A complete, correct, and current address is the only way to achieve timely, predictable, and ultimate delivery of a mail piece. Unfortunately, despite the vast array of address quality tools a

As we continue to return to a sense of normalcy in a post-pandemic environment, many organizations and conference attendees are realizing the value of face-to-face communication and learning. An

The COVID-19 pandemic shut down businesses, disrupted lives, and resulted in millions of untimely deaths. Its impact to our supply chain and economy will continue to be felt for a long time, a

Undeliverable As Addressed (UAA) mail continues to be measured in the billions of pieces each year, despite the advancement and broad availability of address quality solutions. According to th

Despite being deemed an “essential business,” USPS mail volume was hit hard early in 2020 due to the COVID-19 pandemic. In early February 2020, the United States began to hear about a new

While not labeled as the “Greatest Generation,” Millennials are certainly a demographic group that is top of mind for any astute direct marketer. But what do we know about this demographic

While the mailing industry has weathered, and sometimes embraced, many direct communication innovations over the years, direct mail is still the most influential marketing tactic, boasting significant

2018 is bringing many changes in the postal industry. But with change comes uncertainty. So, let’s take a look at these changes and what they may mean for your company. New Rates and Rule Cha

It’s important to get your company prepared for 2018 and the changes that lie ahead. With technological innovations, legislative challenges, and new generations of workers all on the rise, it�

The mailing and printing industries are oft-changing and will continue to see unprecedented change over the next several years. BCC Software hosted a panel of industry experts at PRINT 17 that c

Professionals often sneer at the word “millennial.” However, the reality is that this generation is powerful when it comes to business — millennials will make up the majority of the...

With digital marketing seemingly the most popular advertising method, it cannot be forgotten that direct mail is the foundation of effective marketing. And with new technologies and innovations

Baltimore will be the setting this May for one of the largest annual gatherings of industry professionals across the entire mail supply chain — the National Postal Forum (NPF). Held once a yea

Mailing service providers work tirelessly to provide strategic mail induction opportunities to their customers. Proving delivery has been challenging in the past. In the era of the Intelligent Mail ba

At the 2016 National Postal Forum, Harris Diamond, the Chairman and CEO of McCann Worldgroup, shared that Americans spend an average of 25 minutes a day with mail. This “mail moment” is an...

As the clock on 2016 ticks down, there might be some outstanding “to-dos” on your list. There’s still time left to end 2016 on a high note and get 2017 off to a good start. But where...

Choosing a software solution is like any other major purchase for your business. While software is not tangible in the form of a folder, a stitcher, an inserter, or a binder, it is just as criti

Creating a fully automated print and mail workflow is an important goal to maximize any-sized print and mailing operation. Many of the largest providers already recognize the significant cost sa

By Chris Lien

By Chris Lien