Professionals often sneer at the word “millennial.” However, the reality is that this generation is powerful when it comes to business — millennials will make up the majority of the... View More
As a direct mail house owner/manager, you face business pressure to keep operational costs low, while delivering outstanding support to your customers. This is tough to do. But what if there was... View More
For nearly 40 years, BCC Software has not only been the leader in the mailing and postal technology industry but has continuously shaped it. BCC Software offers data-driven solutions to enhance... View More
I vividly remember attending a conference in 1999 where presenters addressed electronic bill presentment and payment (EBPP) in nearly every session. You couldn’t have a conversation with anyon... View More
If you’re looking for uninterrupted production and fewer job fails, it’s important that you factor in the ink you’re using for inserter applications. New HP 2510 black ink is best suited... View More
I am dedicating these snippets of real news stories to all the hardworking people who churn out millions of personalized messages a month. Reading about these mishaps may make you sad, or elicit... View More
The USPS PCC put together a great "workshop in a box" detailing the most common mistakes in mail piece design and how to avoid them. Some of the most prevalent mistakes in the industry are:The 10 mo... View More
With digital marketing seemingly the most popular advertising method, it cannot be forgotten that direct mail is the foundation of effective marketing. And with new technologies and innovations... View More
Every day, we see and experience more advances in technology: our lives are full of electronic gadgets that put all sorts of information at our fingertips. Smart people are taking advantage of t... View More
Stress is an inevitable part of work and life. How well we manage stress will significantly influence our personal success — and the success of our teams. To help us better understand and mana... View More
Editor's Note: To view the webinar that ran on July 11 dealing with this topic, please visit our webinar page here.In part one of this series, we covered the latest on the cost of undeliverable mail... View More
Editor’s Note: This is a continuation of DeAngelis’ article titled “Did Video Ever Really Kill the Radio Star?” which appeared in the May/June issue. So, after my friends and... View More
The next generation of direct mail is here. It combines traditional print marketing with online follow-up, creating a seamless multichannel experience for consumers (and exponentially improved r... View More
Identifying a location has always been useful to people — from ancient evidence of local inhabitants identifying locales by naturally occurring landmarks to the naming a major roadways and cit... View More
Online postage was born in the dotcom age, nearly two decades ago. In the summer of 1999, no fewer than four companies launched their offerings within days of each other. Today, there are only t... View More
Direct mail remains a popular and valuable marketing channel, especially when it’s part of a well-coordinated multi-channel campaign. Marketers have broad options when designing their direct m... View More
Editor’s Note: We ran similar articles on purchasing an inserting system in 2012 and 2015, but thought that with the updated technology, a more current piece was in order. Enjoy! The purpose... View More
Probably the hottest topic at National Postal Forum this past May was Informed Delivery. It was the subject of Postmaster General Megan Brennan’s address and had many attendees buzzing as they... View More
One of the key U.S. Postal Service themes from this year’s National Postal Forum was Informed Delivery. If you haven’t already subscribed to this new service, you really should… even... View More
Arlington, VA, July 12, 2017 —The International Mailers’ Advisory Group (IMAG), the premier representative of the U.S. international mailing sector, is telling outbound international mailers
