Optimize Your Mailings and Mailing Operation
A Customer Profitability Analysis Should Be on Your To-do List
March 6 2023
Less is more, especially if you’re talking about unprofitable customers. If you’ve been in business for a while, you’ve realized by now that some customers are more high maintenance...
A Look at the Transformation of Direct Mail to Transactional Communications
May 30 2018
When internet advertising began to take off and the economy dipped, many direct marketing companies began to look for other ways to leverage their infrastructure as marketing budgets were cut. One of