GettyImages-831751746
July 10 2018
Anyone reading the postal press may encounter references to “postal reform” and whether it will ever happen. People not in our industry may wonder just exactly what “postal reform”... View More
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July 6 2018
As more mailers participate in the United States Postal Service (USPS) Seamless Acceptance program, the topic of undocumented mail pieces is worthy of review. For many mailers, any assessments for und
GettyImages-667252084
July 4 2018
Synergistic marketing both in the physical world and digital world are going to soon be as necessary as having a website and a social media presence. Today, a business wouldn’t be considered legitim
gears and intelligence
July 2 2018
The mailing industry is exciting, challenging, and rewarding to those who have chosen it as a career. It is interesting to learn about all the factors that enable a mail piece to travel from one locat
GettyImages-646798130
June 29 2018
Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive their behavior. W
GettyImages-516624048
June 27 2018
Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive behavior. Rob Han
knots partnership
June 25 2018
It was July 6, 1976. “Silly Love Songs,” and “Afternoon Delight” topped the music charts. Gerald Ford was President. The first class of women was inducted at the U.S. Naval Academy... View More
futuristic city
June 20 2018
Before the United States Postal Service (USPS) was established in 1971, there was the United States Post Office Department (USPOD), which was established in 1792. In this column, we will look at... View More
artsy brain
June 15 2018
If your business or institution sends out large volumes of mail, it’s there. No matter how good your customer relationship management (CRM) system is, everyone has it. In many cases, it’s hidden... View More
ThinkstockPhotos-474254508
June 13 2018
In a world were printed direct mail is often in competition with digital media, high-speed inkjet printing devices are helping to level the playing field and creating new opportunities. Full-color dir
transformation
May 30 2018
When internet advertising began to take off and the economy dipped, many direct marketing companies began to look for other ways to leverage their infrastructure as marketing budgets were cut. One of... View More
abstract
May 29 2018
If you believe your monochrome toner printers should get you through the next couple of years, think again. The customer communications business is transforming. Money is pouring into research and dev
how to guide
May 24 2018
Congratulations! You have recently been tasked with mailing operations. Now what? Relax and take a deep breath; you’ve got this! Let’s start by focusing on ways to drive savings and, in some... View More
GettyImages-821837666
May 16 2018
Virtually every mailing operation, large or small, encounters the issue of how to handle loose sacks or trays of mail. Whether it is an entire mailing job that is just too small to meet the Domestic Mail... View More
ThinkstockPhotos-475403463
May 14 2018
To best answer this title question requires taking a couple of steps back to provide some needed context. A couple of years ago, the Postal Service established the National Operations Command Ce... View More
GettyImages-470237424 (1)
May 8 2018
This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember... View More
465786897
May 4 2018
When the Postal Service first announced its new Green and Secure program, it was described as a new alternative method to meet the Move Update standard. However, this inadvertently caused confusion, a
GettyImages-640017174
May 3 2018
Undeliverable-as-Addressed (UAA) mail is an ongoing issue for those in the mailing industry. In FY2017 alone, the UAA mail volume reported by the United States Postal Service (USPS) was 6.1 billion pieces... View More
GettyImages-495617826
April 30 2018
I recall discussing customer data quality with a print/mail service provider sales rep. "It's not our problem," he explained. "We print what they send. If the data is bad, that's their problem."... View More
high speed
April 30 2018
Envelopes have been a part of our society for longer than you may think. Some historians believe the first envelopes were invented in China around 3500 BC, as a way to keep royal secrets safe from pry

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