So, what is automated direct mail, and can it indeed improve response rates? I think I prefer the term “coordinated marketing” to “automated direct mail.” Tying together multiple...
So, how was I going to explain the ostrich skin boots to my wife? I was just waiting for a check… the boots just kind of happened. Well, they really didn’t just “happen.” Those...
Informed Delivery, the United States Postal Service program that sends consumers images of their mail before they receive it, presents some great opportunities for mailers. Informed Delivery i
In part one of this series, which ran in the July/August issue, we made the case for adding new channels to your direct mail, thereby turning a mailing into a campaign. Now we’ll discuss the p
Ah, the Mail Moment! You come home from work, feed the cats, feed the dog (at least that how it works in my house), and get the day’s mail out of the mailbox. Flipping through it, you see a po
