Mailers are often perplexed regarding the issue of maintaining data for the mailings that they process. What type of data should you be keeping? How long should you keep it? Why do you need to k... View More

Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More

Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is... View More

The Postal Service has been offering mailing promotions and incentives dating back to 2012, and with each passing year, more and more mailers have successfully taken advantage of innovative ways... View More

Nonprofits mail about 15 billion pieces of First Class Mail, Marketing Mail, and Periodicals each year, or one-tenth of all USPS mail volume. It is imperative nonprofits have a voice in the future of... View More

This title question could be answered with as simple “yes.” However, in true political fashion, let’s use this question as a jumping-off point for a long-winded answer. But unlike most... View More

Many organizations routinely send out hundreds of thousands — or more — documents to their clients and customers. These documents (which can include statements, bills, invoices, sales and marketing... View More

Let’s face it. No enterprise, large or small, can afford to ignore the mail. Today, mail can be made easier to deal with thanks to advances in automation. That’s a good thing, too, since mail... View More

Suppose a client sends you a common name and address list. Your instructions are to merge the data with a marketing letter, stuff it into window envelopes, and mail the job. If you do those step... View More

Innovations in high-speed inkjet printing are expanding the role of statements and transactional documents in delivering marketing messages. Transactional messaging is a native personalized customer c

Ever since multi-station mail inserting machines were invented, mailers have struggled with pre-printed inserts. Mailing operations must receive the inserts, add them to inventory, stage them for prod

Editor's Note: Even if you are a veteran of the mailing industry, you may still come across a term that causes you to scratch your head. And if you are new to the mailing industry, well, you may... View More

Five factors affect all mailing decisions for international mail, and each will depend on what you are mailing, the destination country, and your requirements for delivery. The specifics of what is be

When a company decides to outsource customer communications to a service provider, that doesn’t mean the work is done. The vendor must be monitored and managed to ensure that they’re meeting... View More

Among the many cyber tools available to today’s criminals, ransomware poses perhaps the most serious threat to businesses. The term ransomware describes a family of malicious software that’s... View More

Print and mail operations job documentation can be a nuisance. As jobs change, keeping records up to date is a chore. Documentation is usually the last thing service providers address as they develop... View More

Every fall, Mailing Systems Technology conducts a two-part annual survey to gauge how organizations today are treating their customer communication methods. One question often asked is, “How would... View More

This spring, we celebrated the first anniversary of the USPS’s Informed Delivery. Since its inception, the mail stream has become even more transparent and interactive with the introduction of Informed... View More

Anyone reading the postal press may encounter references to “postal reform” and whether it will ever happen. People not in our industry may wonder just exactly what “postal reform”... View More

As more mailers participate in the United States Postal Service (USPS) Seamless Acceptance program, the topic of undocumented mail pieces is worthy of review. For many mailers, any assessments for und