Optimize Your Mailings and Mailing Operation
President, Print/Mail Consultants
Creating Impactful Content for Customer Communications
Feb. 7 2024
Documents you produce as an internal or external print/mail service provider should impact the recipient. Otherwise, there's no reason to send them (besides conforming to regulations). Docume
How Are You Selling Direct Mail?
Jan. 22 2024
A client conversation about running a direct mail campaign shouldn't begin with details like mail piece format (letters, flats, postcards, or self-mailers) or mailing list sizes. The discussi
Postal Mail: The Digital On-Ramp
Jan. 8 2024
It's easy for businesspeople outside the print and mail industry to believe the days of postal mail are numbered. Email, social media, texting, and instant messaging apps have largely replace
Boosting Profits for Print and Mail Service Providers
Dec. 6 2023
In the print and mail industry, continuous growth is essential for long-term success. Fortunately, print/mail service providers can execute many strategies to optimize the bottom line. •&n
Automation in the Mail Center
Nov. 27 2023
Organizational consultant and author Warren Bennis said, "The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there
The Cost of Bad Addresses
Nov. 7 2023
When pondering the costs of poor address quality, conventional wisdom steers us first towards wasted money spent on production and postage. However, a myriad of hidden costs and operational
Inbound Mail and Remote Workers
Oct. 26 2023
As you walk around your company's offices and worksites today, do you see lots of empty desks? Notice that people you used to greet every day aren't around so much anymore? Hear an echo? &n
Your Mail Center Has a Brand
Sept. 5 2023
Did you know your mail center has a brand? Just like any other business, a mailing service has a distinct identity that sets it apart from its competitors. This identity, or brand, is a combin
Transactional Mail: A CX Opportunity You Can't Afford to Miss
Sept. 1 2023
At the end of a busy workday, consumers retreat to their homes to find a collection of mail awaiting them. The routine collection of mail is there - bills, statements, notices, and a smatterin
10 Things You Wish Digital Marketers Knew About Mail
Aug. 22 2023
A batch of marketing people who are new to postal mail may be coming your way, now that direct mail has experienced a resurgence in popularity. That could present some challenges for seasoned
Diversification for Mail Service Providers
July 10 2023
In today's fast-paced business landscape, print and mail service providers face a critical decision: adapt or risk a slow decline in the demand for conventional print/mail products and s
Adding Value by Working with Data
June 5 2023
Print/mail service providers have long held the opinion that the mailing list was the client's responsibility. Yes, the mail service provider might do the CASS and NCOA processing necessary to qualif
The Mission of a Mail Piece
May 30 2023
In the world of high-volume mail production, it’s easy to get so buried in the details or caught up in handling the crisis of the day that we don’t pay much attention to the real reasons...
Can You Still Cut Costs in Your Mailing Operation?
May 2 2023
For as long as I can remember, print and mail operations have worked on ways to lower the cost of mail production and distribution. You’d think by now that managers couldn’t find any more...
Can You Make Mail Better?
April 18 2023
As a print/mail service provider or in-house print/mail facility, your company probably does a great job. You make sure the mail you prepare meets postal regulations, goes out on time, and qua
Cross-Selling Your Mailing Clients
April 3 2023
What if you could increase revenue without adding more customers? As a print/mail service provider, it’s possible to sell billable services to your existing clients as a natural extension to
Direct Mail Trends for 2023
March 31 2023
I don’t think it takes a great deal of insight to predict the path of direct mail over the short term. If you’ve read this column for a while, you’ll know I’ve advocated for...
Marketing Strategies for Mailing Service Providers
March 7 2023
Most mailing services I’ve learned about through the years could benefit from stepping up their marketing efforts. Often these companies have small management teams with no one dedicated to
Should You Be in the Payment Business?
Feb. 3 2023
If your organization is creating and distributing paper and electronic bills for your clients, who's handling the payments? Does it make sense to offer payment processing to your cl
What's Your Backup Plan?
Dec. 16 2022
You might call it a disaster recovery (DR) plan, redundant operations, or business continuity strategy, but your mail center should have something in place that allows you to continue processi