Everyone knows that expression, “When life gives you lemons, make lemonade…” By the time this article is published, there will have been no shortage of press about the USPS price... View More

“Our epidemic of loneliness and isolation has been an underappreciated public health crisis that has harmed individual and societal health. Our relationships are a source of healing and well... View More

For decades, postage rates for some mail pieces have been zoned, with prices basically scaled to the distance between the place of mailing and the location of the addressee. Twenty years ago... View More

Imagine yourself stepping into a tradeshow that is overflowing with swarms of people, all vying for your attention. Each booth bombards you with flashy displays, loud music, and salespeople ea... View More

With his "Delivering for America" project, Postmaster General (PMG) Louis DeJoy is disrupting the status quo that has plagued the USPS for decades and in so doing, he’s making enemies and probably

When considering customer engagement, corporate executives often gravitate towards digital channels like websites, mobile apps, and interactive chat. Frequently overlooked in this mix of custo... View More

"A man only learns in two ways, one by reading, and the other by association with smarter people." – Will Rogers What was the last training course you completed? What was the last... View More

Postage rates rise every six months. That's never good news for your clients who worry about dwindling budgets for mailed communications. How clients react to these seemingly endless price hi... View More

The USPS is having one of its largest forced postage meter migrations in the history of the mailing equipment industry. This will impact an estimated 50% of the devices in the United States wi... View More

The marketing world is fiercely competitive and increasingly dominated by digital strategies. Amidst this digital onslaught, direct mail has impressively held its ground. This is largely becau... View More

The life of small business owners and office managers is a balancing act between keeping the day-to-day wheels turning and focusing on growth. Unfortunately, a significant portion of their val... View More

Most companies are overspending on print and mail and in this article, we will give you 10 questions to answer that will prove it. We estimate that organizations are spending a combined... View More

So, what is automated direct mail, and can it indeed improve response rates? I think I prefer the term “coordinated marketing” to “automated direct mail.” Tying together multiple... View More

“The auditors are here!” Your blood runs cold, like seeing red and blue flashing lights in the rearview mirror. You needn’t worry. An external audit doesn’t have to incite fear... View More

In an unabashed example of creative reinterpretation, the Postal Service has reframed the ongoing changes to its processing and transportation networks as initiatives designed to reduce its ca... View More

Every time we fly, we hear the safety briefing that in case of an emergency “put on your oxygen mask first before helping others.” This is an example illustrating the principle that we nee

The benefits of content marketing are within the reach of any print or mail service provider, regardless of how limited your budget might be. Items like blog articles, white papers, custo... View More

I am writing right before the 58th Super Bowl game between Kansas City and San Francisco. For those of us who are fans of team sports, isn’t it exciting to see our favorite teams blend their... View More

A complete, correct, and current address is the only way to achieve timely, predictable, and ultimate delivery of a mail piece. Unfortunately, despite the vast array of address quality tools a... View More

WASHINGTON, DC — Today, the U.S Postal Service filed notice with the Postal Regulatory Commission (PRC) for Parcel Select price changes to take effect July 14, 2024. The proposed adjustments... View More