Mail tracking plays a pivotal role in gauging the success of marketing campaigns, ensuring timely deliveries, and maintaining customer satisfaction. While many businesses opt for the cost-saving... View More
Before the digital age, mail was a cornerstone of business and customer interaction. With letters, brochures, postcards, and catalogs, businesses relied heavily on postal mail to share important infor
Editor’s Note: Merry Law is retiring, so this will be her final regular column for Mailing Systems Technology. We’d like to thank her for all of her contributions over the years, and we... View More
Postage rate hikes are here to stay, which means mailers need to explore every possible way to mitigate those rising costs. From January to July 2024, the rate for a single piece of first-clas... View More
Part two of our annual wage & operations survey is here! In this edition, we explore what readers' biggest challenge managing their mail center is, their biggest frustrations with the USPS... View More
Part one of our annual wage & operations survey focuses on staff sizes, wages, management challenges, and more. Check it out to see how your mail center compares! And if you'd like to see part tw... View More
Do you sometimes make mistakes? I do! Do your team members sometimes make mistakes? Of course they do, because as Al Franken wrote and we all know, “Mistakes are a part of being human.” In... View More
WASHINGTON — The United States Postal Service is primed and ready to deliver exceptional service during the 2024 holiday rush thanks in large part to the investments and strategies identifie... View More
The United States Postal Service is struggling to find its place in today’s digital world. More than three years into a 10-year turnaround plan called Delivering for America, implementation... View More
The mailing industry is going through an era of disruption fueled by changes in technology and postal policy. We need to work together to address these issues and ensure the continued relevanc... View More
You might not realize it, but accurate postal addresses have lots more uses than just making sure your mail gets where it's supposed to. These addresses are key players in business life beyon... View More
As digital targeting challenges grow, marketers are turning back to direct mail, not just for its tangible impact but for its advanced audience targeting capabilities. The true gold lies in it... View More
As international mail documentation requirements have increased, international postal package volumes have declined. The USPS and the Global Postal Network — the designated postal operator o... View More
The print industry has long been a vital resource for mass communication and general business operations. With the rise of digital transformation and e-commerce, consumer preferences have shif... View More
I am going to start out with a blanket statement based on years of customer research: 99% of medium to large organizations have limited to no visibility into their mail spends across the enter... View More
Postmaster General Louis DeJoy often shows his pique toward anyone or anything that he perceives is interfering or resisting the full-speed implementation of his 10-Year Plan, including member... View More
In the eyes of the customers, mail service providers all look pretty much the same. To stand out from the crowd, these companies must find ways to differentiate themselves. One affordable way... View More
While attending the National Postal Forum 2024 in Indianapolis, I had the opportunity to meet many new people across the mailing industry. Over the course of the four-day conference, I was app... View More
Think of postal mail as an interstate highway system for your communication strategy. Just as on-ramps provide access to highways, physical mail can serve as an on-ramp to drive customers... View More
An addresses format is defined by where the elements—building number, street name, city, postal code, etc.—are placed within the address block. Each country defines their own address forma
