In today's environment, the old saying – “Decisions are no better than the data on which they’re based” – becomes even more critical. Having massive amounts of data is not... View More

There is no doubt that COVID-19 has changed how people work as well as how businesses operate, maybe forever. While mailers were considered “essential workers” and continued to have necessary... View More

In today’s online world, consumers are becoming increasingly concerned about companies collecting their personal data. Yet when it comes to today’s marketing, it’s all about data

WASHINGTON — The United States Postal Service reported new delivery performance metrics for the fourth week of the FY2023 first quarter showing consistent performance for all First-Class, Marketing

What is your company doing to boost customer loyalty? Are you keeping clients informed about what's going on in the mailing industry? Suggesting ways to improve the effectiveness of their cam... View More

In the grand scheme of life, 6,000 is not a huge number, unless it is the number of digital ads the average person is bombarded with. Yes, the average person sees approximately 6,000 digital messages... View More

Sustainability is a big topic, but the central idea is often misunderstood and is surrounded by a myriad of myths. As a result, many business owners aren’t sure what they can do to m... View More

Precision in mail delivery is becoming more important to retailers, event promoters, and others who depend on direct mail to inform and motivate their audiences. As more organizations leverage... View More

For many in our industry, October through the end of January is our make-or-break peak season. Marketing mailers are jammed October through early December, while First-Class transactional mail... View More

No matter what operations we are involved with, pursuing high quality is essential. What is quality? A simple definition is, “Quality is providing products or services that customers need, and that

Ever since the issuance of Postmaster General Louis DeJoy’s 10-year plan, the commercial mailing community has been hoping to learn of his blueprint for making the Postal Service’s infrast

There may still be some cases when sending a single version of a mailer to everyone on the mailing list makes sense. But for most marketing campaigns, this blasting approach is an antiquated p... View More

The delivery of critical communications within the government has undergone many pivotal changes recently. Many of these changes are causing federal, state, and local government mailing center... View More

On August 29, 2021, and again on July 10, 2022, the USPS had the largest rate increases in over 10 years, and the combined 12-month increase is daunting at 10-30%! It also impacts the largest... View More

Inkjet technology has become increasingly popular in the recent past, and this is hardly surprising. Its value proposition aligns well with the communication needs of today’s consumers and buyers.... View More

Businesses large and small have been impacted by the COVID-19 pandemic and, in some cases, their entire business models have changed. Employees who now work remotely have proven they are still... View More

If the last two years have taught us anything, it’s that the threat landscape is constantly evolving. With offices reopening as the shadow of the coronavirus pandemic recedes, many business... View More

For the most part, print/mail service providers are at the mercy of their clients regarding the accuracy of the data they receive. Companies that print and mail transactional documents can't... View More

Marketing has split in recent years between two different but related disciplines: traditional marketing, and digital marketing. How are they different, and which is the right choice for your busines

Back in the 1980s, particularly during the Reagan administration, an often-heard phrase was “trickle-down economics.” This is another term for supply-side economic policies, which generall