In pursuit of improved customer experience, companies must personalize customer interactions to cultivate individual relationships and retain their business. Correspondence, marketing material... View More

Here’s a tip about complying with rules regarding customer documents: Read the regulations. Below are real-life cases where companies were surprised to find they’d been wasting mone... View More

Are you stuck in the confusing cycle of students or employees picking up a package because they received a delivered notification from USPS, yet the package is nowhere to be found? Incongruent trackin

Every year, incorrect postal information costs the United States Postal Service (USPS) $1.4 billion. With such a massive fee looming annually – none of which is going to USPS operations, but s... View More

One of my few guilty pleasures in the summer is to lie in my backyard hammock on a Saturday afternoon and listen to the New York Yankees game on the radio. As is tradition, the game is preceded... View More

In a surprise move this July, the USPS House Committee on Oversight and Government Reform advanced its “Postal Service Reform Act of 2016” out of committee. Attempts in the Senate to get sim

Determining whether to shut down your internal print and mail operation and outsource to a print service provider, as opposed to keeping it in-house and potentially making a capital investment i... View More

This year's survey provides some illuminating insights. Download the PDF to read the full analysis!... View More

The Problem. We’ve all seen it: trays and bins of mail with those bright yellow stickers returned to our office. It’s embarrassing as management seeks out to answer why the organization is... View More

While businesses are expected to spend more overall on marketing this year, direct mail is losing ground to digital channels — fast. Look at these predictions for 2016: · &... View More

In part one of this series, which ran in the July/August issue, we made the case for adding new channels to your direct mail, thereby turning a mailing into a campaign. Now we’ll discuss the p... View More

It wasn’t long ago that the idea of interconnected appliances and machine-to-machine communication was largely science fiction. Engineers and software developers dreamed of smart cars, smart refrige

I remember the countless choices offered during the last several decades. As I sit in my writer’s garret pondering the changes, I realize, in the end, one always wins out. Is it the best in quality

Most of what is written about inkjet printing is focused on what happens at the print step. As companies evaluate their options for migrating from toner or offset environments, they may be think... View More

Editor's Note: This is the final part of a three-part series. Click here to read parts one and two. When we think of Direct Mail, these important factors usually come to mind: the offer, the des... View More

Ah, the Mail Moment! You come home from work, feed the cats, feed the dog (at least that how it works in my house), and get the day’s mail out of the mailbox. Flipping through it, you see a po... View More

As recently as 20 years ago, mailing systems were standalone devices that only plugged into a power outlet. When the meter needed to be filled, it was taken to the Post Office, where they added... View More

On October 11, 2016, the USPS is resolved to implement the Full-Service assessments it has been talking about for the last few years. When implemented, the assessments will be based on a mailer’s... View More

“If you can become the leader you ought to be on the inside, you will be able to become the person you want on the outside. People will want to follow you. And when that happens, you’ll be... View More

In every print and mail operation I’ve ever visited, I have discovered opportunities to improve productivity or lower costs. I always look first for improvements that do not require investing... View More