Mike Porter

President, Print/Mail Consultants
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Nov. 16 2018
The first jobs run on your new inkjet press are likely to be legacy applications previously run on toner-based printers or offset presses. That's not a bad strategy. You’ll be starting with s
Nov. 4 2018
Print and mail service providers understand they need to stay in contact with their current and future customers to keep the revenue flowing. I recommend reaching out about once a month, but that's a
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Oct. 30 2018
Some of the most common causes of HIPAA violations are compliance problems associated with what the Office for Civil Rights (OCR) calls “willful neglect.” The OCR is a government entity
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Sept. 10 2018
Does your company create documents containing information like patient health data, credit card transactions, or student records? Is some of that mail occasionally undeliverable?
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Aug. 29 2018
Clients of print/mail service providers aren't usually customer communication experts. They view their vendors as the last steps in a process. Data goes in, and mail comes out. When it comes to
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Aug. 6 2018
Suppose a client sends you a common name and address list. Your instructions are to merge the data with a marketing letter, stuff it into window envelopes, and mail the job. If you do those step
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July 30 2018
Ever since multi-station mail inserting machines were invented, mailers have struggled with pre-printed inserts. Mailing operations must receive the inserts, add them to inventory, stage them for prod
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July 16 2018
Print and mail operations job documentation can be a nuisance. As jobs change, keeping records up to date is a chore. Documentation is usually the last thing service providers address as they develop
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May 29 2018
If you believe your monochrome toner printers should get you through the next couple of years, think again. The customer communications business is transforming. Money is pouring into research and dev
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April 30 2018
I recall discussing customer data quality with a print/mail service provider sales rep. "It's not our problem," he explained. "We print what they send. If the data is bad, that's their problem."
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April 19 2018
Most organizations view the effort to produce and distribute transactional documents as a necessary cost of doing business. Money spent on paper, printers, inserting equipment, postage, and production
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April 2 2018
Stephen Covey always advised to "begin with the end in mind." As I look at the way many organizations approach customer communications, they seem to have lost track of true business goals. They base
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March 13 2018
Experts predict that by 2020, customer experience will outweigh price and product as the key differentiator among competitors. Print and mail service providers can prepare for this transition by chang
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Feb. 6 2018
Document operations departments handle lots of data. Sometimes the information is in ready-to-print form. Other times, data arrives in raw format, awaiting processing by document composition software
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Jan. 30 2018
Does your company have a content marketing plan for this year? Many organizations have identified the value of published content to achieve brand awareness or nurture leads, but initiate thei
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Jan. 25 2018
One thing I learned working with large corporations is the official mail center wasn’t the only mail-generation place in the company. I sometimes stumbled over rogue postal operations hidden a
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Dec. 12 2017
Hurricanes, floods, earthquakes, fires, and other natural phenomena can put a document center out of operation, at least temporarily. But self-inflicted mishaps can ruin any print and mail job. Data i
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Dec. 4 2017
Automated document factories (ADFs) used to be of interest primarily to high-volume transactional document producers. Today, companies of any size, mailing just about any type of documents, c
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Nov. 9 2017
Transactional documents generated by client-purchased software packages are necessarily generic. Businesses have few design or layout options, leaving them dissatisfied with the appearance or function
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Oct. 10 2017
If you are in the transactional document print and mail business, your clients are probably talking with you about lowering their costs. Most transactional document producers continue to focus o

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