For an already financially challenged United States Postal Service, the COVID-19 pandemic is dealing a heavy blow — one that calls for both short-term and long-term holistic leadership. By the USPS�

All across America, mail centers are functioning beyond their limits. No one could have ever predicted that the business of deliverables and receivables would be as crucial to the maintenance of socie

Now, more than ever, it’s crucial that mailers have the equipment and solutions that will enable them to optimize their print/mail operations while maximizing their ROI. Whether you are lookin... View More

Why did e-commerce take off in the US years before it did in other countries? Three reasons: 1) A high percentage of US consumers have credit cards. 2) Rich ecosystem of banking services... View More

In March of this year, GIACT, a leader in helping companies positively identify and authenticate customers, announced a new report, Undeliverable as Addressed: The Staggering Cost of Returned... View More

Many mailers know the U.S. Postal Service’s Informed Visibility (IV) product as the latest generation of mail piece tracking, but it is quickly growing into the data distribution pla... View More

We see it in our mailboxes all the time. The mail arrives, full of envelopes that are plain and, for the most part, do not stand out from one another. When it comes to customer engagement and... View More

It’s common in the retail world for a store to have a special promotion – signage, advertising, and reduced prices – to build sales of a given product or to drive more customers into... View More

We often hear the term Mail.dat® in the mailing industry, but what exactly is it, and why is it important? Mail.dat is an industry standard database file set that consists of detailed presor... View More

During my service bureau career, I was involved in the production of transactional documents like bills, notices, and statements. We inserted every document into a window envelope. We had a wa... View More

It is amazing (and a little disheartening) what some organizations can overlook regarding how they are managing their permit spends. This lack of oversight can lead to overspending, funding is... View More

Prisoners on bread and water get just the minimum to stay alive. For whatever reason, their wardens won’t simply kill them, but they won’t restore them to health, either. The current way the... View More

If you’re working at home rather than your usual office (and many of us are), you’re checking your home mailbox and getting less than usual. As for your usual office mail, it might be reac

Some marketers were showing signs of renewed interest in physical mail as an effective way to make an impression and stand out from the crowd. And then… well, you know what happened when the

We all desire for the teams we influence and lead to be successful — both now and in the future. How can we help ensure that our teams achieve the results that will lead to success and a bet... View More

The success of a direct mail campaign using a letter pack has many variables that can affect your profitability. If you have ever read the Domestic Mail Manual (DMM), you know the United State... View More

The USPS delivers over 484.8 million pieces of mail on a daily basis. Did you know that the USPS tracks every single piece that they process and deliver every day? Every billing statement, sub... View More

By nature, I'm a perfectionist. I'll work on an article or a document layout until I'm satisfied I can't make it any better. I've spent hours searching for just the right illustrations to... View More

The US will stay in the Universal Postal Union (UPU), a decision that likely caused mailers everywhere to breathe a sigh of relief at the avoidance of a major disruption in the USPS’ international... View More

Your company updates all their addresses through Coding Accuracy Support System (CASS) and NCOALink software on a monthly basis. The presort operation applies Full-Service Intelligent Mail bar... View More