Though the technology has been available for a long time, some companies handling critical business documents like bills, statements, notices, or insurance claims are inserting documents into... View More
Successful organizations add value to all of their major stakeholders including employees, customers, and investors. The best-led and most successful organizations and teams understand and pri... View More
Last September, without fanfare, the Postal Service began testing what was styled as a check-cashing service under which customers could purchase gift cards and pay for them with a business or... View More
B2B companies have long relied on email and in-person events for lead generation. The pandemic changed all that. The glut of emails businesspeople now receive every day makes it difficult for... View More
Everything you hear on the news seems to touch on how mail is going away and becoming less relevant as a means of communication. So it stands to reason that there may be some confusion about what is a
Maximizing every 15-minute block of time is critical to the success of a business owner. If business owners and leaders managed their time and energy as closely as they did the balance sheet... View More
The Move Update standard is a requirement of Full-Service mail to obtain postage discounts and can lead to assessments. Pre-mailing NCOALink and post-mailing ACS are methods of satisfying the... View More
The past two years have tested the resilience of businesses in unprecedented ways, proving that change really is the only constant in life. COVID-19 transformed the “work-from-home” option... View More
Highly respected management guru Peter Drucker counseled, “What gets measured gets managed and improved.” This speaks to the importance of carefully measuring only what really matters. We
Apologies to Paul Simon for borrowing his song title, but it seems to fit our favorite federal agency. Just as Simon had moved from nostalgia into colder emotions, the Postal Service has evolv... View More
When the USPS can’t deliver First-Class mail, it returns it to the mailer. Somewhere in every corporate mail center sits a stack of mail trays stuffed with returned mail. This has been a pro... View More
Looking for new ideas to improve the quality and impact of your direct mail and customer communications? These 4 companies may have just what you are looking for. Take a moment to look at their inkjet
In a competitive marketplace, the secret to success is delivering what your customers need and doing it better than anyone else. To maintain a leadership position in your industry, you must keep an ey
Bad addresses are costing businesses millions. More than 43 million Americans move each year, and outdated address lists can result in a letter, bill, package, or flat being undeliverable-as-addressed
Handwritten notes may seem like a historic memory, but more businesses are turning to them to improve communications with potential and existing customers, business partners, and even employee... View More
The customer experience, or CX, is one of the hottest topics in business, especially among marketing practitioners. Behavior and demographic data define who the customer is and how they have interacte
Mail center professionals, who already operate in a challenging business environment, are increasingly faced with the task of responding to the popular, but scientifically flawed, narrative th... View More
As a business, you want to maximize your marketing potential every time you use direct mail. The only way to accomplish that, besides coming up with killer copy or a premium that knocks people... View More
On the surface, postal addresses seem they are just a means of getting mail from one place to another. If you're in the mailing business, you may think about addresses in only these terms. Bu... View More
In our January/Februrary issue, we put together an easy-to-read fact sheet regarding the 2022 USPS promotions. If you haven't yet, be sure to check it out; there is plenty of time to participate in s
