WASHINGTON — The Postal Service today provided a pointed response to the Postal Regulatory Commission’s (PRC) recently published Advisory Opinion on the organization’s proposed... View More

WASHINGTON — The United States Postal Service is today announcing that Louis DeJoy, America’s 75th Postmaster General, has notified the Postal Service Board of Governors that it is time... View More

Many marketers assume direct mail is losing relevance, but the data tells a different story. A staggering 68% of Gen Z consumers find direct mail more important today than three years ago. This shift... View More

As digital targeting challenges grow, marketers are turning back to direct mail, not just for its tangible impact but for its advanced audience targeting capabilities. The true gold lies in it... View More

The United States Postal Service is struggling to find its place in today’s digital world. More than three years into a 10-year turnaround plan called Delivering for America, implementation... View More

Mail service providers see mail primarily as a product, rather than a strategic business communication. To ensure successful delivery, they follow meticulous processes and adhere to rigor... View More

Before the digital age, mail was a cornerstone of business and customer interaction. With letters, brochures, postcards, and catalogs, businesses relied heavily on postal mail to share important infor

Mail tracking plays a pivotal role in gauging the success of marketing campaigns, ensuring timely deliveries, and maintaining customer satisfaction. While many businesses opt for the cost-saving... View More

Building a high-performing team (HPT) is one of the most valuable achievements a leader can strive for. HPTs are known for their positive morale, high motivation, productivity, and commitment... View More

Do you ever give much thought to the envelopes you use in your mailing operation? Envelopes are part of the workflow and an essential element of many mail pieces, but we often consider... View More

In today's rapidly evolving marketing landscape, staying ahead of the curve is vital for standing out in a crowded marketplace. One of the most innovative advancements in direct mail marketin... View More

Though spun to appear as improving service performance, the Postal Service has announced a proposal to further reduce service standards so it can eliminate afternoon collections nationally. Th... View More

On December 31, 2024, the UPS/USPS Negotiated Service Agreement (NSA) officially expired, marking the end of a long, mostly silent period of negotiations. Unfortunately, these talks failed to... View More

The printing industry has undergone a significant transformation in recent years, with production inkjet technology emerging as the cornerstone of this modern printing revolution. Once associa... View More

In March of 2021, the USPS debuted its Delivering for America (DFA) plan; a bold initiative to transform the United States Postal Service into an integrated mail and package network that would... View More

Today's communication is often instant and online. Triggered mail stands alongside the digital world as a powerful and effective tool for engaging with customers in a personal and impactful w... View More

With the USPS July price increase now implemented, there is no better time to take a fresh look at the mailing and shipping side of your business. That includes perhaps “unlearning” some... View More

In today’s fast-paced political landscape, reaching voters in a personalized and impactful way is crucial. While a majority of the projected $17.1 billion in political advertising will be sp... View More

Editor’s Note: Merry Law is retiring, so this will be her final regular column for Mailing Systems Technology. We’d like to thank her for all of her contributions over the years, and we... View More

Postage rate hikes are here to stay, which means mailers need to explore every possible way to mitigate those rising costs. From January to July 2024, the rate for a single piece of first-clas... View More