Optimize Your Mailings and Mailing Operation
President, Print/Mail Consultants
What Can You Do to Make Mail Better?
Feb. 19 2020
The mail center is at the tail end of a long process that starts with a communication strategy and ends with a pile of print to be finished and mailed. By the time mail center managers see the
Many Unhappy Returns
Feb. 12 2020
Sometime this month take a stroll through the back of your mail center. Somewhere stashed out of sight you might notice stacks of mail trays filled with returned mail. It’s a condition I obs
Is Postal Banking the Answer?
Feb. 10 2020
The Postal Service’s financial woes are well known. The problems are complex, but some say postal banking could be a new revenue stream that helps the USPS out of its money problems
It's a Great Time for Mail (but You May Have to Fight for It)
Dec. 12 2019
As organizations devote more resources to developing electronic messaging, I’ve been thinking about what would happen if print wasn’t part of the customer communications landscape. Some...
Convergence for Mailers
Nov. 4 2019
A popular buzzword in the printing industry is “convergence,” which describes efforts by printing companies to expand into areas adjacent to their traditional product lines. Print companie
Is Complacency Hurting Your Print/Mail Operation?
Oct. 29 2019
If nothing’s wrong with your print and mail operation, why should you change it? We’ve all probably suffered through painful experiences when attempts to improve a process resulted in disr
How Much Do Damaged Documents Really Cost?
Oct. 7 2019
What is the impact to your organization if an average transactional document, such as a bill, gets damaged during the inserting operation in your print and mail facility? How much could such a
4 Simple Ways to Make Your Print/Mail Company Stand Out
Sept. 13 2019
Companies in the printing and mailing business have a problem. To potential clients, organizations like these all look the same. Customers expect anyone they entrust with their transactional
Do You Need an Integration System to Do Mail?
Sept. 10 2019
Over the last couple of years, analysts and vendors have written much about workflow systems. Software vendors refer to these solutions as dashboards or integration platforms. This is software
Mail's Challenges in a Tech World
Sept. 1 2019
Unless you are truly “off the grid,” you’re living in a tech world with the rest of us. You’ve probably got personal experience with online banking, shopping, ride sharing, social...
Industry Buzz: 6 Ways Data Will Affect the Mailing Business
Aug. 15 2019
I’ve been attending industry events and conferences lately, covering various aspects of the document industry, including transactional print, commercial print, and mailing. While the
The Real Cost of Undelivered Mail
July 8 2019
Everyone has a different idea about the impact of undelivered mail. Most times, the estimates are way too low. The cost of paper, ink, and wasted postage is just the start, so I prefer to look a
Automating the Rest of Your Operation
June 26 2019
Print and mail operations use tracking systems like automated document factory (ADF) software to monitor and record work as it processes through the shop. These systems are particularly importan
Who’s Generating the Mail?
May 10 2019
The owners of business communications used to be the IT department. Statements and bills, notices, policies, welcome kits, etc. were all generated by buttoned-down software applications managed
Is It Time for a New Inserter?
April 18 2019
When should you buy new inserting equipment? That’s an excellent question. Don’t automatically assume new inserters are the best solution for problems you might have in the mail cen
Do You Really Want Your Customers to Go Paperless?
April 5 2019
Print and mail operations everywhere hear about paperless conversion from their internal or external clients. On the surface, this idea sounds like an easy decision for businesses issuing transa
Is Your Staff Nearing Retirement?
March 25 2019
Will you need to add employees to your operation this year? As industry veterans start to “age out” and retire, many document operations executives face the challenge of replacing experience
Printed Documents and the Customer Experience
March 20 2019
It seems most of the emphasis in customer experience these days is on websites, social media, online shopping, and internet customer portals. Those all play important parts in the overall custom
What's on Your Website?
March 15 2019
Websites are still important marketing tools, so have you looked at yours recently? An unscientific audit of random print/mail service provider websites by this author revealed plenty of improvement o
Unearthing Value Hidden in Customer Documents
Jan. 25 2019
Data mining sounds geeky and complicated, but document service providers can use information extracted from their clients’ print image files to improve messaging, lower costs, or make document