Most companies are overspending on print and mail and in this article, we will give you 10 questions to answer that will prove it. We estimate that organizations are spending a combined... View More
So, what is automated direct mail, and can it indeed improve response rates? I think I prefer the term “coordinated marketing” to “automated direct mail.” Tying together multiple... View More
“The auditors are here!” Your blood runs cold, like seeing red and blue flashing lights in the rearview mirror. You needn’t worry. An external audit doesn’t have to incite fear... View More
In an unabashed example of creative reinterpretation, the Postal Service has reframed the ongoing changes to its processing and transportation networks as initiatives designed to reduce its ca... View More
Every time we fly, we hear the safety briefing that in case of an emergency “put on your oxygen mask first before helping others.” This is an example illustrating the principle that we nee
The benefits of content marketing are within the reach of any print or mail service provider, regardless of how limited your budget might be. Items like blog articles, white papers, custo... View More
I am writing right before the 58th Super Bowl game between Kansas City and San Francisco. For those of us who are fans of team sports, isn’t it exciting to see our favorite teams blend their... View More
A complete, correct, and current address is the only way to achieve timely, predictable, and ultimate delivery of a mail piece. Unfortunately, despite the vast array of address quality tools a... View More
WASHINGTON, DC — Today, the U.S Postal Service filed notice with the Postal Regulatory Commission (PRC) for Parcel Select price changes to take effect July 14, 2024. The proposed adjustments... View More
Historically, bills and statements were seen as purely functional documents —something essential for providing information, but not something particularly engaging. This was partly due to th... View More
It's no secret that businesses of all sizes face a significant challenge in finding and keeping qualified staff, especially in specific sectors. A prime example is print/mail operations. As e... View More
“We’ve been breached.” These are three words no executive wants to hear from their IT staff. Any mailing or data processing company that deals with sensitive client data likely generates
I have been asked on more than one occasion: “Does color matter in direct mail?” My answer is always a resounding “YES!” Color sets your mail piece apart in a stack of mail.... View More
With the rise in omnichannel capabilities, coupled with the pressure every business is experiencing to significantly reduce costs, the complexities of managing documents as a third-party servi... View More
How can you increase your clients' return on investment (ROI) in their direct mail marketing campaigns without taking a hit on your own revenues? As a print/mail service provider, either in a... View More
At recent meetings of the Universal Postal Union (UPU), there has been discussion of the Global Postal Network. What this means at the UPU may not be the same as it might seem to a group of internatio
The recently unveiled 2024 growth incentives from the United States Postal Service (USPS) present an opportunity for marketers to reevaluate and optimize their 2024 mailing plans. With the pot... View More
As of this publishing, after 44 years in the print and mail Industry, with the last 15 at BCC Software, I will have retired. Consider this article as my swan song! Since 1979, I’ve had the... View More
Dirty data makes it hard to serve clients and grow business. This challenge applies to any industry aspiring to build loyal customers with great service and smart products. Insurance agents op... View More
Recognized leadership experts James Kouzes and Barry Posner assert, “Credibility is the foundation of leadership” in their bestselling book The Leadership Challenge. Respected religious... View More
