I am a card-carrying member of the Baby Boomer generation (defined as ages 54-72). Until fairly recently, Baby Boomers (i.e., Boomers) were the largest-sized generation in the history of our country... View More

One of my favorite sayings is that an ounce of prevention is worth a pound of cure. That is never more true than when it comes to protecting a company’s data. Even a simple mistake like using the... View More

Does your company create documents containing information like patient health data, credit card transactions, or student records? Is some of that mail occasionally undeliverable?... View More

Mail can be the doorway for an interactive conversation with the customer, but it can be a bit overwhelming to get started. If you are going to embark on this communications journey with your customer

Everyone has one claim to fame in life. Mine is that I am the (self-proclaimed) top expert on mailing systems in the United States. I have not been able to tell anyone about this until now because the

Clients of print/mail service providers aren't usually customer communication experts. They view their vendors as the last steps in a process. Data goes in, and mail comes out. When it comes to... View More

The motto “carpe diem” (seize the day) was first uttered by the Roman poet Horace more than 2,000 years ago. The motto still resonates in popular culture today... View More

In an age when work takes many employees out of the office for days, weeks, or even months at a time, business communications (which are often time-sensitive) cannot wait until the recipient returns... View More

Mailers are often perplexed regarding the issue of maintaining data for the mailings that they process. What type of data should you be keeping? How long should you keep it? Why do you need to k... View More

Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More

Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is... View More

The Postal Service has been offering mailing promotions and incentives dating back to 2012, and with each passing year, more and more mailers have successfully taken advantage of innovative ways... View More

Nonprofits mail about 15 billion pieces of First Class Mail, Marketing Mail, and Periodicals each year, or one-tenth of all USPS mail volume. It is imperative nonprofits have a voice in the future of... View More

This title question could be answered with as simple “yes.” However, in true political fashion, let’s use this question as a jumping-off point for a long-winded answer. But unlike most... View More

Many organizations routinely send out hundreds of thousands — or more — documents to their clients and customers. These documents (which can include statements, bills, invoices, sales and marketing... View More

Let’s face it. No enterprise, large or small, can afford to ignore the mail. Today, mail can be made easier to deal with thanks to advances in automation. That’s a good thing, too, since mail... View More

Suppose a client sends you a common name and address list. Your instructions are to merge the data with a marketing letter, stuff it into window envelopes, and mail the job. If you do those step... View More

Innovations in high-speed inkjet printing are expanding the role of statements and transactional documents in delivering marketing messages. Transactional messaging is a native personalized customer c

Ever since multi-station mail inserting machines were invented, mailers have struggled with pre-printed inserts. Mailing operations must receive the inserts, add them to inventory, stage them for prod

Five factors affect all mailing decisions for international mail, and each will depend on what you are mailing, the destination country, and your requirements for delivery. The specifics of what is be