Mike Porter

President, Print/Mail Consultants
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Jan. 11 2021
The coronavirus has made a mess of the employment landscape, but companies in the print and mail industry can’t afford to sit around and wait for things to get back to normal. No one knows h
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Jan. 4 2021
"If I'm not in the document business," you might say, "How do you explain the pallets full of paper and envelopes sitting all over my shop?" OK, that’s a reasonable question. W
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Dec. 18 2020
Data enhancement means adding value to data you'll be using to produce and mail documents processed through your print and mail center. In most shops, data enhancement ends with correcting po
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Nov. 2 2020
Lowering the cost to produce and mail transactional customer communications has always been a focus for in-plant and outsource print/mail service providers. Finding ways to reduce postage and
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Oct. 12 2020
I’m a big believer in content marketing — the practice of attracting leads and nurturing them from introduction through purchase by creating and distributing informational content composed
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Oct. 5 2020
Customers view print and mail service providers as interchangeable. When they do that, the only distinguishing factor from the customer point of view is price, which means outsource service pr
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Sept. 25 2020
For decades, companies have struggled with the best way to create and distribute business documents. Should they print, mail, and distribute digital communications themselves or outsource the
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Aug. 3 2020
When was the last time your mail center employees got recognized for their efforts that enable cash flow, support customer retention, or attract new customers to the business? This group of de
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July 27 2020
Do mailing jobs where clients aren’t concerned with the disposition of each mail piece still exist? If so, I suspect they are disappearing. Other than saturation-type mailings or Every Door
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July 10 2020
Mistakes have always been part of the game when high volumes of paper are imaged, moved, folded, and inserted. Back in my days in the service bureau industry, we had unintelligent inserters an
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June 29 2020
Document production workflows can be fragile things. The process of creating printed documents from data acquisition to depositing mail at the post office is frequently a series of complex unc
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May 11 2020
During my service bureau career, I was involved in the production of transactional documents like bills, notices, and statements. We inserted every document into a window envelope. We had a wa
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May 4 2020
Some marketers were showing signs of renewed interest in physical mail as an effective way to make an impression and stand out from the crowd. And then… well, you know what happened when the
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April 15 2020
By nature, I'm a perfectionist. I'll work on an article or a document layout until I'm satisfied I can't make it any better. I've spent hours searching for just the right illustrations to
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March 27 2020
Everyone dreads a data breach. We constantly hear about companies who have fallen victim to ransomware, phishing, and data theft. No one is immune, not even companies who print and mail docume
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March 13 2020
Mail has a reputation issue, and part of it is generational. Although mail is effective and accepted among all groups, the relationship between people and their mail varies among the generations. Prin
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Feb. 19 2020
The mail center is at the tail end of a long process that starts with a communication strategy and ends with a pile of print to be finished and mailed. By the time mail center managers see the
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Feb. 12 2020
Sometime this month take a stroll through the back of your mail center. Somewhere stashed out of sight you might notice stacks of mail trays filled with returned mail. It’s a condition I obs
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Feb. 10 2020
The Postal Service’s financial woes are well known. The problems are complex, but some say postal banking could be a new revenue stream that helps the USPS out of its money problems
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Dec. 12 2019
As organizations devote more resources to developing electronic messaging, I’ve been thinking about what would happen if print wasn’t part of the customer communications landscape. Some...

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