Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive their behavior. W

Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive behavior. Rob Han

It was July 6, 1976. “Silly Love Songs,” and “Afternoon Delight” topped the music charts. Gerald Ford was President. The first class of women was inducted at the U.S. Naval Academy... View More

Before the United States Postal Service (USPS) was established in 1971, there was the United States Post Office Department (USPOD), which was established in 1792. In this column, we will look at... View More

If your business or institution sends out large volumes of mail, it’s there. No matter how good your customer relationship management (CRM) system is, everyone has it. In many cases, it’s hidden... View More

In a world were printed direct mail is often in competition with digital media, high-speed inkjet printing devices are helping to level the playing field and creating new opportunities. Full-color dir

When internet advertising began to take off and the economy dipped, many direct marketing companies began to look for other ways to leverage their infrastructure as marketing budgets were cut. One of... View More

If you believe your monochrome toner printers should get you through the next couple of years, think again. The customer communications business is transforming. Money is pouring into research and dev

Congratulations! You have recently been tasked with mailing operations. Now what? Relax and take a deep breath; you’ve got this! Let’s start by focusing on ways to drive savings and, in some... View More

Virtually every mailing operation, large or small, encounters the issue of how to handle loose sacks or trays of mail. Whether it is an entire mailing job that is just too small to meet the Domestic Mail... View More

To best answer this title question requires taking a couple of steps back to provide some needed context. A couple of years ago, the Postal Service established the National Operations Command Ce... View More

This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember... View More

When the Postal Service first announced its new Green and Secure program, it was described as a new alternative method to meet the Move Update standard. However, this inadvertently caused confusion, a

Undeliverable-as-Addressed (UAA) mail is an ongoing issue for those in the mailing industry. In FY2017 alone, the UAA mail volume reported by the United States Postal Service (USPS) was 6.1 billion pieces... View More

I recall discussing customer data quality with a print/mail service provider sales rep. "It's not our problem," he explained. "We print what they send. If the data is bad, that's their problem."... View More

Envelopes have been a part of our society for longer than you may think. Some historians believe the first envelopes were invented in China around 3500 BC, as a way to keep royal secrets safe from pry

When you sort the pieces that arrived in your mailbox today, take a good look at the return addresses. Some of the mail you received wasn’t printed by the company whose name appears in the upper... View More

Most organizations view the effort to produce and distribute transactional documents as a necessary cost of doing business. Money spent on paper, printers, inserting equipment, postage, and production

The end of 2017 marked an important milestone for both the Postal Service and the mailing industry with the migration of all mail tracking from the legacy tracking system to the new Informed Visibilit

Leadership experts like John Maxwell emphasize that the success of organizations and teams is heavily dependent on the quality of leadership. Research in recent years is demonstrating the most effecti