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April 18 2023
As a print/mail service provider or in-house print/mail facility, your company probably does a great job. You make sure the mail you prepare meets postal regulations, goes out on time, and qua... View More
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April 14 2023
Ralph Waldo Emerson once wrote, “Sow a thought and you reap an act; sow an act and you reap a habit; sow a habit and you reap a character; sow a character and you reap a destiny.” Right... View More
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April 12 2023
Royal Mail, the UK’s designated postal operator, announced a cyber incident January 11, halting all outbound international mail. It took a few days before the extent and cause of the attack... View More
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April 10 2023
WASHINGTON, DC — Today, the United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of mailing services price changes to take effect July 9, 2023. The new rates include
GettyImages-1359225856
April 5 2023
Every year, you have to balance what you want to make improvements to with what your budget will allow you to do. And when it comes to equipment, if it’s been more than a few years since you have... View More
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April 3 2023
What if you could increase revenue without adding more customers? As a print/mail service provider, it’s possible to sell billable services to your existing clients as a natural extension to... View More
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March 31 2023
I don’t think it takes a great deal of insight to predict the path of direct mail over the short term. If you’ve read this column for a while, you’ll know I’ve advocated for... View More
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March 29 2023
Experience and evidence show that the most effective leaders have learned how to lead from their hearts. Heart leaders are great at making people feel special, giving them a sense of purpose and makin
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March 27 2023
If you ask business leaders who are responsible for customer communications about their primary focus, they will almost always mention providing an exceptional customer experience (CX). As a result, t
GettyImages-690284818
March 23 2023
Mailers rely heavily on the US Postal Service’s NCOALink dataset – nearly 160 million permanent change-of-address records including individuals, families, and businesses that have updated their... View More
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March 21 2023
The Mailer Scorecard is important for both mail owners and mail service providers (MSPs). Are you downloading your Mailer Scorecard daily (or at least weekly)? If not, you’re missing an oppo... View More
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March 17 2023
"A man only learns in two ways, one by reading, and the other by association with smarter people." – Will Rogers What was the last training course you completed? What was the last... View More
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March 15 2023
Those of us in the direct mail business know that mail is an important marketing channel that gains the attention of customers and prospects while pairing synergistically with other marketing... View More
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March 13 2023
In a time of supply chain snarls, paper shortages, higher inflation, and ever-increasing customer expectations, now is the best time to look beyond simple address cleansing and find the types of servi
GettyImages-1349455848
March 9 2023
The appearance of your direct mail and transactional mail is, of course, very important. However, all that time you spent on developing and producing your mail is wasted if the data and address... View More
GettyImages-1385970223
March 7 2023
Most mailing services I’ve learned about through the years could benefit from stepping up their marketing efforts. Often these companies have small management teams with no one dedicated to... View More
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March 6 2023
Less is more, especially if you’re talking about unprofitable customers. If you’ve been in business for a while, you’ve realized by now that some customers are more high maintenance... View More
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March 2 2023
When the comments of an organization’s top executive to its board of directors are published in a press release after they’ve met, it’s likely that such a statement is less intended... View More
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Feb. 27 2023
In March of 2021, the EU introduced the first phase — Release 1 — of its ICS2, which required pre-loading information for any item requiring custom clearance. Data was required for package... View More
GettyImages-1305169776
Feb. 23 2023
In our final issue of 2022, we took a look at the state of mail through the eyes of our readers. We asked you to tell us how you felt about USPS performance, digital communication methods, and m... View More

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