It’s likely that most individuals, given the right to do so, not only could provide a self-evaluation but would do so in a way that emphasizes positive points and minimizes any that are le... View More

Back when I was in the print/mail service bureau business, we won contracts to process a company's transactional documents by doing it cheaper than their current provider. Investments we’d... View More

The beginning of this summer marked the completion of the first in-person National Postal Forum (NPF) since the start of the COVID-19 global pandemic. This is a signal to the industry that represents... View More

The COVID-19 pandemic shut down businesses, disrupted lives, and resulted in millions of untimely deaths. Its impact to our supply chain and economy will continue to be felt for a long time, a... View More

Different colors can invoke different feelings in people. For instance, yellow is considered to be a joyful, bright color that makes people feel positive and optimistic. When creating a color... View More

In today's environment, the old saying – “Decisions are no better than the data on which they’re based” – becomes even more critical. Having massive amounts of data is not... View More

There is no doubt that COVID-19 has changed how people work as well as how businesses operate, maybe forever. While mailers were considered “essential workers” and continued to have necessary... View More

In today’s online world, consumers are becoming increasingly concerned about companies collecting their personal data. Yet when it comes to today’s marketing, it’s all about data

WASHINGTON — The United States Postal Service reported new delivery performance metrics for the fourth week of the FY2023 first quarter showing consistent performance for all First-Class, Marketing

What is your company doing to boost customer loyalty? Are you keeping clients informed about what's going on in the mailing industry? Suggesting ways to improve the effectiveness of their cam... View More

In the grand scheme of life, 6,000 is not a huge number, unless it is the number of digital ads the average person is bombarded with. Yes, the average person sees approximately 6,000 digital messages... View More

Sustainability is a big topic, but the central idea is often misunderstood and is surrounded by a myriad of myths. As a result, many business owners aren’t sure what they can do to m... View More

Precision in mail delivery is becoming more important to retailers, event promoters, and others who depend on direct mail to inform and motivate their audiences. As more organizations leverage... View More

For many in our industry, October through the end of January is our make-or-break peak season. Marketing mailers are jammed October through early December, while First-Class transactional mail... View More

No matter what operations we are involved with, pursuing high quality is essential. What is quality? A simple definition is, “Quality is providing products or services that customers need, and that

Ever since the issuance of Postmaster General Louis DeJoy’s 10-year plan, the commercial mailing community has been hoping to learn of his blueprint for making the Postal Service’s infrast

There may still be some cases when sending a single version of a mailer to everyone on the mailing list makes sense. But for most marketing campaigns, this blasting approach is an antiquated p... View More

The delivery of critical communications within the government has undergone many pivotal changes recently. Many of these changes are causing federal, state, and local government mailing center... View More

On August 29, 2021, and again on July 10, 2022, the USPS had the largest rate increases in over 10 years, and the combined 12-month increase is daunting at 10-30%! It also impacts the largest... View More

Inkjet technology has become increasingly popular in the recent past, and this is hardly surprising. Its value proposition aligns well with the communication needs of today’s consumers and buyers.... View More