There are new Financial Accounting Standards Board (FASB) lease accounting standards taking effect December 15, 2018 that will impact the way companies account for their leases. Since most mailing equ

Unlike legacy IMb Tracing, which only provided piece tracking for subscribers, the U.S. Postal Service’s Informed Visibility (IV) makes a variety of data available from a single system... View More

The printing technology portion of the mailing process has seen revolutions over the last few decades. Pre-printed forms overprinted with impact printers grew into pre-printed forms overprinted... View More

The foundation of all successful marketing is repetition, a concept that all marketers know but very few understand. As we round the bend towards 2019, new ways to market are as common as diet fads. O

Mailers in many industries have specific regulations about certain types of addresses. Various addresses have restrictions as to what can be sent, who will be used to complete delivery, and what maile

On April 12, President Trump issued an executive order establishing a task force on the United States Postal Service. The order directed the task force to evaluate the Postal Service’s finance... View More

I am a card-carrying member of the Baby Boomer generation (defined as ages 54-72). Until fairly recently, Baby Boomers (i.e., Boomers) were the largest-sized generation in the history of our country... View More

One of my favorite sayings is that an ounce of prevention is worth a pound of cure. That is never more true than when it comes to protecting a company’s data. Even a simple mistake like using the... View More

Does your company create documents containing information like patient health data, credit card transactions, or student records? Is some of that mail occasionally undeliverable?... View More

Mail can be the doorway for an interactive conversation with the customer, but it can be a bit overwhelming to get started. If you are going to embark on this communications journey with your customer

Everyone has one claim to fame in life. Mine is that I am the (self-proclaimed) top expert on mailing systems in the United States. I have not been able to tell anyone about this until now because the

Clients of print/mail service providers aren't usually customer communication experts. They view their vendors as the last steps in a process. Data goes in, and mail comes out. When it comes to... View More

The motto “carpe diem” (seize the day) was first uttered by the Roman poet Horace more than 2,000 years ago. The motto still resonates in popular culture today... View More

In an age when work takes many employees out of the office for days, weeks, or even months at a time, business communications (which are often time-sensitive) cannot wait until the recipient returns... View More

Mailers are often perplexed regarding the issue of maintaining data for the mailings that they process. What type of data should you be keeping? How long should you keep it? Why do you need to k... View More

Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More

Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is... View More

The Postal Service has been offering mailing promotions and incentives dating back to 2012, and with each passing year, more and more mailers have successfully taken advantage of innovative ways... View More

Nonprofits mail about 15 billion pieces of First Class Mail, Marketing Mail, and Periodicals each year, or one-tenth of all USPS mail volume. It is imperative nonprofits have a voice in the future of... View More

This title question could be answered with as simple “yes.” However, in true political fashion, let’s use this question as a jumping-off point for a long-winded answer. But unlike most... View More