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Aug. 5 2020
Direct mail is often referred to as the most measurable marketing medium. This is both a blessing and a curse. A blessing in that it IS measurable, making return on investment (ROI) for direct... View More
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Aug. 3 2020
When was the last time your mail center employees got recognized for their efforts that enable cash flow, support customer retention, or attract new customers to the business? This group of de... View More
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July 29 2020
Regulatory compliance is, at worst, a scary thing and, at best, a huge cost of doing business. What it means to comply varies depending on industries and applications, making it especially tricky for... View More
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July 27 2020
Do mailing jobs where clients aren’t concerned with the disposition of each mail piece still exist? If so, I suspect they are disappearing. Other than saturation-type mailings or Every Door... View More
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July 23 2020
If you are one of the mailers still using the Centralized Account Processing System (CAPS), you need to switch over to the new Enterprise Payment System (EPS) soon as the USPS has started clos... View More
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July 17 2020
History shows — and we know — that we are better together! By working well together we can truly accomplish more that we can as individuals. Mother Teresa wisely said, “I can do things... View More
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July 14 2020
If you haven’t already incorporated the United States Postal Service’s Informed Delivery (ID) program into your operations, there’s no time like the present. This offering helps gain... View More
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July 10 2020
Mistakes have always been part of the game when high volumes of paper are imaged, moved, folded, and inserted. Back in my days in the service bureau industry, we had unintelligent inserters an... View More
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July 6 2020
Americans have experienced some of the most jarring months in modern history. The COVID-19 pandemic has profoundly impacted every aspect of our lives. Businesses have had to rethink how they interact... View More
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July 6 2020
You might think matching and duplicate data detection is a straightforward exercise, and many times, it is. Want to see if a data file contains duplicate account numbers? That’s easy. A middle-schoo
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June 30 2020
There are two major changes occurring July 1 that will have severe implications for some while providing others with great opportunities to grow their businesses. First, let’s take a look at... View More
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June 29 2020
Document production workflows can be fragile things. The process of creating printed documents from data acquisition to depositing mail at the post office is frequently a series of complex unc... View More
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June 24 2020
When COVID-19 began to spread beyond the original epicenter in Wuhan, China, calls for social distancing reached a fever pitch. Governments in hard-hit areas imposed stay-at-home orders and sh... View More
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June 22 2020
As I am writing this article, we are at the peak of the Covid-19 epidemic and most people have been working remotely for at least a month, without a current end in sight. My days are filled wi... View More
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June 10 2020
For an already financially challenged United States Postal Service, the COVID-19 pandemic is dealing a heavy blow — one that calls for both short-term and long-term holistic leadership. By the USPS�
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June 8 2020
All across America, mail centers are functioning beyond their limits. No one could have ever predicted that the business of deliverables and receivables would be as crucial to the maintenance of socie
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June 3 2020
Now, more than ever, it’s crucial that mailers have the equipment and solutions that will enable them to optimize their print/mail operations while maximizing their ROI. Whether you are lookin... View More
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June 2 2020
Why did e-commerce take off in the US years before it did in other countries? Three reasons: 1) A high percentage of US consumers have credit cards. 2) Rich ecosystem of banking services... View More
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May 26 2020
In March of this year, GIACT, a leader in helping companies positively identify and authenticate customers, announced a new report, Undeliverable as Addressed: The Staggering Cost of Returned... View More
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May 21 2020
Many mailers know the U.S. Postal Service’s Informed Visibility (IV) product as the latest generation of mail piece tracking, but it is quickly growing into the data distribution pla... View More

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