I’ve worked in the mailing industry for four decades now (hard to believe, and yes, I started as a baby!). During that time, I’ve seen our industry go through many changes — many Postmas

Direct mail is a bit like today’s Olympians; they both require a higher level of performance and steadfast effort to secure a medal and a position on the podium. As time passes, new competit... View More

Do you believe the old adage that people are your number one asset in the business? If so, your company culture is a close second. Your company’s culture is the determining factor in how mot... View More

When you visit a doctor’s office, they have their medical school diploma hanging on the wall. If they’re a specialist, they’ll also include their certification in the specific field,... View More

Some things in life create great impact – a wedding, a divorce, having kids… these are the kinds of events that change a person. Pandemics fall into this category, too, demonstrating how... View More

Nothing is more inevitable than evolution. Evolution happens in fits and starts as determined by necessity; innovations typically happen gradually and sequentially, with one invention informin... View More

Back when I began my service bureau career, we were all about batch processing. It was the era of big iron where we wrote custom programs that executed on mainframe computers and generated mou... View More

If you’re not tracking your mail, you’re missing out on opportunities to gather important information to improve whatever results you are trying to achieve. When you track mail, you can... View More

WASHINGTON, DC — The U.S. Postal Service reported updated fiscal fourth quarter service delivery performance that showed steady improvements versus the third quarter ended June 30 for all Fi... View More

Over the past year, the USPS has been inundated with system process changes, an overwhelming holiday season, a worldwide pandemic, and a shift in priorities toward packages. This leaves mailers with a

The key to delivering your strategy is having a strong and meaningful culture. The key to a strong and meaningful culture is having the right people, in the right roles. The challenge many of... View More

There are several living generations of consumers, and each generation has its own preferences in terms of how they like to shop, how they spend money, and how they want to be marketed to. You... View More

By 2025, it’s estimated that COVID-19 will have cost the world somewhere between $16 trillion and $35 trillion, according to a panel led by McKinsey. This is the rough equivalent to wiping t... View More

Most of us likely remember the well-publicized Ford tagline, “Quality is Job One!” (which Ford used in advertising for nearly 20 years, and their latest CEO recently brought back for inter

In our July/August issue, we profiled six industry solution providers who can help you implement changes to your vote by mail processes. Click the button below to read the full profiles, and when you... View More

Eleven years ago, I wrote an article for this magazine about the document industry's environmental efforts. The article pointed out that during a recession, economic strategies were likely to... View More

On August 29, 2021, the USPS had the largest rate increase in over 10 years, and it is the second increase of 2021! It also impacts the largest mailers the most due to higher percentage increases for... View More

On-premise mailrooms are slow, error prone, require too much labor and valuable real estate—not to mention they simply cannot support today’s transition to a hybrid or remote world of work

Beyond postage discounts, there are many reasons tracking your mail can help your company. Ask yourself these 10 questions to determine how your company can benefit from securing a mail tracki... View More

More changes in international mail are coming as I write this in early June, continuing what mailers experienced earlier this year and in 2020. The COVID pandemic was—is—responsible for... View More