Consumer identity data, that information you use to segment offers, personalize communications, track marketing effectiveness, and boost conversions, is probably in a sad state. Consumer data... View More
Sometime this month take a stroll through the back of your mail center. Somewhere stashed out of sight you might notice stacks of mail trays filled with returned mail. It’s a condition I obs... View More
The Postal Service’s financial woes are well known. The problems are complex, but some say postal banking could be a new revenue stream that helps the USPS out of its money problems... View More
We’ve all heard by now the saying that print is dead and electronic media is making all print methods obsolete, including direct mail communications. However, we can see now that instead, pr... View More
Every year, it's an interesting exercise to look back and see which of our current articles most grabbed our readers' attention. So, once again, we decided to share the top 10 articles on our websit... View More
For the past 20 years, I have been creating comparison charts that go over the changes in rates in order to show our clients how it will affect budgets. It’s important to understand that whe... View More
In part two of our annual survey, we explore our readers' views of the USPS and its service performance, how they envision the future of mail, and more... View More
A successful operation is built around people, process, and technology. In print and mail operations, the equipment used to process inbound and outbound documents is becoming faster, more accu... View More
On August 13, the United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) of its intent to test-market a new product called Plus One. This is an experime... View More
What is the single biggest factor in the long-term success of an organization or team? Although there are many factors that are important to a team’s success, there is one that rises to the top.... View More
Mailing technology constantly evolves as new features and functions are introduced to the equipment used to scan, process, insert, meter, and lodge mail pieces as they enter the mail stream. I... View More
Enterprise output management systems (EOMS) are the backbone of print production and are critical for streamlining operations, improving print productivity, tracking communications at the piec... View More
Recently, we were asked how long it is necessary to retain data. This, of course, begged the question, what data? The answer in all cases is: all the files that would be needed to recreate all... View More
The headline in USA Today blared, “2019 on track to be worst year ever for data breaches.” There were more than 3,800 breaches reported in the first half of the year, a 52% increase from... View More
While not labeled as the “Greatest Generation,” Millennials are certainly a demographic group that is top of mind for any astute direct marketer. But what do we know about this demographic
For decades, 2020 has been a time marker used for futuristic changes, the rise of technology, human advancement, and more. In 1997, Wired magazine picked 2020 as the year when “humans arrive... View More
Informed Delivery, the United States Postal Service program that sends consumers images of their mail before they receive it, presents some great opportunities for mailers. Informed Delivery i... View More
As organizations devote more resources to developing electronic messaging, I’ve been thinking about what would happen if print wasn’t part of the customer communications landscape. Some... View More
In separate orders, the Postal Regulatory Commission has approved price changes for 2020 for USPS competitive products and most market-dominant products, but rejected the Postal Service’s pr... View More
As mailers head into 2020, a key resolution on their list may be to streamline their mailing and shipping operations, and the United States Postal Service introduced a new offering earlier thi... View More
