"A man only learns in two ways, one by reading, and the other by association with smarter people." – Will Rogers What was the last training course you completed? What was the last... View More

Postage rates rise every six months. That's never good news for your clients who worry about dwindling budgets for mailed communications. How clients react to these seemingly endless price hi... View More

The USPS is having one of its largest forced postage meter migrations in the history of the mailing equipment industry. This will impact an estimated 50% of the devices in the United States wi... View More

The marketing world is fiercely competitive and increasingly dominated by digital strategies. Amidst this digital onslaught, direct mail has impressively held its ground. This is largely becau... View More

The life of small business owners and office managers is a balancing act between keeping the day-to-day wheels turning and focusing on growth. Unfortunately, a significant portion of their val... View More

Most companies are overspending on print and mail and in this article, we will give you 10 questions to answer that will prove it. We estimate that organizations are spending a combined... View More

So, what is automated direct mail, and can it indeed improve response rates? I think I prefer the term “coordinated marketing” to “automated direct mail.” Tying together multiple... View More

“The auditors are here!” Your blood runs cold, like seeing red and blue flashing lights in the rearview mirror. You needn’t worry. An external audit doesn’t have to incite fear... View More

In an unabashed example of creative reinterpretation, the Postal Service has reframed the ongoing changes to its processing and transportation networks as initiatives designed to reduce its ca... View More

Every time we fly, we hear the safety briefing that in case of an emergency “put on your oxygen mask first before helping others.” This is an example illustrating the principle that we nee

The benefits of content marketing are within the reach of any print or mail service provider, regardless of how limited your budget might be. Items like blog articles, white papers, custo... View More

I am writing right before the 58th Super Bowl game between Kansas City and San Francisco. For those of us who are fans of team sports, isn’t it exciting to see our favorite teams blend their... View More

A complete, correct, and current address is the only way to achieve timely, predictable, and ultimate delivery of a mail piece. Unfortunately, despite the vast array of address quality tools a... View More

WASHINGTON, DC — Today, the U.S Postal Service filed notice with the Postal Regulatory Commission (PRC) for Parcel Select price changes to take effect July 14, 2024. The proposed adjustments... View More

Historically, bills and statements were seen as purely functional documents —something essential for providing information, but not something particularly engaging. This was partly due to th... View More

It's no secret that businesses of all sizes face a significant challenge in finding and keeping qualified staff, especially in specific sectors. A prime example is print/mail operations. As e... View More

“We’ve been breached.” These are three words no executive wants to hear from their IT staff. Any mailing or data processing company that deals with sensitive client data likely generates

I have been asked on more than one occasion: “Does color matter in direct mail?” My answer is always a resounding “YES!” Color sets your mail piece apart in a stack of mail.... View More

With the rise in omnichannel capabilities, coupled with the pressure every business is experiencing to significantly reduce costs, the complexities of managing documents as a third-party servi... View More

How can you increase your clients' return on investment (ROI) in their direct mail marketing campaigns without taking a hit on your own revenues? As a print/mail service provider, either in a... View More