Mike Porter

President, Print/Mail Consultants
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Dec. 5 2022
Back when I was in the print/mail service bureau business, we won contracts to process a company's transactional documents by doing it cheaper than their current provider. Investments we’d
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Oct. 31 2022
What is your company doing to boost customer loyalty? Are you keeping clients informed about what's going on in the mailing industry? Suggesting ways to improve the effectiveness of their cam
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Oct. 18 2022
Precision in mail delivery is becoming more important to retailers, event promoters, and others who depend on direct mail to inform and motivate their audiences. As more organizations leverage
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Sept. 29 2022
There may still be some cases when sending a single version of a mailer to everyone on the mailing list makes sense. But for most marketing campaigns, this blasting approach is an antiquated p
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Sept. 6 2022
For the most part, print/mail service providers are at the mercy of their clients regarding the accuracy of the data they receive. Companies that print and mail transactional documents can't
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Aug. 12 2022
The mailing industry has traditionally relied on large batch jobs. Mailers receive a name and address list or print image file from an internal or external client. They create letters, transac
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Aug. 1 2022
Many print and mail operations are doing business today with old equipment, legacy software, and outdated processes. It's too expensive to update everything. My experience with print/mail ser
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July 26 2022
Concerns about the environment are on the rise and consumers expect brands to be responsive to climate change, according to this article in the Wall Street Journal. For some, the direct mail m
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June 6 2022
Though the technology has been available for a long time, some companies handling critical business documents like bills, statements, notices, or insurance claims are inserting documents into
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May 20 2022
B2B companies have long relied on email and in-person events for lead generation. The pandemic changed all that. The glut of emails businesspeople now receive every day makes it difficult for
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May 2 2022
When the USPS can’t deliver First-Class mail, it returns it to the mailer. Somewhere in every corporate mail center sits a stack of mail trays stuffed with returned mail. This has been a pro
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April 5 2022
On the surface, postal addresses seem they are just a means of getting mail from one place to another. If you're in the mailing business, you may think about addresses in only these terms. Bu
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March 14 2022
Outsourcing outbound mail operations has been a topic of discussion for decades at companies that produce their own mail. The popularity of outsourcing swings one way or the other, but never i
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Feb. 24 2022
Print/mail service providers and in-plants must rely on the data their customers provide. Though it's not always the greatest quality, some shops are reluctant to touch the customer data, eve
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Feb. 1 2022
QR codes got off to a shaky start when first introduced as marketing tools. Marketers did a poor job at using them and consumers either didn't know what to do with them or they found them inc
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Jan. 27 2022
When I was working in the service bureau business early in my career, I had no software that allowed me to rearrange text on documents or make other adjustments to print-image files. Such prog
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Jan. 5 2022
Eventually, your organization will change the software that generates the documents you send to customers. Your company may upgrade to a new version of the current document composition softwar
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Dec. 8 2021
When was the last time your organization did a customer communication audit? If it's been a few years, or if you've never looked at all your customer communications as a whole, now would be
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Nov. 12 2021
What do you sell? If you said 'mailing services', you've got lots of company. Try typing 'mailing services near me' into Google and you’ll see how many web pages are vying for attention
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Oct. 5 2021
Back when I began my service bureau career, we were all about batch processing. It was the era of big iron where we wrote custom programs that executed on mainframe computers and generated mou

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