Mike Porter

President, Print/Mail Consultants
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June 1 2021
Inserts (bill stuffers) have been a mainstay of transactional documents like bills and statements for a long time. But it’s time to reconsider inserts as a way to deliver offers and messages to cust
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May 11 2021
Most people would agree that an envelope's purpose is safely transporting the contents from sender to recipient. But the envelope has another important job — getting opened! Magazine and cata
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May 4 2021
Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces s
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April 6 2021
What if there was a customer communication technology that guaranteed consistent formatting and presentation of your documents, regardless of the devices owned by your customers? Screen size w
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Feb. 28 2021
In many corporate mail centers, the handling of inbound mail is still a mostly manual operation. Clerks look at packages, flats, letters, and magazines and sort them down to courier routes. Su
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Feb. 16 2021
"If I'm not in the document business," you might say, "How do you explain the pallets full of paper and envelopes sitting all over my shop?" OK, that’s a reasonable question. W
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Feb. 2 2021
Companies are focusing on customer experience and the customer journey, and more of them are working on creating a single customer view, but their efforts don't always include mailed communic
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Jan. 11 2021
The coronavirus has made a mess of the employment landscape, but companies in the print and mail industry can’t afford to sit around and wait for things to get back to normal. No one knows h
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Dec. 18 2020
Data enhancement means adding value to data you'll be using to produce and mail documents processed through your print and mail center. In most shops, data enhancement ends with correcting po
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Nov. 2 2020
Lowering the cost to produce and mail transactional customer communications has always been a focus for in-plant and outsource print/mail service providers. Finding ways to reduce postage and
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Oct. 12 2020
I’m a big believer in content marketing — the practice of attracting leads and nurturing them from introduction through purchase by creating and distributing informational content composed
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Oct. 5 2020
Customers view print and mail service providers as interchangeable. When they do that, the only distinguishing factor from the customer point of view is price, which means outsource service pr
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Sept. 25 2020
For decades, companies have struggled with the best way to create and distribute business documents. Should they print, mail, and distribute digital communications themselves or outsource the
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Aug. 3 2020
When was the last time your mail center employees got recognized for their efforts that enable cash flow, support customer retention, or attract new customers to the business? This group of de
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July 27 2020
Do mailing jobs where clients aren’t concerned with the disposition of each mail piece still exist? If so, I suspect they are disappearing. Other than saturation-type mailings or Every Door
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July 10 2020
Mistakes have always been part of the game when high volumes of paper are imaged, moved, folded, and inserted. Back in my days in the service bureau industry, we had unintelligent inserters an
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June 29 2020
Document production workflows can be fragile things. The process of creating printed documents from data acquisition to depositing mail at the post office is frequently a series of complex unc
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May 11 2020
During my service bureau career, I was involved in the production of transactional documents like bills, notices, and statements. We inserted every document into a window envelope. We had a wa
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May 4 2020
Some marketers were showing signs of renewed interest in physical mail as an effective way to make an impression and stand out from the crowd. And then… well, you know what happened when the
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April 15 2020
By nature, I'm a perfectionist. I'll work on an article or a document layout until I'm satisfied I can't make it any better. I've spent hours searching for just the right illustrations to

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