The success of a direct mail campaign using a letter pack has many variables that can affect your profitability. If you have ever read the Domestic Mail Manual (DMM), you know the United State... View More
The USPS delivers over 484.8 million pieces of mail on a daily basis. Did you know that the USPS tracks every single piece that they process and deliver every day? Every billing statement, sub... View More
By nature, I'm a perfectionist. I'll work on an article or a document layout until I'm satisfied I can't make it any better. I've spent hours searching for just the right illustrations to... View More
The US will stay in the Universal Postal Union (UPU), a decision that likely caused mailers everywhere to breathe a sigh of relief at the avoidance of a major disruption in the USPS’ international... View More
Your company updates all their addresses through Coding Accuracy Support System (CASS) and NCOALink software on a monthly basis. The presort operation applies Full-Service Intelligent Mail bar... View More
Depending on who’s telling the story, postage prices may rise by a little or a lot, or may not, because the Postal Service will go broke otherwise, or it won’t. Any ratepayer would be confus
We are all victims of sensory overload. The number of messages a person sees daily can be upwards of 4,000. Getting your mail piece to stand out is a difficult thing to do. Adding a QR Code or... View More
Every fall, Mailing Systems Technology conducts a two-part annual survey to gauge how organizations today are treating their customer communication methods. One question often asked is, “How would... View More
Everyone dreads a data breach. We constantly hear about companies who have fallen victim to ransomware, phishing, and data theft. No one is immune, not even companies who print and mail docume... View More
Duplicate data is a big concern for most organizations. Everyone has duplicate or contradictory data in their databases stemming from unconnected departments, mergers, and acquisitions. As companies a
Lost postage is a serious and pervasive issue for many companies, and yet, most have no idea they are losing millions of dollars because of it. Mailers need to know why this happen... View More
Mail has a reputation issue, and part of it is generational. Although mail is effective and accepted among all groups, the relationship between people and their mail varies among the generations. Prin
Every piece of mail has a purpose — the mailer may want to sell something or promote a sales event, ask for a donation, promote a new product, announce an event, send a message to a friend... View More
Do you desire to be more effective in all of your roles in life, including your leadership roles? I do, and I assume you do, too. All of the foremost experts on leadership define the essence of leader
Crystal balls are amazing — they help us peer into the future to give us a view into what may come. In reality, though, most of today’s perceived crystal ball operators are not magicians... View More
The Postal Regulatory Commission (PRC) on December 5, 2019, issued its long-awaited next step on its statutorily mandated “10-year” review of the Postal Service’s rate system. A Look... View More
The United States Postal Service (USPS) has announced the incentive/promotion programs for 2020. These promotion programs began in 2011 with the first QR barcode incentive and have continued w... View More
The mail center is at the tail end of a long process that starts with a communication strategy and ends with a pile of print to be finished and mailed. By the time mail center managers see the... View More
When it comes to successful customer communication, your two biggest assets as a mailer are your customers’ data and fast delivery. After all, if your mail piece can’t reach, or is slow to... View More
Direct mail works. It’s always worked. The latest Data & Marketing Association (DMA) report mentions up to a nine percent response rate depending on to whom you are mailing. Di... View More
