While businesses are expected to spend more overall on marketing this year, direct mail is losing ground to digital channels — fast. Look at these predictions for 2016: · &... View More

In part one of this series, which ran in the July/August issue, we made the case for adding new channels to your direct mail, thereby turning a mailing into a campaign. Now we’ll discuss the p... View More

It wasn’t long ago that the idea of interconnected appliances and machine-to-machine communication was largely science fiction. Engineers and software developers dreamed of smart cars, smart refrige

I remember the countless choices offered during the last several decades. As I sit in my writer’s garret pondering the changes, I realize, in the end, one always wins out. Is it the best in quality

Most of what is written about inkjet printing is focused on what happens at the print step. As companies evaluate their options for migrating from toner or offset environments, they may be think... View More

Editor's Note: This is the final part of a three-part series. Click here to read parts one and two. When we think of Direct Mail, these important factors usually come to mind: the offer, the des... View More

Ah, the Mail Moment! You come home from work, feed the cats, feed the dog (at least that how it works in my house), and get the day’s mail out of the mailbox. Flipping through it, you see a po... View More

As recently as 20 years ago, mailing systems were standalone devices that only plugged into a power outlet. When the meter needed to be filled, it was taken to the Post Office, where they added... View More

On October 11, 2016, the USPS is resolved to implement the Full-Service assessments it has been talking about for the last few years. When implemented, the assessments will be based on a mailer’s... View More

“If you can become the leader you ought to be on the inside, you will be able to become the person you want on the outside. People will want to follow you. And when that happens, you’ll be... View More

In every print and mail operation I’ve ever visited, I have discovered opportunities to improve productivity or lower costs. I always look first for improvements that do not require investing... View More

WASHINGTON – Excluding a change in accounting estimate recorded during the quarter, the U.S. Postal Service reported operating revenue of $16.6 billion for the third quarter of fiscal yea... View More

The term Big Data is being used more often in our day-to-day business discussions. In many cases, the data we are now collecting is forcing us to look at our business differently. Departments wi... View More

We’re still months away from any notification of a 2017 price increase, but the USPS has already announced its plans for mailers to save money next year. With postal prices already a big cost... View More

We are all looking for ways to make our mail operations more efficient and provide greater value for our clients. Here are four common ways mail service providers are wasting time, money, and other va

Envelopes play a huge part in delivering our important messages. Think about the Academy Awards: “The envelope, please.” When you received that all important college letter of acceptance.... View More

Choosing a software solution is like any other major purchase for your business. While software is not tangible in the form of a folder, a stitcher, an inserter, or a binder, it is just as criti... View More

Over the past few decades, I have watched (and, in some cases, created) an ADF (Automated Document Factory) implementation. In many cases, I have also seen the implementation of an RDF (Reporting Docu

Informed Delivery is a USPS service that proposes to provide consumers with an email displaying the letter-size mail they will receive each day in their physical mailboxes. The digital notice will inc

On July 6, 1976, the USPS offered the first workshare discount for First-Class Presort mail. Thus began the opportunity for mailers to save money by “sharing the work;” sorting and preparing