The Emerging and Advanced Technology Promotion encourages mailers to integrate direct mail with advances in mobile technology, allowing recipients to engage in innovative digital experiences triggered... View More
Are you a mail owner with a mailing on the way to important customers, and you’re wondering where the mail is within the postal network? Or maybe you are a Mail Service Provider and want to offer... View More
The United States Postal Service (USPS) is offering six promotional programs in 2017, aimed at increasing mail volumes by offering incentives to mailers. Starting with the first Mobile Barcode i... View More
Back in the 1990s, I developed a presentation entitled “Information Technology for Mail Center Managers.” The section on purchasing software was pretty basic. Were your applications on a mai
Anyone who was hoping for any form of postal activity during the lame duck session of Congress will be disappointed to find only lumps of coal as Congress recessed for the year without acting on... View More
Do you want to be more successful? Then you need to get more grit. Years of research by Dr. Angela Duckworth shows that grit is a better predictor of long-term success than IQ or talent. Paul Wo... View More
UAA mail is at the heart of many long-term operational issues, such as rising print and postage costs, difficult cash flow management, poor customer service, and missed sales opportunities. And... View More
In my opinion, customer experience is the number one area where print and mail operations need to focus in 2017. If you help your clients deliver an improved customer experience, you will almost... View More
Back in the July/August 2012 issue of Mailing Systems Technology, I had written an article comparing the differences between mailing systems (postage meters) and PC Postage. Despite almost five... View More
Having two children who fall into the millennial generation, I have been forced to understand the phenomenon known as social media. Why do I label it a phenomenon, you may ask? Well, to me texti... View More
At the end of 2015, I wrote an article that was an attempt to help the postal industry plan for what would be in store for 2016. One year later, I am attempting the same feat as I look into a ve... View More
I’ve been in the direct mail industry for nearly 20 years. And I can count on one hand -- okay, one finger -- how many times postage rates have gone down in the last two decades. They usually... View More
Big Data can be a scary proposition for seasoned professionals in the customer communications business. It sounds like something that requires a PhD to figure out. What analysts refer to as Big... View More
According to a recent McKinsey report, “automation can enable businesses to improve performance by reducing errors and improving quality and speed, and in some cases achieving outcomes that go... View More
In our annual holiday greeting video, I spoke to our customers and partners about how 2016 was a year of investments. Naturally, when people hear the word “investment,” they think large capi
It’s easy to forget how much a damaged piece of mail can cost a business producing transactional mail. Time, resources and trust are all affected every time a pair of hands touches a sin... View More
Big data gets a lot of press, as it should. How organizations acquire and use data affects how they manage customer communications across all channels. Most of the articles about Big Data, howev... View More
When we talk about mail piece design with clients, it’s usually in the context of driving response. Successful direct marketers balance the cost of various aspects of mail piece design with th... View More
The heightened priority of organizations in every industry to focus on the customer experience, reflected in the augmentation of marketing roles to include Chief Customer Officers (CCOs) and Chief Exp
The reasons for unsatisfactory throughput numbers are as varied as the document operations experiencing them. Every shop is different and so are the remedies, but they aren’t always easy to... View More
