For many of you reading this section, the question isn’t, “Do we need new equipment for our printing and mailing?” but more likely, “Who has the new equipment that we need?”It... View More
In the days of offset print, unintelligent mail inserting machines, and COBOL document generation programs, sending every customer the same generic information was all print and mail professio... View More
Inserts (bill stuffers) have been a mainstay of transactional documents like bills and statements for a long time. But it’s time to reconsider inserts as a way to deliver offers and messages to cust
That the Postal Service is seeking higher rates – significantly higher rates – is no longer breaking news. Nonetheless, some of what lies behind... View More
• First-Class Mail delivery performance showed a 9.5 percent improvement with 87.6 percent delivered on-time against the USPS service standard for the month of May compared again... View More
There was a commercial for Toyota that aired several years ago that had the tag line, “You asked for it, you got it.” In this case, given that the Postal Service finally issued its 10-year
Mail is a great way to engage customers and prospects, and it’s one of the most trusted communication vehicles out there. However, some mail pieces garner more attention from recipients than... View More
Technologies for implementing more advanced customer communications management (CCM) emerged over two decades ago and since then have expanded their capabilities through the development of mor... View More
Most people would agree that an envelope's purpose is safely transporting the contents from sender to recipient. But the envelope has another important job — getting opened! Magazine and cata... View More
Your customers and prospects take a moment to look at the day’s mail. Did your marketing information or customer communication stand out? Was it effective? If it didn’t get the attention of... View More
These six print-to-mail software options can help you make your mail operation run much more smoothly. This special sponsored section from our Jan/Feb, 2021 issue showcases some of the available... View More
In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your cust
Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces s... View More
Like many around the globe, the print production and digital delivery industries continue to feel the winds of change in 2021. For those running printing environments — also called print sho... View More
I am going to start out with a blanket statement based on years of customer research: 99% of medium to large organizations have limited to no visibility to their mail spends across the enterpr... View More
If you think there is plenty of time before the mandatory Seamless Acceptance deadlines, think again. Back in June 2020, the United States Postal Service (USPS) activated all Detached Mail Un... View More
Back in 2014, the Postal Service was developing something called Real Mail Notification as part of its continuing effort to keep hard-copy mail relevant in an increasingly electronic world. A... View More
I recently received an email from a marketing company that started out with this statement: “Let's face it — direct mail is simply print, a mailing list, and postage, all of which are co
When we think about color management, we often think about its operational impact – how does color management help us turn out quality print – and that’s certainly important. But the... View More
