The compelling attraction of e-commerce is its convenience. Who doesn't enjoy making a purchase from the comfort of their couch and having it delivered right to their doorstep? According to... View More
Key USPS developments in 2021 and its plans for 2022 and beyond are presenting new challenges and opportunities for companies, especially high-value mailers. Regardless of the changes, compani... View More
WASHINGTON - The U.S. Postal Service today announced its financial results for the first quarter of its fiscal year 2022 (Oct. 1, 2021 - Dec. 31, 2021), reporting an adjusted loss of approximately $1... View More
It’s been a challenging time for the direct mail marketing industry. Recession, rises in paper and postage costs, and the pandemic have all contributed to the turbulence. At the same time, though
QR codes got off to a shaky start when first introduced as marketing tools. Marketers did a poor job at using them and consumers either didn't know what to do with them or they found them inc... View More
Every year, we like to take a look at what articles most grabbed our readers’ attention on our website. It’s always interesting to see what topics change in popularity over the years, and
When I was working in the service bureau business early in my career, I had no software that allowed me to rearrange text on documents or make other adjustments to print-image files. Such prog... View More
Industry expert Jeff Peoples, founder, CEO, and president of Window Book, recently sat down with Steve Lopez, Chief Operating Officer for Window Book, to discuss the current state of postal re... View More
WASHINGTON, DC — The United States Postal Service reported new service delivery performance metrics for the first week of the fiscal second quarter showing service performance holding steady for... View More
An ever-present reality in the mailing community for over 20 years has been the steady stream of mergers and acquisitions, regardless of the size of the businesses involved. Across t... View More
We all have our favorite customers, and the ability to replicate them is the golden ticket to business success. For that to be a possibility, you must develop a deep understanding of your customers’
Eventually, your organization will change the software that generates the documents you send to customers. Your company may upgrade to a new version of the current document composition softwar... View More
On October 1, 2021, the USPS announced that First-Class Mail would slow from one-to-three-day delivery to one-to-five-day delivery. While it stated that this change would not impact 61% of mail, this... View More
In March of 2020, I prepared an article for this publication, and it focused on educating organizational leadership on the value of mail. Given the current events impacting our industry (COVID... View More
Despite previous cries of millennials being industry killers, haphazardly and indiscriminately giving the proverbial axe to anything from beer to fabric softener to chain restaurants, they may... View More
Like many business operations today, the United States Postal Service is adjusting its operations and relying on mailers to embrace automation to improve efficiencies and receive better service. Towar
I love leadership because when done well, it can truly make the world a better place. As I write this, I am in the midst of teaching a university course on leadership. The primary book we are using is
When was the last time your organization did a customer communication audit? If it's been a few years, or if you've never looked at all your customer communications as a whole, now would be... View More
Late in every year, it’s inevitable that people ask about the outlook for the following year. To answer any such forward-looking question, though, it’s always necessary to behind us and... View More
The search to find the right mail service provider (aka lettershops) for your company’s needs might at first seem challenging and a bit elusive. The label mail service provider (MSP) encompa... View More
