The idea of personalization is not new. When I think of the tradition of personalizing goods, I think back to monogrammed towels, robes, and suitcases, or an anniversary gift that celebrates a... View More

Let's face it — marketing without data would require companies to rely solely on instincts and anecdotal evidence to promote their brands. This approach would likely lead to a disconnect wi... View More

Today’s print industry is in the middle of an extraordinary period, primarily as a result of shifting market dynamics. These shifts are exciting and can certainly benefit printers, but only... View More

"A rose by any other name would smell as sweet.” William Shakespeare's words from his iconic play Romeo and Juliet could sum up the proposed name change for the USPS’s Ground Services, i

Let's start with the basics. USPS CASS (Coding Accuracy Support System) certified software has the primary purpose of standardizing the addresses to USPS standards and determining the current... View More

As a print/mail service provider or in-house print/mail facility, your company probably does a great job. You make sure the mail you prepare meets postal regulations, goes out on time, and qua... View More

Ralph Waldo Emerson once wrote, “Sow a thought and you reap an act; sow an act and you reap a habit; sow a habit and you reap a character; sow a character and you reap a destiny.” Right... View More

Royal Mail, the UK’s designated postal operator, announced a cyber incident January 11, halting all outbound international mail. It took a few days before the extent and cause of the attack... View More

WASHINGTON, DC — Today, the United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of mailing services price changes to take effect July 9, 2023. The new rates include

Every year, you have to balance what you want to make improvements to with what your budget will allow you to do. And when it comes to equipment, if it’s been more than a few years since you have... View More

What if you could increase revenue without adding more customers? As a print/mail service provider, it’s possible to sell billable services to your existing clients as a natural extension to... View More

I don’t think it takes a great deal of insight to predict the path of direct mail over the short term. If you’ve read this column for a while, you’ll know I’ve advocated for... View More

Experience and evidence show that the most effective leaders have learned how to lead from their hearts. Heart leaders are great at making people feel special, giving them a sense of purpose and makin

If you ask business leaders who are responsible for customer communications about their primary focus, they will almost always mention providing an exceptional customer experience (CX). As a result, t

Mailers rely heavily on the US Postal Service’s NCOALink dataset – nearly 160 million permanent change-of-address records including individuals, families, and businesses that have updated their... View More

The Mailer Scorecard is important for both mail owners and mail service providers (MSPs). Are you downloading your Mailer Scorecard daily (or at least weekly)? If not, you’re missing an oppo... View More

Those of us in the direct mail business know that mail is an important marketing channel that gains the attention of customers and prospects while pairing synergistically with other marketing... View More

In a time of supply chain snarls, paper shortages, higher inflation, and ever-increasing customer expectations, now is the best time to look beyond simple address cleansing and find the types of servi

The appearance of your direct mail and transactional mail is, of course, very important. However, all that time you spent on developing and producing your mail is wasted if the data and address... View More

Most mailing services I’ve learned about through the years could benefit from stepping up their marketing efforts. Often these companies have small management teams with no one dedicated to... View More