A shout-out to marketers: Have you jumped on the growing trend to develop parcel marketing programs that get products directly into the hands of consumers? No? Well, listen up; you’re missing... View More

Most of my mail fails to impress me. Even though modern software, hardware, and data makes creating and producing highly personalized and segmented mail an achievable outcome, much of the conten... View More

Many marketing departments should consider using automated marketing solutions, including those of print and mail businesses. While automated may make it sound as if you are using computers to t... View More

Having been actively involved in the direct mail industry for almost 30 years now, I find one constant message that I have been preaching since the beginning — it’s ALL about the data. Sure

Invoices, assessments, penalties, fees and the Mailer Scorecard are pretty ominous words for the mailing community. The Postal Service has been talking about these topics for well over 18 months now... View More

With the recent rollback of the exigent surcharge, we should be experiencing a savings in our postal spend. But have you reviewed your jobs to make sure you are squeezing every dollar you can?... View More

There is plenty of buzz about inkjet. Print service providers and in-plants with a long history of using cut sheet toner-based printers for producing bills, statements, notices, and other transa... View More

Many corporations are looking overseas for continued business growth in both consumer and business markets. Now, more than ever, customer contact data is a vital corporate asset. Inaccurate addr... View More

I won’t repeat what has been written many times and is at the core of many inkjet vendors’ whitepapers, exalting the benefits of transitioning to inkjet equipment. Instead, I will discuss... View More

Have you ever looked at a product online, and a short time later seen an ad for that same product on a completely different website? Yeah? Then you’ve been “retargeted.” Retargeting... View More

We manage some of the largest mailing equipment fleets in the world and find the same issues happening in every organization that leads to overspending, fees and lost postage. It does not matter... View More

Inkjet products and solutions have advanced extensively over the past few years due to the evolving needs of world class companies and customers. Inkjet continues to rise in popularity as compan... View More

Fans will quickly recognize the “I’m not dead yet” quote from the famous comedy scene in Monty Python and the Holy Grail, and — unlikely though it may seem — there is a connection... View More

This past September, I was at a meeting with the National Postal Policy Council (NPPC) where I serve on the board. Delivering value was the main topic of discussion at this NPPC meeting. James (... View More

Every month, like clockwork, your organization has a prime transactional opportunity with a captive audience – your customer. Whether print or digital, your company has the opportunity to interact... View More

A man embarked on a round-the-world speaking tour in 1895. Two years later, he arrived in London. His name was Samuel Clemens — an American humorist, novelist and social critic. You may also know... View More

Fewer than 10 years ago, most mail centers were processing mail and packages by hand. However, an era of e-commerce and data driven technology emerged, creating an exponential increase in purcha... View More

Acquiring international customers and prospects is far more expensive than acquiring domestic prospects and customers. The cost is often double that of domestic acquisition. Servicing internatio... View More

Most of the articles published about production inkjet assume the facility will be doing color printing. I’ve written a few of those pieces myself. Variable color is necessary for lots of appl... View More

We live in a digital age. The Internet—and more recently the Cloud—have made profound and fundamental changes to our lives. Those changes are most apparent in business. From ordering product