July 11 2024
When considering customer engagement, corporate executives often gravitate towards digital channels like websites, mobile apps, and interactive chat. Frequently overlooked in this mix of custo... View More
July 8 2024
"A man only learns in two ways, one by reading, and the other by association with smarter people." – Will Rogers What was the last training course you completed? What was the last... View More
July 2 2024
Postage rates rise every six months. That's never good news for your clients who worry about dwindling budgets for mailed communications. How clients react to these seemingly endless price hi... View More
June 28 2024
Everyone knows that expression, “When life gives you lemons, make lemonade…” By the time this article is published, there will have been no shortage of press about the USPS price... View More
June 26 2024
“Our epidemic of loneliness and isolation has been an underappreciated public health crisis that has harmed individual and societal health. Our relationships are a source of healing and well... View More
June 24 2024
The USPS is having one of its largest forced postage meter migrations in the history of the mailing equipment industry. This will impact an estimated 50% of the devices in the United States wi... View More
June 20 2024
The marketing world is fiercely competitive and increasingly dominated by digital strategies. Amidst this digital onslaught, direct mail has impressively held its ground. This is largely becau... View More
June 18 2024
The life of small business owners and office managers is a balancing act between keeping the day-to-day wheels turning and focusing on growth. Unfortunately, a significant portion of their val... View More
June 14 2024
Most companies are overspending on print and mail and in this article, we will give you 10 questions to answer that will prove it. We estimate that organizations are spending a combined... View More
June 12 2024
So, what is automated direct mail, and can it indeed improve response rates? I think I prefer the term “coordinated marketing” to “automated direct mail.” Tying together multiple... View More
June 6 2024
“The auditors are here!” Your blood runs cold, like seeing red and blue flashing lights in the rearview mirror. You needn’t worry. An external audit doesn’t have to incite fear... View More
May 29 2024
In an unabashed example of creative reinterpretation, the Postal Service has reframed the ongoing changes to its processing and transportation networks as initiatives designed to reduce its ca... View More
May 24 2024
Every time we fly, we hear the safety briefing that in case of an emergency “put on your oxygen mask first before helping others.” This is an example illustrating the principle that we nee
May 20 2024
The benefits of content marketing are within the reach of any print or mail service provider, regardless of how limited your budget might be. Items like blog articles, white papers, custo... View More
May 16 2024
I am writing right before the 58th Super Bowl game between Kansas City and San Francisco. For those of us who are fans of team sports, isn’t it exciting to see our favorite teams blend their... View More
May 14 2024
A complete, correct, and current address is the only way to achieve timely, predictable, and ultimate delivery of a mail piece. Unfortunately, despite the vast array of address quality tools a... View More
May 10 2024
WASHINGTON, DC — Today, the U.S Postal Service filed notice with the Postal Regulatory Commission (PRC) for Parcel Select price changes to take effect July 14, 2024. The proposed adjustments... View More
May 10 2024
Historically, bills and statements were seen as purely functional documents —something essential for providing information, but not something particularly engaging. This was partly due to th... View More
May 8 2024
It's no secret that businesses of all sizes face a significant challenge in finding and keeping qualified staff, especially in specific sectors. A prime example is print/mail operations. As e... View More
May 1 2024
“We’ve been breached.” These are three words no executive wants to hear from their IT staff. Any mailing or data processing company that deals with sensitive client data likely generates