I am dedicating these snippets of real news stories to all the hardworking people who churn out millions of personalized messages a month. Reading about these mishaps may make you sad, or elicit... View More
The USPS PCC put together a great "workshop in a box" detailing the most common mistakes in mail piece design and how to avoid them. Some of the most prevalent mistakes in the industry are:The 10 mo... View More
With digital marketing seemingly the most popular advertising method, it cannot be forgotten that direct mail is the foundation of effective marketing. And with new technologies and innovations... View More
Every day, we see and experience more advances in technology: our lives are full of electronic gadgets that put all sorts of information at our fingertips. Smart people are taking advantage of t... View More
Stress is an inevitable part of work and life. How well we manage stress will significantly influence our personal success — and the success of our teams. To help us better understand and mana... View More
Editor's Note: To view the webinar that ran on July 11 dealing with this topic, please visit our webinar page here.In part one of this series, we covered the latest on the cost of undeliverable mail... View More
Editor’s Note: This is a continuation of DeAngelis’ article titled “Did Video Ever Really Kill the Radio Star?” which appeared in the May/June issue. So, after my friends and... View More
The next generation of direct mail is here. It combines traditional print marketing with online follow-up, creating a seamless multichannel experience for consumers (and exponentially improved r... View More
Identifying a location has always been useful to people — from ancient evidence of local inhabitants identifying locales by naturally occurring landmarks to the naming a major roadways and cit... View More
Online postage was born in the dotcom age, nearly two decades ago. In the summer of 1999, no fewer than four companies launched their offerings within days of each other. Today, there are only t... View More
Direct mail remains a popular and valuable marketing channel, especially when it’s part of a well-coordinated multi-channel campaign. Marketers have broad options when designing their direct m... View More
Editor’s Note: We ran similar articles on purchasing an inserting system in 2012 and 2015, but thought that with the updated technology, a more current piece was in order. Enjoy! The purpose... View More
Probably the hottest topic at National Postal Forum this past May was Informed Delivery. It was the subject of Postmaster General Megan Brennan’s address and had many attendees buzzing as they... View More
One of the key U.S. Postal Service themes from this year’s National Postal Forum was Informed Delivery. If you haven’t already subscribed to this new service, you really should… even... View More
Arlington, VA, July 12, 2017 —The International Mailers’ Advisory Group (IMAG), the premier representative of the U.S. international mailing sector, is telling outbound international mailers
Document operations centers originally installed Automated Document Factories (ADFs) to streamline paper document production and improve quality. The concept has evolved with the times to add mu... View More
From the USPS PCC--Informed Delivery is a consumer-facing feature offered by the US Postal Service that allows us to tie hardcopy mail to our daily digital lives. This workshop will give you a better... View More
The statement that the cost of undeliverable mail has gone up at first seems hard to believe. How can costs be rising? If you’re a mailer, printer, or mail service provider (MSP), it’s likel
Over the last 24 years, I have found that there are some core mistakes that drastically impact costs and efficiency. As mail volumes have decreased and more has been outsourced to professionals... View More
The 2017 National Postal Forum in Baltimore was a roaring success, as always. The sessions, the speakers, the networking in the exhibit hall… it all added up to four days of intense, mail-focu
