With the USPS July price increase now implemented, there is no better time to take a fresh look at the mailing and shipping side of your business. That includes perhaps “unlearning” some... View More

The mailing industry is going through an era of disruption fueled by changes in technology and postal policy. We need to work together to address these issues and ensure the continued relevanc... View More

You might not realize it, but accurate postal addresses have lots more uses than just making sure your mail gets where it's supposed to. These addresses are key players in business life beyon... View More

In today’s fast-paced political landscape, reaching voters in a personalized and impactful way is crucial. While a majority of the projected $17.1 billion in political advertising will be sp... View More

Mail tracking plays a pivotal role in gauging the success of marketing campaigns, ensuring timely deliveries, and maintaining customer satisfaction. While many businesses opt for the cost-saving... View More

As digital targeting challenges grow, marketers are turning back to direct mail, not just for its tangible impact but for its advanced audience targeting capabilities. The true gold lies in it... View More

As international mail documentation requirements have increased, international postal package volumes have declined. The USPS and the Global Postal Network — the designated postal operator o... View More

The print industry has long been a vital resource for mass communication and general business operations. With the rise of digital transformation and e-commerce, consumer preferences have shif... View More

Do you sometimes make mistakes? I do! Do your team members sometimes make mistakes? Of course they do, because as Al Franken wrote and we all know, “Mistakes are a part of being human.” In... View More

I am going to start out with a blanket statement based on years of customer research: 99% of medium to large organizations have limited to no visibility into their mail spends across the enter... View More

Postmaster General Louis DeJoy often shows his pique toward anyone or anything that he perceives is interfering or resisting the full-speed implementation of his 10-Year Plan, including member... View More

In the eyes of the customers, mail service providers all look pretty much the same. To stand out from the crowd, these companies must find ways to differentiate themselves. One affordable way... View More

While attending the National Postal Forum 2024 in Indianapolis, I had the opportunity to meet many new people across the mailing industry. Over the course of the four-day conference, I was app... View More

Think of postal mail as an interstate highway system for your communication strategy. Just as on-ramps provide access to highways, physical mail can serve as an on-ramp to drive customers... View More

An addresses format is defined by where the elements—building number, street name, city, postal code, etc.—are placed within the address block. Each country defines their own address forma

As digital marketing increasingly permeates our lives, it's easy to underestimate the enduring value of traditional approaches. Direct mail — a classic marketing strategy — is currently... View More

Printed documents remain a vital customer communications channel and represent a key component of an organization’s customer communications management (CCM) strategy. There is no doubt that... View More

Virtually since he arrived, Postmaster General – and former trucking executive – Louis DeJoy has been ranting about eliminating the “half-empty trucks” moving within the Postal... View More

In marketing and nonprofit fundraising, your number one goal when using direct mail is to produce a response from your target audience. To make an impact with your message, your mail piece nee... View More

The envelope is most often thought of as a simple and forgotten object in a drawer for the average individual, only to be rummaged for when it comes time to send a bill through the mail or a car... View More