Big data gets a lot of press, as it should. How organizations acquire and use data affects how they manage customer communications across all channels. Most of the articles about Big Data, howev... View More
When we talk about mail piece design with clients, it’s usually in the context of driving response. Successful direct marketers balance the cost of various aspects of mail piece design with th... View More
The heightened priority of organizations in every industry to focus on the customer experience, reflected in the augmentation of marketing roles to include Chief Customer Officers (CCOs) and Chief Exp
The reasons for unsatisfactory throughput numbers are as varied as the document operations experiencing them. Every shop is different and so are the remedies, but they aren’t always easy to... View More
In my last column, I talked about how to effectively deal with end of year shipping demands. Office shippers may not have huge holiday sending output, but the massive volume carriers face impact... View More
What a year 2016 was for the mail industry! The ever-growing increase of digital communications (and its impact on physical mail), the adoption of more and more shipping duties among mailers, compliance... View More
The time is now for mail tracking and reporting. The USPS wants to shake its long-standing image as a “black hole” where mail gets lost and cannot be seen until it shows up in the delivery... View More
Postal rates are supposed to be tied to the Consumer Price Index (CPI), which today is running at one to two percent. Although the overall increase may be in this range, we found that certain ra... View More
Nearly all organizations create informational content. Content marketing experts define informational content as material that has value on its own. No one has to buy a product or sign up for an... View More
PC Postage is one of the fastest growth segments in the mailing industry and is something every type of organization may want to consider to handle at least some or all of their volumes. With ad... View More
Do you want both you and your team to rise to new levels of achievement and success? Embracing goal setting may be the tool you need. Goal setting is the process of developing outcomes (goals) t... View More
In a previous article, we discussed the importance of building a business case to get approval from senior management for a major expense or transformation. In many situations, managers may be a... View More
A few weeks back, I was signing a couple of hundred letters to Congress urging members to review and enact legislation that would allow the United States Postal Service to improve efficiency, ma... View More
If I had a dime for every small business owner I’ve seen try direct mail, only to quickly throw up their hands and declare that it didn’t work, I’d have a mountain of dimes. I’m... View More
In October, USPS released the price and structure changes for both market dominant and competitive products. If approved by the Postal Regulatory Commission (PRC), the changes will go into effec... View More
At the 2016 National Postal Forum, Harris Diamond, the Chairman and CEO of McCann Worldgroup, shared that Americans spend an average of 25 minutes a day with mail. This “mail moment” is an... View More
In every business, customer communications are key to success. Getting it right drives the revenue stream and increases customer engagement. Customer communications are also an important way org... View More
During the holidays, shipping volumes increase for everyone — not just high-volume e-commerce shippers fulfilling an avalanche of gift orders. Office shippers also see volume increases due to business... View More
A change included in the next year’s US Postal Service rates extends the “2nd Ounce Free” program to all Commercial First-Class Mail Presort letters weighing up to 3.5 ounces. Once the... View More
