It’s said that age is nothing but a number, but if that number correlates to your bottom line, it’s a very important number. Marketing that takes a consumer’s age into account can... View More

When conducting a high-volume direct mail campaign, it’s important to ask yourself: Do I have everything I need to make my next mail campaign more successful than the last one? Or am I missing... View More

WASHINGTON — The United States Postal Service reported new delivery performance metrics for the fiscal third quarter through June 17 showing ongoing strong service performance across First-Class... View More

Whether you’re already in USPS Full Seamless or are currently in the Automated Verification phase of Seamless Acceptance, it’s important to know: • What are undocumented errors? �

Cycle O has periodically popped up in postal headlines over the last year or two. Announcements of the next update and then word of postponements have come and gone. But while all indications... View More

Though the technology has been available for a long time, some companies handling critical business documents like bills, statements, notices, or insurance claims are inserting documents into... View More

Successful organizations add value to all of their major stakeholders including employees, customers, and investors. The best-led and most successful organizations and teams understand and pri... View More

Last September, without fanfare, the Postal Service began testing what was styled as a check-cashing service under which customers could purchase gift cards and pay for them with a business or... View More

B2B companies have long relied on email and in-person events for lead generation. The pandemic changed all that. The glut of emails businesspeople now receive every day makes it difficult for... View More

Everything you hear on the news seems to touch on how mail is going away and becoming less relevant as a means of communication. So it stands to reason that there may be some confusion about what is a

Maximizing every 15-minute block of time is critical to the success of a business owner. If business owners and leaders managed their time and energy as closely as they did the balance sheet... View More

The Move Update standard is a requirement of Full-Service mail to obtain postage discounts and can lead to assessments. Pre-mailing NCOALink and post-mailing ACS are methods of satisfying the... View More

The past two years have tested the resilience of businesses in unprecedented ways, proving that change really is the only constant in life. COVID-19 transformed the “work-from-home” option... View More

Highly respected management guru Peter Drucker counseled, “What gets measured gets managed and improved.” This speaks to the importance of carefully measuring only what really matters. We

Apologies to Paul Simon for borrowing his song title, but it seems to fit our favorite federal agency. Just as Simon had moved from nostalgia into colder emotions, the Postal Service has evolv... View More

When the USPS can’t deliver First-Class mail, it returns it to the mailer. Somewhere in every corporate mail center sits a stack of mail trays stuffed with returned mail. This has been a pro... View More

Looking for new ideas to improve the quality and impact of your direct mail and customer communications? These 4 companies may have just what you are looking for. Take a moment to look at their inkjet

In a competitive marketplace, the secret to success is delivering what your customers need and doing it better than anyone else. To maintain a leadership position in your industry, you must keep an ey

Bad addresses are costing businesses millions. More than 43 million Americans move each year, and outdated address lists can result in a letter, bill, package, or flat being undeliverable-as-addressed

Handwritten notes may seem like a historic memory, but more businesses are turning to them to improve communications with potential and existing customers, business partners, and even employee... View More