A new offering for 2019 in the United States Postal Service (USPS) promotion and incentives program is the Informed Delivery Promotion, which runs from September 1 through November 30 of 2019. R... View More
Direct mail, although pretty much considered the most effective form of direct marketing, is still plagued by the age-old question of proving attribution. In other words, people want to know how... View More
The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional commun
The owners of business communications used to be the IT department. Statements and bills, notices, policies, welcome kits, etc. were all generated by buttoned-down software applications managed... View More
To increase recipient engagement, improve response rates and increase ROI, it is proven that using direct mail with other channels, not instead of, is very effective. Marketers are continually l... View More
Many businesses have turned to online marketing to reach customers. As online marketing has become more prevalent, direct mail campaigns have become less popular. Some business owners... View More
Long gone are the days of Paul Revere and his famous ride alerting the town folk that “the British are coming,” and yet, here we are, and something IS coming. Autonomous delivery robots are... View More
Certified Mail, a service that provides a mailer with a receipt and verification that an item was delivered or that a delivery attempt was made, was launched by the Postal Service in 1955. Today... View More
When should you buy new inserting equipment? That’s an excellent question. Don’t automatically assume new inserters are the best solution for problems you might have in the mail cen... View More
This may be one of the best-kept secrets of 2019. Why? The United States Postal Service (USPS) has been surprisingly low-key about the increase in Full-Service discounts for USPS Marketing Mail... View More
Developing a positive culture for an organization or team is critical for our success. What is culture? Organization expert Richard Daft defines culture as, “The set of values, norms, guiding belief
The start of the year is always a good time to evaluate your current suppliers and ensure you have the best agreements, terms, and services at the lowest prices. One area that often goes uncheck... View More
Even in an age of unprecedented digital connectivity, direct mail continues to be effective. Studies find that audiences’ recall of direct mail is 70% better than their recall of digital ads... View More
The print industry is experiencing many changes, including the growing demand for mass customization and increased competition from an increasingly digital landscape. While the forecasts for dig... View More
It seems that every day, there’s a news story about hackers stealing customer information from a computer system. Most publicized cases involve large companies being hacked for credit card inf... View More
Somewhat in jest, I often refer to the Postal Service’s Annual Compliance Report (ACR) as the Annual “Non-compliance” Report. It’s not quite fair to ignore all the positive and... View More
Last year was a rather unwelcome roller coaster for mailers to the Canadian market. Canada Post saw great momentum in the first half of the year in marketing mail as well as parcels. The new ove... View More
Print and mail operations everywhere hear about paperless conversion from their internal or external clients. On the surface, this idea sounds like an easy decision for businesses issuing transa... View More
“If the US were to withdraw from the UPU, it would lose access to global processing and coding systems that make international mail possible, and it would have to negotiate bilateral postal agreements
Your data contains nuggets of gold buried inside; the important part is knowing how to look for it, find it, and use it. Your data may be able to reveal critical business insights... View More
