and other responsible paper use with skepticism based on false information and “greenwashing.”

Direct mail isn’t just surviving — it’s thriving. In 2025, the savviest marketers are proving that with the right strategy, this channel remains a powerhouse for driving ROI. Amid... View More

The United States Postal Service (USPS) is currently undergoing a significant transformation, and this reality understandably creates some uncertainty within the direct mail industry. For mail... View More

In January of 2013, the United States Postal Service mandated the use of Intelligent Mail barcodes for automation price eligibility and Full-Service discounts and perks. Full-Service Intellige... View More

In the world of mailing and customer communications, much attention is often placed on message content, mailing lists, and delivery timelines, but one critical aspect is frequently overlooked: l... View More