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May 8 2018
This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember... View More
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May 4 2018
When the Postal Service first announced its new Green and Secure program, it was described as a new alternative method to meet the Move Update standard. However, this inadvertently caused confusion, a
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May 3 2018
Undeliverable-as-Addressed (UAA) mail is an ongoing issue for those in the mailing industry. In FY2017 alone, the UAA mail volume reported by the United States Postal Service (USPS) was 6.1 billion pieces... View More
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April 30 2018
I recall discussing customer data quality with a print/mail service provider sales rep. "It's not our problem," he explained. "We print what they send. If the data is bad, that's their problem."... View More
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April 30 2018
Envelopes have been a part of our society for longer than you may think. Some historians believe the first envelopes were invented in China around 3500 BC, as a way to keep royal secrets safe from pry
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April 27 2018
When you sort the pieces that arrived in your mailbox today, take a good look at the return addresses. Some of the mail you received wasn’t printed by the company whose name appears in the upper... View More
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April 19 2018
Most organizations view the effort to produce and distribute transactional documents as a necessary cost of doing business. Money spent on paper, printers, inserting equipment, postage, and production
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April 16 2018
The end of 2017 marked an important milestone for both the Postal Service and the mailing industry with the migration of all mail tracking from the legacy tracking system to the new Informed Visibilit
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April 13 2018
Leadership experts like John Maxwell emphasize that the success of organizations and teams is heavily dependent on the quality of leadership. Research in recent years is demonstrating the most effecti
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April 11 2018
Operating in multiple locations, either in different states, offices, or parts of a campus, can create challenges when it comes to managing an organization’s shipping and mailing processes. Beyond... View More
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April 6 2018
While the mailing industry has weathered, and sometimes embraced, many direct communication innovations over the years, direct mail is still the most influential marketing tactic, boasting significant
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April 2 2018
Stephen Covey always advised to "begin with the end in mind." As I look at the way many organizations approach customer communications, they seem to have lost track of true business goals. They base... View More
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March 28 2018
You’ve heard it all before. Managing the mail center is about efficient employees, streamlined process workflows, top-notch customer service, quick turnaround times, superior communication, and a... View More
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March 23 2018
Lost postage is a serious and pervasive issue for many companies, and yet, most have no idea they are losing millions of dollars because of it. Mailers need to know why this happen... View More
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March 21 2018
As savvy marketers know, direct mail is an important part of multichannel campaigns. It is the channel that consumers prefer and trust for receiving information about new products and services... View More
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March 19 2018
Undeliverable-as-Addressed (UAA) mail costs the United States Postal Service (USPS) approximately $1.2 billion dollars each year to handle and process, and this cost is passed along to consumers and m
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March 13 2018
Experts predict that by 2020, customer experience will outweigh price and product as the key differentiator among competitors. Print and mail service providers can prepare for this transition by chang
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March 9 2018
In the print industry, we like to talk about how effective physical communications are, even in today’s digital world. But digital communication is not without its strengths and unique capabil... View More
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Feb. 27 2018
With 2018 already here, it is important to spend some time planning and preparing for changes that will impact your business in the new year. One of these changes will be the Postal Service’s rollou
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Feb. 23 2018
The United States Postal Service (USPS) is implementing Move Update price and classification changes, effective in March 2018. The Move Update postage assessment for non-compliance will increase... View More

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