Optimize Your Mailings and Mailing Operation
Gary A. Seitz
Gary A. Seitz
Developing a Direct Mail Campaign in 2021, Part 2
May 7 2021
In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your cust
Developing a Direct Mail Campaign in 2021, Part 1
April 20 2021
I recently received an email from a marketing company that started out with this statement: “Let's face it — direct mail is simply print, a mailing list, and postage, all of which are co
Finding Gold in Your Data: Why a Data Hygiene Program Is Paramount
March 27 2019
Your data contains nuggets of gold buried inside; the important part is knowing how to look for it, find it, and use it. Your data may be able to reveal critical business insights
Where Is Your Returned Mail Hidden?
June 15 2018
If your business or institution sends out large volumes of mail, it’s there. No matter how good your customer relationship management (CRM) system is, everyone has it. In many cases, it’s hidden...
Is Your Addressing Game on Point?
Dec. 18 2017
The recent announcement by the USPS regarding Move Update assessments has become one of the latest hot topics in addressing for mailers. Considering the fact that Undeliverable-as-Addressed (UAA) mail
Are You Scared of Your Data?
Oct. 30 2017
Mail service providers and data houses deal with thousands of customers and their databases each year. They find that many businesses are a little scared of their own data – and we understand why....
Factors That Impact Address Quality
April 10 2017
Last September, we published an article with an in-depth look at Undeliverable-as-Addressed (UAA) mail, where it comes from, and how to fix it. After the article had been published, we received
Undeliverable As Addressed Mail: Where Does It Come From, and How Do You Fix It?
Sept. 28 2016
The Problem. We’ve all seen it: trays and bins of mail with those bright yellow stickers returned to our office. It’s embarrassing as management seeks out to answer why the organization is...