Many business owners striving to adopt eco-friendly practices have begun to view direct mail and other responsible paper use with skepticism based on false information and “greenwashing.”
Direct mail isn’t just surviving — it’s thriving. In 2025, the savviest marketers are proving that with the right strategy, this channel remains a powerhouse for driving ROI. Amid... View More
The United States Postal Service (USPS) is currently undergoing a significant transformation, and this reality understandably creates some uncertainty within the direct mail industry. For mail... View More
In January of 2013, the United States Postal Service mandated the use of Intelligent Mail barcodes for automation price eligibility and Full-Service discounts and perks. Full-Service Intellige... View More
In the world of mailing and customer communications, much attention is often placed on message content, mailing lists, and delivery timelines, but one critical aspect is frequently overlooked: l... View More
Sadly, we have an epidemic of “bad bosses” in our country. The American Psychological Association (APA) conducted a survey revealing that 75% of employees report their boss as th... View More
In the age of rapid technological advancement, businesses across all sectors are seeking innovative solutions to improve efficiency, reduce costs, and drive productivity. One area that often g... View More
Print/mail service providers love big accounts. Clients that consistently send them high volumes of work are frequently the backbone of the business. The stability that comes with multi-year c... View More
We have just gone through the largest USPS-required meter migration in the history of the Postal Service — over the last two years, over 60% of the meters in the US had to be replaced. Most... View More
Our organizations and the teams we help lead need leadership that is transformational and not merely transactional. Transformational leadership is a dynamic, empowering leadership style that f... View More
As American politics veers again, one of the favored ideas that has re-emerged – as part of the broad push for “government efficiency” – is the privatization of government services,... View More
Imagine this: You’re at home, looking through today’s mail. Among the bills, you see a beautifully designed envelope addressed to you — not “homeowner,” not “resident,”... View More
I am going to start with a blanket statement based on years of customer research: 99% of medium-to-large organizations have limited to no visibility to their mail spends across their enterpris... View More
Watching a Multi-Line Optical Character Reader (MLOCR) machine in action is an eye-opening experience. As mail pieces zip through the equipment at over 30 miles per hour, the technology reads... View More
The USPS has shared its potential price and structural changes for July 2025 with the mailing industry, and there is a lot to unpack and prepare for. There is some good, some bad, and some downright u
WASHINGTON, DC — The U.S. Postal Service Board of Governors today announced that they have chosen David Steiner to be America’s 76th Postmaster General and CEO. Pending the outcome o... View More
Today's consumers have high expectations when interacting with brands. They desire a personalized approach as well as seamless customer experiences. While these standards can pressure marketi... View More
When we think about the institutions that have shaped our great American experiment, we’re reminded that even before we declared our independence in 1776, our founders understood something p... View More
NASHVILLE, TN — USPS today awarded its 2025 Delivering for America Partnership for Excellence awards to several recipients on the final day of the National Postal Forum (NPF), the country’
Regular executive appointments with clients are essential for your company if you want to retain your customers and expand the relationships. For print/mail service providers, getting meetings... View More
