You might not realize it, but accurate postal addresses have lots more uses than just making sure your mail gets where it's supposed to. These addresses are key players in business life beyon

In the eyes of the customers, mail service providers all look pretty much the same. To stand out from the crowd, these companies must find ways to differentiate themselves. One affordable way

Think of postal mail as an interstate highway system for your communication strategy. Just as on-ramps provide access to highways, physical mail can serve as an on-ramp to drive customers

Think of the times you received personalized mail that includes your name, the product you just ordered, or an important date you need to remember. These are documents containing explicit vari

Does it seem artificial intelligence is taking over? That nobody needs humans for many tasks because AI can do it faster, better, or cheaper? It's easy to get that impression. AI is

When considering customer engagement, corporate executives often gravitate towards digital channels like websites, mobile apps, and interactive chat. Frequently overlooked in this mix of custo

Postage rates rise every six months. That's never good news for your clients who worry about dwindling budgets for mailed communications. How clients react to these seemingly endless price hi

The benefits of content marketing are within the reach of any print or mail service provider, regardless of how limited your budget might be. Items like blog articles, white papers, custo

It's no secret that businesses of all sizes face a significant challenge in finding and keeping qualified staff, especially in specific sectors. A prime example is print/mail operations. As e

How can you increase your clients' return on investment (ROI) in their direct mail marketing campaigns without taking a hit on your own revenues? As a print/mail service provider, either in a

Even though the document industry does much to reduce its impact on the environment, lots of people look upon what we produce as an environmental problem. We recycle paper more than any other

It's easy for businesspeople outside the print and mail industry to believe the days of postal mail are numbered. Email, social media, texting, and instant messaging apps have largely replace

In the past, on-premise software handled the task of processing large amounts of documents; but times have changed. Many document centers are reassessing their procedures, making a transition

Documents you produce as an internal or external print/mail service provider should impact the recipient. Otherwise, there's no reason to send them (besides conforming to regulations). Docume

A client conversation about running a direct mail campaign shouldn't begin with details like mail piece format (letters, flats, postcards, or self-mailers) or mailing list sizes. The discussi

In the print and mail industry, continuous growth is essential for long-term success. Fortunately, print/mail service providers can execute many strategies to optimize the bottom line. •&n

Organizational consultant and author Warren Bennis said, "The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there

When pondering the costs of poor address quality, conventional wisdom steers us first towards wasted money spent on production and postage. However, a myriad of hidden costs and operational

As you walk around your company's offices and worksites today, do you see lots of empty desks? Notice that people you used to greet every day aren't around so much anymore? Hear an echo? &n

Did you know your mail center has a brand? Just like any other business, a mailing service has a distinct identity that sets it apart from its competitors. This identity, or brand, is a combin