Direct marketers face a new challenge with many of their business targets working at home. Thanks to the coronavirus, in the office or on the couch are very nearly the same place, at least in... View More

Despite the widespread use of email, SMS text, and other electronic communications, printed direct mail remains in demand for both marketing and transactional communications. Although printed... View More

"If I'm not in the document business," you might say, "How do you explain the pallets full of paper and envelopes sitting all over my shop?" OK, that’s a reasonable question. W... View More

I always look forward to analyzing the results of our annual survey, whether it’s part one (which appears in our September/October issue) or part two, here in the November/December issue. It�... View More

We all know the importance of keeping our teams physically safe – including safety from bodily harm and harm from health threats like COVID-19. It is also important for our success to keep our teams

Usually, after the busy fall mailing season and the holiday rush, things return to normal for the Postal Service and its commercial mailing customers. As everyone knows, however, the cur... View More

There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for post... View More

Companies are focusing on customer experience and the customer journey, and more of them are working on creating a single customer view, but their efforts don't always include mailed communic... View More

For the past 21 years, I have been creating comparison charts for our clients that go over the changes in rates to show how it will affect budgets. The reason that I do this is that when the U... View More

The coronavirus has made a mess of the employment landscape, but companies in the print and mail industry can’t afford to sit around and wait for things to get back to normal. No one knows h... View More

Now that the USPS has made Seamless Acceptance mandatory, mailers are more closely monitoring their Mailer Scorecard data to pinpoint areas where errors are occurring. But how do mailers acces... View More

For the past couple of years, we've created a list of the most popular articles on our website from that calendar year. Below are the five articles our readers found most informative in 2020 (b... View More

Over the past decade, we have seen how high-speed production color inkjet systems have revolutionized the document printing market. What is less visible is the important role that paper has pl... View More

If we have learned anything from the COVID-19 pandemic, it is that people work everywhere. This will impact the future of mail because while documents still need to be generated, it is not eff... View More

As Founder and CEO of the world’s oldest global home delivery service, I have always taken a keen interest in the packaging of Christmas gifts. After all, the magic of a Christmas gift is al... View More

Data enhancement means adding value to data you'll be using to produce and mail documents processed through your print and mail center. In most shops, data enhancement ends with correcting po... View More

Your team has scrambled in 2020 to keep its head above water and get orders out on time. Now is the time to set up your team to charge ahead with confidence in 2021. There are three key method... View More

As we move closer to the mandatory Seamless Acceptance compliance dates in 2021, mailers who have not previously participated in Seamless Acceptance are working on improving their Mailer Score... View More

USPS announced a general rate increase for shipping services to go into effect January 24, 2021. This year’s changes are announced while seasonal peak volumes are already breaking records... View More

Harvey Firestone once said, “The growth and development of people is the highest calling of leadership.” If you agree with me that people are truly the most valuable resource of any organi