Optimize Your Mailings and Mailing Operation
An Effective Prevention Strategy to Combat UAA Mail
May 8 2019
To increase recipient engagement, improve response rates and increase ROI, it is proven that using direct mail with other channels, not instead of, is very effective. Marketers are continually l
The USPS’ Annual (Non)-Compliance Report – The Continuing Freefall of Flats Cost Coverage
April 9 2019
Somewhat in jest, I often refer to the Postal Service’s Annual Compliance Report (ACR) as the Annual “Non-compliance” Report. It’s not quite fair to ignore all the positive and...
The President’s Task Force Report – A Wish List or Just Wishful Thinking?
Feb. 1 2019
On December 4, 2018, the US Treasury Department issued its much-anticipated report from the President’s Task Force on the United States Postal Service. The report, titled United States Postal Servic
Spotlight on the USPS Change of Address Process
Dec. 18 2018
The United States Postal Service has a mandate to protect both the mail in general and the privacy of its customers. Considering the growing risk of identity theft with the current change of add
The USPS: Privatization or Prioritization?
Sept. 14 2018
On April 12, President Trump issued an executive order establishing a task force on the United States Postal Service. The order directed the task force to evaluate the Postal Service’s finance
Will We See USPS Promotions in 2018?
Aug. 13 2018
The Postal Service has been offering mailing promotions and incentives dating back to 2012, and with each passing year, more and more mailers have successfully taken advantage of innovative ways
Green and Secure: Does It Meet the New Move Update Requirements?
May 4 2018
When the Postal Service first announced its new Green and Secure program, it was described as a new alternative method to meet the Move Update standard. However, this inadvertently caused confusion, a