What is the value of a piece of mail? A large insurance company or healthcare provider that depends on mail campaigns for customer transactions and marketing initiatives might estimate the cost o... View More
We read about privacy breaches a lot. Stories about hackers are in the news every day now, thanks to intrusions affecting government institutions and high-profile politicians. Security violation... View More
Selling print and mail services used to be straightforward. Mostly, a salesperson had to convince a prospect the outsource provider could produce quality documents less expensively than the pros... View More
Digital advertising has been hogging the spotlight lately. Every year, it seems, a new platform or trend emerges, and marketers scramble to hop on the latest bandwagon: Google, Facebook, Instagram, vi
Fewer than 10 years ago, most mail centers were processing mail and packages by hand. However, an era of e-commerce and data-driven technology emerged, creating an exponential increase in purchase ord
Recently, I participated in an online discussion about the Request for Proposal (RFP) process. It was similar to the conversations I have with clients when we recommend using an RFP to select a... View More
The 2017 promotions being offered by the USPS are a great way to trim some fat from your postage budget... but the flip side is, it can be a lot of information to wade through and implement. Here is a
Mailing service providers work tirelessly to provide strategic mail induction opportunities to their customers. Proving delivery has been challenging in the past. In the era of the Intelligent Mail ba
For many mailers, envelopes are often little more than an afterthought. As long as they flow through the inserting equipment without jamming and the windows are in the right place, who cares? &... View More
Last September, we published an article with an in-depth look at Undeliverable-as-Addressed (UAA) mail, where it comes from, and how to fix it. After the article had been published, we received... View More
There is a great deal written today about the importance of every communication you send to customers. These communications are now considered to be at the heart of your company's image and hav... View More
The United States Postal Service (USPS) has thousands of postal facilities across the country: Network Distribution Centers (NDCs), Sectional Center Facilities (SCFs), Area Distribution Centers (ADCs)
When Benjamin Franklin founded the Constitutional Post in 1774, he inadvertently created the central nervous system of early America. This postal system connected revolutionaries from distant te... View More
Want to be a more effective manager? An important key to our leadership success is to develop great relationships with our team members and develop an environment where they are motivated to excel. Th
The mailing equipment providers are now requiring new postage meters to be connected to the network instead of using typical analog phone lines. Overall, this is a good change as it will reduce... View More
The House Oversight and Government Reform Committee wasted little time to introduce postal reform legislation into the new Congress. On January 31, 2017, H.R. 756 —The Postal Service Reform Act of... View More
For print operations considering switching to high-speed inkjet printing, expanding an existing fleet, or moving from black-and-white to color, digital color management provides the tools to sat... View More
Back in the late 1990s, I was promoted into a new role that required me to manage people who were domiciled around the country. One of the first things I thought about was how I could stay conne... View More
With so many digital marketing options available today — and all the bells and whistles that come with them — direct mail is losing the battle for marketers’ dollars. But does it have... View More
I recently had the interesting experience of helping to organize a one-day event sponsored by PostalVision 2020, which brought together members of our postal ecosystem to talk about the USPS’ mailbo
